Why email marketing should be the focal point of your virtual event
Whether you’re hosting your first virtual event, or are a seasoned expert with several successful online events under your belt, communication with exhibitors and attendees is a critical step to keep your stakeholders aware of the bigger picture you’re trying to paint.
Regardless of the event type, engaging visitors and exhibitors — and building the energy that results in high attendance and demand from businesses to book your booths — is what leads to events that are a hit among targeted audiences. This is where email marketing will be your trusted ally to make magic happen!
Here are some stats worth looking at:
- The number of global email users amounted to 3.9 billion in 2019, or more than half the world’s population
- In 2019, about 293.6 billion emails were exchanged each day, and this number is always increasing
- About 86% of business professionals prefer to use email when communicating for business purposes — it’s no wonder that it has emerged as one of the most effective channels to not only promote your event but also build a loyal brand following
- An impressive 72% of millennials identify email as their preferred means of business communication — a huge market that is easy to tap into by using the right email campaigns
Make the best use of our email template library
To help you get a head start with your virtual event marketing email strategy, we’ve put together sample templates that you can personalize to match your messaging needs if you’re hosting a virtual job fair, virtual career fair, virtual open day, or virtual trade show (don’t worry, we will keep adding to our resources so all event hosts can find something that resonates with them in our email template library).
Access our free e-book on Virtual Event Communication Templates here.