Whether you’re hosting your first virtual event, or are a seasoned expert with several successful online events under your belt already- communication with exhibitors and attendees are strong points of focus to keep your stakeholders aware of the bigger picture you’re trying to paint. Regardless of the event type, engaging visitors and exhibitors, and building the energy that results in high attendance and demand from businesses to book your booths is what leads to events that are a hit amongst targeted audiences.
This is where email marketing will be your trusted ally to make magic happen! Considering 86% of business professionals prefer to use email when communicating for business purposes, it’s no wonder that it has emerged as one of the most effective channels to not only promote your event but also build a loyal brand following.
Moreover, when you take into account the number of users on their phones keeping up with emails on the go, an impressive 73% of millennials identify email as their preferred means of business communication- a huge market that is easy to tap into by using the right email campaigns.
To help you get a headstart with your virtual event marketing email strategy, we’ve put together sample templates that you can personalize to match your messaging needs if you’re hosting a virtual job fair, virtual career fair, virtual open day, or virtual trade show (don’t worry, we will keep adding to our resources so all event hosts can find something that resonates with them in our email template library).