Bring your event to life with visually rich designs
Delight your exhibitors and event attendees
Offer an interactive webinar experience
Maximize the networking experience
Engage your audience with challenges & competitions
List, search & attend events
Deliver incredible value to your sponsors
Enjoy easy set up and full customization
Host custom events that win your attendees
Accommodate every attendee at your event
Upgrade event experience with a powerful app
What Our Customers Are Saying
Virtual events for universities
Virtual events for information technology industry
Virtual events for telecommunications sector
Virtual events for the financial services industry
Virtual events for event planners
Virtual shows for the retail industry
Virtual events for organizations in healthcare
Virtual events for non profits
Our ultimate guides and playbooks
New feature announcements
vFairs events from around the globe
Celebrating milestones for virtual, hybrid and in-person events
vFairs Platform and Feature Demos
Subscribe to the vFairs Newsletter
News stories and press releases
Best tips, how-tos and insights
vFairs customer success stories
Join the Eventpreneurs Slack community
EpicEvents Podcast by vFairs
Catch us at our upcoming shows.
Get Pricing Information
GET A FREE GUIDED DEMO
Are you in the process of composing an event announcement email? Maybe your event marketing efforts are going to waste because of a poor open rate. And you’re left wondering, are the recipients even opening their emails?
You could have an exceptionally well-crafted email with all the reasons for your leads to join your event, but all that effort can go to waste if you don’t have a fitting subject line for your email.
The subject line is the first thing your lead will see besides the sender’s name. If the subject line doesn’t pack a punch, the email will be ignored like hundreds of others daily.
A whopping 69% of email recipients have stated that they report emails as spam solely based on their subject line. That is, if the email hasn’t already been flagged as spam by your provider’s own spam filters. So, this single element can also affect how your leads perceive your brand.
With all that said, let’s discuss the best ways to write email subject lines that are guaranteed to give you a high open rate and, subsequently, a high conversion rate, along with the best catchy email subject lines for events!
The tone of the subject line should be consistent with the style of the rest of the email. For example, if you’re marketing an event in a formal tone, your subject line should reflect that. It’s essential since your subject line will create the reader’s first impression. Here are some pointers to consider as you draft your subject lines. These subject line suggestions are all meant to encourage recipients to notice and open your email.
Create a sense of urgency, so the recipient is tempted to open the email. But this sense of urgency must be followed through with an email that makes up for evoking that emotion by giving them solid reasons to attend the event. Again, use this sparingly, as regularly doing this will numb the readers to it. Examples:
A good example here is the subject line for the Eventeer Awards final registration invite, which got a 41.21% open rate. The subject line looked like this:
This created a sense of urgency and compelled recipients to open the email so they didn’t miss out!
No one likes missing out on things. But, unfortunately, a sense of FOMO gets the best of almost all of us. So, a subject line that can convince the reader that it’s something they don’t want to miss out on can work wonders.
If you can make the subject line informative, it’ll make you look professional and credible.
Those are some ways you can write subject lines with high open rates. Next, look at more catchy subject lines for events marketing and in different scenarios.
Personalize your subject line with tokens if you have access to a platform that can do so. Hubspot, Mailchimp, and vFairs’ email tool can all help you do this easily.
An excellent example would be when vFairs hosted a mixer for local contacts in Nashville. The registration reminder email got a 33.33% open rate. Here’s what it looked like:
This subject line had a personal touch with the personalization token and mention of ‘I.’ It was also a quick, straightforward question and incentivized action where people felt like they now had somewhere to be on Thursday, so they wanted to double-check.
Email list segmentation involves splitting your email list into various groups or segments. Then, you can create unique messages exclusively for each segment. The difficulties that your target audience faces and the primary reason they signed up for your email marketing list are taken into account at each level of email segmentation.
You can segment your email by the following:
To get more registrations, your subject line will need to use the principles we saw before. Here are some more examples:
People commonly miss the event dates once they’ve registered. This can even be a bigger problem if you’re hosting virtual or hybrid events, as people often miss those due to time constraints. To ensure maximum attendance, you can keep reminding your leads, but make sure to change it up if sending emails repeatedly. Also, please don’t overdo it.
It’s crucial to send emails post-event to build your relationship with the attendees. Some examples:
Although it’s easy to make mistakes when composing them, effective subject lines are concise and relevant to the reader. These subject line sins can significantly lower your open rates, but they are simple to avoid if you know what to look for. Here are some pointers:
We have looked at some of the best lines you can use for event marketing and ways to craft new ones. Remember to follow up the subject line with an equally compelling email.
For the best impression, the email must be consistent with the subject line, carrying that same punch. Email design, scheduling, and targeting are essential in ensuring your prospects register for the event. Some virtual event platforms, like the vFairs virtual conference platform, offer email marketing features so you can design all your campaigns while designing your event.
Share This Article:
Subscribe For Updates (We Don't Spam)
Don't settle for mediocre event technology. Our all-in-one virtual, hybrid & in-person event platform can help you host epic events of all kinds -- from conferences to trade shows, job fairs to internal events, and more.
Kindly select one of the available time slots. We'll email you a confirmation & calendar invite right after.