10 Best Virtual Trade Show Platforms [2026]

When it comes to virtual trade shows, event organizers need more than mere online presence. The best virtual trade show platforms must provide exhibitors with powerful tools to capture leads, boost sales, and deliver an immersive experience.

But with dozens of options available, the decision isn’t straightforward. Platform capabilities vary significantly, from immersive 3D environments and built-in e-commerce to simple branded booths with live chat.

Your choice should reflect your exhibitors’ needs, your attendee volume, and how much the platform needs to connect with your broader event management stack. This guide covers 10 platforms across that spectrum so you can find the one that actually fits your trade show.

Best Virtual Trade Show Platforms: Shortlist

Selection Criteria

To build this list, we evaluated each platform based on the following criteria:

• Virtual Exhibit Hall Quality: How immersive and customizable are the booths and event environments?
• Lead Capture & CRM Integration: Can exhibitors capture attendee contact cards, qualify leads, and sync data to CRM in real time?
• Exhibitor Portal: Does the platform give exhibitors a centralized hub to manage their booth, discover attendees, track interactions, schedule meetings, and measure performance?
• Networking & Matchmaking: Does the platform support structured 1:1 meetings, AI matchmaking, and group networking?
• E-Commerce Capability: Can exhibitors list products, take orders, and process transactions within the platform?
• Hybrid Support: Does the platform handle both virtual and in-person attendees within the same event?
• User Feedback: What are verified users consistently praising and flagging on review sites like G2 and Capterra?

Why Trust This Review

vFairs has been building and running event technology since 2016, supporting thousands of virtual, hybrid, and in-person trade shows, conferences, and career fairs. We’ve seen firsthand what makes a virtual trade show booth drive conversions, where lead capture breaks down under pressure, and which networking features attendees actually use.

We also regularly track what event organizers are reporting on platforms like G2 and Capterra. This review draws on that combination of direct industry experience and verified user feedback. 

How to Choose the Right Virtual Trade Show Platform

The right platform depends on your event size, exhibitor needs, and how much the virtual environment needs to connect to the rest of your event workflow. Use the framework below to match your requirements to the right platform.

Define Your Event Goals & Requirements

Analyze Core Features: What to Consider

Once you’ve mapped out your event goals and requirements, the next step is evaluating how each platform performs against the features that matter most for your specific setup. This table breaks down what to look for across key categories depending on your event size.

Best Virtual Trade Show Platforms for 2026

If you’ve decided to host a virtual trade show and are looking for suitable virtual event platforms, here are some of the best options.

1. vFairs

Best for: Immersive 3D virtual trade shows with e-commerce, lead capture, and full event management in one platform.

vFairs is an all-in-one hybrid and virtual trade show platform recognized as a Leader in the 2025 Gartner® Magic Quadrant™, with a 4.7/5 rating on G2 from over 1,700 verified reviews. It’s the most complete option on this list for organizers who want exhibitor tools, attendee engagement, and event management to run in the same system without connecting separate vendors.

The platform combines 3D immersive exhibit halls, a built-in e-commerce module, AI-powered matchmaking, and a lead capture app that syncs directly to CRM and martech solutions. A dedicated project manager is also assigned to every event and supports the team from setup through execution.

vFairs: Key Features

Interactive Exhibit Booths

The exhibit hall is the most critical area of any virtual trade show, as this is where most customer interactions take place. vFairs offers different styles for exhibit halls and booths that exhibitors can choose to showcase their services and products. 

The platform allows customers to look through product catalogs and place their orders within the virtual trade show booth. In addition, they can engage with potential customers, link to their website pages, and collect business cards from potential customers.

Virtual Shopping Cart

One standout feature offered by vFairs is the incorporation of a virtual shopping cart, providing an innovative solution for exhibitors to easily conduct transactions within the virtual trade show environment. This online trade exhibition feature enables visitors to not only explore exhibitor products but also make purchase decisions in real-time.

With a user-friendly product order form integrated into the virtual booths, attendees can effortlessly review products and add them to their virtual shopping cart, mimicking the convenience of an in-person shopping experience. This not only streamlines the buying process but also enhances exhibitors’ ability to generate sales leads and drive immediate conversions.

Personalization

Customization is an important feature for platforms to host virtual trade shows. vFairs offers an excellent level of personalization for each event. From the main lobby to each exhibit hall booth layout, event organizers get to choose what they want. 

Moreover, you can add different features to your event halls, welcome videos, custom-designed 3D event lobbies, and gamification tools.

Exhibitor Portal

The vFairs exhibitor portal gives exhibitors a self-serve command center for their entire event presence, from booth setup to post-event reporting. All without needing to loop in the organizer for every task.

There’s also an attendee discovery module in the portal that sits at the center of the lead generation workflow. Exhibitors get access to a full list of registered attendees, with filters for job title, country, interests, buying intent, and other profile fields. They can mark high-priority prospects as favorites and track a full interaction history showing what actions were taken.

From there, exhibitors can move directly into meeting scheduling, booking time with shortlisted prospects before the event even begins to secure face time with the right people. Real-time analytics track booth visitor numbers, content engagement, and lead interactions, with downloadable reports that help teams measure ROI.

E-Commerce Module

As a trade show host, the objective is to maximize deal closures and boost business engagement during live event days.

Merely showcasing products and processing orders within your exhibit booth may have limitations. Fortunately, vFairs introduces an integrated e-commerce solution that elevates the experience of virtual, physical, and hybrid trade shows.

This module facilitates the swift and straightforward creation of product listings, streamlining event management processes. With user-friendly setup options, tracking product sales becomes effortless. The platform is adaptable to your company’s unique workflows, aligning seamlessly with sales hierarchies for effective customer management.

Furthermore, the ability to customize product listing forms enhances the flexibility and personalization of your trade show offerings.

Pricing

vFairs pricing is customized based on your event size, format, and the specific features you need. Rather than fixed tiers, vFairs works with you to build a package that covers the right set of tools.

Book a free demo to see the platform in action, or contact the sales team for a quote tailored to your requirements.

Pros & Cons

Pros

• “The best part of the vFairs platform is the combination of access to DIY controls and partnering with a Project Manager for personalized assistance. We had both helping hands to guide us along, and the ability to make edits on the fly.” – Jennifer R. – Communications Consultant
• “vFairs was the best fit for our annual trade show/expo. We reviewed several platforms, and nothing else could provide this fantastic presentation and experience.” – Norma M. – National Event Manager

Cons

• “Uploading images to booths was a little glitchy in some cases.” – Ben T. – Director
• “The reporting functionality could be better. It was a bit annoying to download a spreadsheet every time I wanted to see an audience report line graph of total users in a certain date range.” – Avni A., Program & Community Coordinator

2. Brella

Best for: B2B virtual events needing AI-powered matchmaking and 1:1 meeting scheduling.

Brella is an option for businesses looking for the best virtual trade show platforms and want to develop a personal connection with their potential customers. Virtual trade shows are about networking with potential customers and sealing the deal. 

Brella has some customized tradeshow platform features like networking tools and sponsorship features that can help bring businesses and customers together. However, some customers complain that it lacks intuition sometimes. Plus, they do not offer a free trial that allows people to make a calculated decision.

Brella: Key Features

Virtual Booths: Customizable booths with PDFs, Google Slides, videos, quizzes, polls, and live chat for exhibitor and sponsor engagement.

AI-Powered Matchmaking & 1:1 Meetings: Vendors filter attendees by buying intent and schedule one-on-ones through an automated meeting board that finds mutually available times.

Online Marketplace: Conversion-optimized microsites for exhibitors to drive revenue and attendee engagement beyond the main booth.

Sponsor Space: Dedicated sponsor placement within the event with the ability to host sponsor-led sessions and drive booth traffic.

Pricing

Brella offers a custom virtual trade show platform pricing model that you can find out by contacting them directly.

Pros & Cons

Pros

• “It is easy to set up and only takes a couple of days.” – Kristoffer L. – CEO
• “Brella is a one-of-a-kind tool to enable networking in your events among the attendees.” – Nivas R. – City Leader – Chennai & Bangalore

Cons

• “It is an exceptional platform, but it lacks intuition and sometimes its use tends to be frustrating, adding that it does not contain a free system to get to know it a little and be sure that you want to buy it.” – Amelia g. – Senior Software Engineering
• “I wish there were more customizable features, especially on the home screen. It would also be great to be able to send out custom emails within the platform.” – Heather T. – Project Assistant

3. Webex

Best for: Enterprise organizations using the Cisco ecosystem that need reliable live streaming and virtual event communities.

Webex is a virtual trade fair software that offers end-to-end functionality and support for event organizers. The virtual expo platform provides support throughout the event for hosts, event attendees, event marketers, and exhibitors. Webex supports live and on-demand streaming and offers some third-party integrations as well.

That said, the platform can feel heavy for participants on limited bandwidth or older devices, with initial load times occasionally disrupting session starts. Navigating the backend is another friction point. With so many settings, categories, and configuration options spread across the interface, it can be hard to locate exactly what you need.

Webex: Key Features

Event Communities: Bring attendees together through topic-based communities with exclusive content and discussion feeds.

Mobile App: Customizable mobile app for on-the-go event access with engagement and resource features.

Engagement & Networking: Session chat, Q&A, polling, social feed, and virtual booth customization.

Pricing

The WebEx pricing is not available publicly. You can request the virtual trade show platform pricing by contacting them through their website.

Pros & Cons

Pros

• “My favorite part is the ability to truly modify the visuals to make it look branded and cohesive to the event you’re creating.” – Michele B. – Customer Experience Manager
• “It’s truly amazing how interactive this platform is for the participants.” – Haylie T. – Learning and Development Coordinator

Cons

• “On the technical side, customizations can take a long time.” – Jodi H. – Development Director
• “Our company is currently using the WebEx events app for our trade show. The mapping feature is not my favorite for the trade show booths. You have to upload the floorplan and make each booth a zone.” – Administrator in Transportation/Trucking/Railroad

4. HexaFair

Best for: Virtual expos needing teleport navigation and pre-recorded exhibitor demos.

HexaFair is a virtual event trade show platform that offers strong networking and integration tools for hosting engaging virtual trade shows. While live demo arrangements between exhibitors and attendees are somewhat limited, the platform makes up for it with valuable features like chat options and an attendee directory, helping to facilitate meaningful connections and conversations.

Unfortunately, HexaFair’s native integrations are limited. Reviews suggest users would like to see direct connections with CRMs and email marketing tools. Load times can also be slow, occasionally taking a couple of minutes to fully render the environment.

HexaFair: Key Features

Pre-Recorded Demos: Exhibitors record sessions for attendees to watch on booth visits, with space for questions and business card exchange.

Teleport Navigation: Attendees jump directly to any booth without scrolling through the full exhibit hall.

Lead Management: Exhibitors control booth activity, track leads, and manage onboarding checklists from a central dashboard.

1:1 Meetings: Integrated meeting calendar for buyer-seller one-on-ones with automated scheduling.

Pricing

Three pricing tiers available (Starter, Business, Pro) for small events through large virtual trade shows. However, pricing for either isn’t published online. Contact HexaFair for a quote.

Pros & Cons

Pros

• “The platform is very easy to set up.” – Rekha N. – Content Specialist | Video Creator | Designer
• “Excellent customer and technical support from HexaFair team.” – Refiloe M. – Editor

Cons

• “The user interface and user experience still has room for improvement.” – Zauriel T. – Organizing Team
• “It wasn’t compatible with many devices which it must considerating the natural use case of the software.” – Mayank A. – Co-ordinator

5. SpotMe

Best for: Enterprise teams prioritizing branding for virtual and hybrid events.

SpotMe handles virtual and hybrid events with strong branding controls, template-based customization, and a mobile-friendly attendee experience. The event builder allows full color, branding, and layout configuration from the backend.

It’s suitable for enterprise teams running events where consistency of brand presentation matters more than technical flexibility.

That said, the administrator experience is sometimes flagged as difficult to learn and navigate, and customization often requires back-and-forth with SpotMe’s design team rather than self-serve controls.

SpotMe: Key Features

Engagement Tools: Live Q&A, polls, networking tools, and virtual booth visits for attendees to interact with brands.

Event Builder: Backend builder for full event configuration, including branding, sponsor space, templates, and layout design.

Mobile-Friendly: Mobile app support for attendees to access all event resources and sessions from any device.

Pricing

There are four pricing tiers available, but their prices aren’t published online. Contact SpotMe for a quote.

Pros & Cons

Pros

• “The staff were incredibly helpful and would always work to implement requests.” – Agency in Medical Practice
• “SpotMe is dedicated to hosting great interactive events.” – Henry H. – Managing Director

Cons

• “The administrator side is absolutely nauseating to learn, navigate, and manage.” –  Megan M. – Industry Marketing Specialist.
• “I think customization could be more user-led, sometimes I think that the back and forth with the designer could be streamlined if users were allowed to make changes/upload information themselves.” – Administrator in Think Tanks

6. Accelevents

Best for: Events needing live streaming and deep customization of the attendee experience.

Accelevents offers a range of networking tools and third-party integrations to help event organizers arrange a virtual trade show. The attendees can interact with exhibitors through text and video chat options, leave their business cards at booths, and download available content. In addition, exhibitors can post demos, link to their websites, and customize their booths.

Some customers found the learning curve to be very steep, especially for beginners.

Accelevents: Key Features

Live Streaming: Stream welcome videos, demos, announcements, and webinars directly from the platform.

In-Event Integrations: CRM, social media, email marketing, and live streaming tool integrations.

Live Polls: In-event polling to gauge attendee engagement and boost participation across sessions and booths.

Networking: 1:1 conversation, downloadable materials, and promotional videos to convert booth visitors into prospects.

Pricing

Accelevents offers multiple pricing plans:

• Professional (1 event): From $7,500.
• Business (unlimited events): From $13,500, with unlimited events, cross-event reporting, and custom reporting.
• Enterprise & White Label: Contact for pricing.

Pros & Cons

Pros

• “There are opportunities to customize just about every part of the experience to make it 100% your event.” – Mary-Beth S. – Virtual Assistant
• “We’ve felt great support from everyone at Accelevents.” – Andrew E – CMO

Cons

• “The mobile app could use some more of the features that the desktop version has.” Rich B. – Owner, Host
• “The learning curve is steep if you have not used this kind of software before.” – Bruce L. – Vice President-Publisher

7. Whova

Best for: Community-driven virtual and hybrid expos with strong attendee networking tools.

Whova virtual trade shows software markets its virtual expos and trade shows as its top solution and might be a good choice for all your events. Event organizers can control the layout and design of the event with customizable booths, event colors, and branding. In addition, it offers some essential event marketing tools and an online registration feature.

However, some users find the interface confusing and difficult to navigate, and push notifications from the community board can become excessive during active events.

Whova: Key Features

Custom Digital Booths: Branded exhibitor and sponsor booths with content displays for attendee discovery.

Engagement Tools: Live Q&A, in-event polls, social media walls, and gamification elements.

Community Board: Attendees discuss topics, network, and connect through a shared community board within the event.

Event Analytics: Reporting tools that track attendance and engagement to help organizers improve future events.

Pricing

Whova’s pricing depends on your event type, size, and features required. You’ll have to contact them directly for a custom quote.

Pros & Cons

Pros

• “Easy to trackdown and message attendees before, during and after the event – easy to keep track of the daily agenda.” – Marc B. – Research Analyst
• “Whova is incredibly intuitive and easy to use.” – Michelle S. – Executive Director

Cons

• “The interface feels a little outdated, and I couldn’t send notifications from my iPad or iPhone.” – Linden T. – Executive Director
• “Does not seem too friendly for the consumer as a user, only for the administrators. The app lacked basic functions like a quick sign-up for events.” – Luis P. – eCommerce Lead

8. RingCentral (Formerly Hopin)

Best for: Webinar-led virtual events needing flexible content formats.

RingCentral is an event platform designed to help in planning and hosting of virtual, hybrid, and onsite events. With its cloud-based phone system and advanced video conferencing tools, RingCentral facilitates communication among colleagues and customers. The platform’s dashboard ensures that new users can quickly learn to navigate its features with ease.

However, some users have expressed the limitation of not being able to upload documents and links in the exhibit booths. While RingCentral offers a suite of tools, it doesn’t allow unlimited attendees during events.

RingCentral: Key Features

Video Conferences & Webinars: AI-powered real-time transcriptions, closed captions, post-meeting summaries, whiteboard collaboration, and browser-based joining with no downloads required.

Event Marketing: No-code landing pages, registration forms, AI-generated content for landing pages and social media, and AI-generated video clips for promotion.

Centralized Event Management: Campaign UTM tracking, ticket sales, promotions, waitlists, and attendee registrations from one dashboard.

Pricing

RingCentral lists several plans on its website:

• Events Pro: $99/organizer/month with unlimited webinars and virtual events, complete virtual venue, advanced registration and ticketing, Creator Lab with AI clips.
• Events Pro+: $199/organizer/month with Content Composer, 40+ app integrations, onsite and hybrid events, SSO.
• Events Enterprise: $299/organizer/month with APIs, content hubs, custom domains, and lead retrieval.

Pros & Cons

Pros

• “The platform provides all the different options for different needs – a fully pre-recorded event, a mix of live and recorded videos, multiple live speakers, and so on.” – Agnes G. – Senior Product Marketing Specialist
• “I like the platform and the way people can navigate around the different virtual areas.” Nat O. – Co Production and Engagement lead

Cons

• “The Salesforce integration has been SUCH A PAIN. It doesn’t work and our admin is having to do manual uploading.” – Anna C.
• “There is a significant learning curve for administrators setting up the platform for an event.” – Nia G. – Program Coordinator

9. ON24

Best for: Marketing teams running lead-generation-focused virtual events.

ON24 is built with marketers in mind and is stronger as a conference and webinar platform than a virtual trade show solution. It offers customizable virtual lobbies, lead generation tools within booths, and engagement features including live polls, Q&A, and gamification.

However, reporting features are flagged as a pain point, and support responsiveness has been called out as slow.

ON24: Key Features

Engagement Features: Live polls, Q&A, gamification, and surveys are available once organizers are familiar with the interface.

Lead Generation: Booth buttons for requesting demos, starting chats, or booking meetings directly with exhibitors.

Virtual Lobby: Customizable virtual lobby design to differentiate the event environment and improve attendee immersion.

Pricing

On24’s pricing is quote-based. You’ll have to contact them for pricing.

Pros & Cons

Pros

• “It is very user-friendly and easy to navigate.” – Antonio L. – Customer Training Manager
• “From a technical standpoint, ON24 is smooth to operate even for beginners.” – Guillaume D. – Marketing Manager

Cons

• “It does not give enough flexibility to customize and sometimes goes down.” – Aditya C – Customer Success Manager
• “Support is really slow to respond.” – Verified User in Information Technology and Services

10. Goldcast

Best for: B2B marketing teams running webinars and virtual events.

Goldcast is a B2B virtual event and video content platform purpose-built for marketing teams. It’s particularly strong for organizations that run high volumes of webinars and want to extend the life of that content.

Despite all the positives, the platform’s reporting and analytics dashboards lack flexibility for custom reporting. And some users flag that the interface becomes cluttered during live events, making it overwhelming for new users.

Goldcast: Key Features

AI Content Lab: Repurposes event recordings into video clips, blogs, social posts, and other content assets using AI, reducing post-event production time significantly.

CRM & MAP Integrations: Real-time engagement data syncs to HubSpot, Marketo, Salesforce, and Eloqua. Account-based insights flag prospect engagement signals for sales teams.

Branded Virtual Events: Custom-branded event pages, registration flows, multilingual support (14+ languages), and on-demand content access after the event.

Pricing

Pricing is not published on Goldcast’s website. Contact their sales team for a quote.

Note: Goldcast was acquired by Cvent in December 2025. Its long-term pricing structure may evolve under Cvent ownership.

Pros & Cons

Pros

• “I love that Goldcast integrates seamlessly with our MAP and CRM. This integration has allowed us to streamline our events creation process and generate more webinars on a regular basis.” – Lexee W.
• “The UI/look and feel of virtual events, how user-friendly/easy it is to build events, registration landing pages, etc., and their customer support.” – Natalie G. Demand Gen Manager

Cons

• “The data and reporting features are subpar. Reports take forever to generate and still leave questions unanswered. You really need to dig into the data using a third-party reporting tool after exporting.” – Verified User in Financial Services
• “The interface, while powerful, can feel a bit cluttered during live events. There’s a lot going on, and it can be overwhelming for new users.” –  Praveen K. Small Business

Find the Platform That Actually Fits Your Trade Show

The above list of the best virtual trade show platforms can help narrow your search for virtual trade show companies for your next event. Make sure you read reviews, note down your requirements, and review the available features on these platforms to create virtual trade shows. An informed decision is usually the right decision so make sure you do your research.

Disclaimer: The information in this article about various platforms and their features was accurate at the time of writing. Technology and software platforms continuously evolve, and features, pricing, and capabilities may have changed since publication. This review is based on information sourced from third party review sites and is not endorsed by any of the platforms mentioned.

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