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Marketing in 2026 is less about chasing trends and more about making informed, responsible decisions. As new platforms, tools, and expectations reshape the industry, marketers are under growing pressure to use data and technology more thoughtfully.
This curated list of marketing webinars brings together expert-led sessions that reflect those realities, covering everything from AI and automation to consumer behavior, ethics, and brand strategy. You’ll also find key details on when each webinar takes place and why it’s worth attending.
Note: This is just a small sample of the many marketing webinars scheduled in 2026. Our blog discusses a wider selection of webinars worth checking out.
Date: January 15, 2026
Time: 9 pm UTC+05:00
Marketing leaders struggle with increasing expectations around trust and data control, while buyers are now more picky about how and when they engage with brands. This webinar discusses these changes, covering topics such as customer-led buying, AI adoption, and marketing compliance with privacy regulations.
If you’re struggling to understand and keep up with customer-led buying or are unsure how to leverage AI in your marketing while staying compliant, then this webinar is for you.
Exclaimer’s Head of Content Marketing, Alicia Mello, and SVP of Global Marketing, Jennifer Herbison, have been navigating these challenges themselves for the last year. So it makes sense for them to give some perspective on how changing customer behavior is reshaping engagement and how trust now forms earlier in the customer journey.
They’ll also walk you through how to effectively integrate AI into your marketing strategies without compromising compliance, providing practical tips and real-world examples along the way.
This webinar is free to attend. You just need to book your spot here.
Date: January 21, 2026
Time: 11 am EST
Gartner’s 2026 Marketing Predictions webinar will explore how AI and generative AI are erasing traditional marketing altogether, from campaign execution to organizational structures. It will offer practical guidance on navigating these changes while maintaining brand trust and effectiveness.
This webinar is essential for marketing leaders looking to adapt to AI-driven shifts. Gartner, a globally recognized research institute, will offer strategies for balancing innovation with accountability in a world where AI impacts everything.
Attendees will learn how to protect brand authenticity and manage AI-driven engagement across channels like search and social media. You’ll also learn how to implement transparent AI policies and maintain data governance as part of evolving marketing strategies.
Gartner’s webinar is free for all. All you need to do is sign up here to reserve your spot.
Time: 4 pm GMT
In this live webinar, Forrester will share their predictions for 2026, focusing on how B2C marketing, customer experience (CX), and digital leaders can navigate industry shifts. Attendees will gain insights into how trust, transparency, and measurable impact will define success in the coming years.
This online marketing webinar promises strategic insights about marketing in 2026 as Forrester, a leading industry authority, reveals how to thrive in an era of rising consumer skepticism and changing expectations.
You’ll learn how to connect with consumers in more meaningful ways, manage AI companions, tackle CX fatigue, and respond to shifting consumer behavior. You’ll also get expert advice on navigating budget pressures and economic uncertainties through it all.
Like most Forrester marketing webinars, this one is free to attend. Simply register here.
Time: 3 pm GMT
This two-part live masterclass webinar will teach marketers how to integrate AI-powered automation into their workflows. The sessions cover everything from foundational strategies to hands-on demonstrations, helping you streamline your marketing processes and focus on more strategic tasks.
If you want to use AI to fully automate your marketing efforts, but don’t exactly know how to, this webinar is perfect for you. Will Francis, a digital marketing and AI expert with over 20 years of experience, will guide you through building automated workflows for content planning, CRM data, reporting, and more.
You’ll leave with practical, ready-to-use automation templates and a Custom GPT to help you start automating immediately. Plus, you’ll get the opportunity to engage in live Q&A with Will, allowing you to get specific answers to your challenges.
The full webinar series of both 90-minute sessions is priced at $249. To learn more about what this webinar package includes, visit the official site here.
Date: February 4, 2026
Time: 12 PM GMT
This webinar will explore why trust, not targeting, is often the real issue in today’s B2B sales. Expect to learn how to build trust, reduce buyer friction, and create Account-Based Marketing (ABM) programs that connect with modern buyers.
With 81% of buyers dissatisfied with their purchasing experience, this webinar offers crucial guidance on how to align your marketing strategies with what buyers actually want. Hear from experts like Matthew Stevens, CEO of MOI Global, and Christina Thompson, GM at Informa TechTarget, as they share actionable strategies to grow trust and optimize ABM for stronger buyer relationships.
You can register for this B2B marketing webinar for free here.
Date: February 19, 2026
Time: 3 pm EST
This webinar for marketing will explore how ethical AI principles are reshaping marketing at Microsoft. Expect to learn how to create marketing campaigns that resonate with diverse audiences while upholding ethical standards.
This webinar offers the unique opportunity to hear from experts at Microsoft, a leader in AI innovation. Nia Joseph and Ray Sims, who both work with AI at Microsoft, will share how to apply ethical AI principles to your marketing efforts. You’ll learn how to create inclusive and impactful campaigns that reflect fairness and transparency, which are critical factors in today’s responsible marketing landscape.
Registration for this webinar is free. You can sign up for it here.
Date: March 3, 2026
This webinar will explore how to build multi-generational brands that continue to stay relevant with the next generation of consumers. It covers shifts in consumer psychology, values, and digital behaviors, offering practical tips on how to adapt.
With younger generations like Gen Z and Gen Alpha actively questioning and choosing brands with purpose, it’s important to stay ahead of shifting expectations. This session, led by futurist Charlotte Kemp, will help you understand what drives these emerging consumers and how to craft authentic, values-based brand experiences that resonate.
Charlotte combines strategic foresight and futures thinking to provide you with tools for anticipating industry shifts, managing risk, and seizing opportunities. The idea is to help you future-proof your brand, engage authentically, and build long-term loyalty.
There are several ticket options depending on whether you prefer to attend live or not.
Group discounts are also available. You can explore them here.
Date: March 18, 2026
Time: 1 pm EDT
NRF’s State of Retail & the Consumer webinar will deep-dive into the health of American consumers, focusing on their financial and lifestyle conditions. It will also provide an inside look at the retail industry’s sales outlook for 2026.
Though technically not a webinar on marketing, this session covers trends and insights highly relevant to marketers. Especially marketers in the retail sector.
You’ll hear from leaders like Katherine Cullen, VP of Consumer Insights at NRF, and Bob Eddy, CEO of BJ’s Wholesale Club, as they explore how shifting consumer behaviors and retail dynamics impact broader marketing strategies.
The webinar is free to attend. You just have to sign up for it at the official site.
Date: April 14, 2026–May 5, 2026
Time: 1:30 pm PST
Demystifying AI is one of the more hands-on marketing webinars in this list. It’s a five-part webinar series designed to help marketers and communicators harness the power of AI.
Expect to learn how to navigate AI tools, set ethical guardrails, and create impactful content, all while focusing on practical application and human-centered learning.
This series is designed for marketers, communicators, and researchers who are ready to implement AI with purpose instead of haphazard use here and there. Led by experts Emma Donnelly, award-winning science communicator, and Jay Paul, digital marketing strategist with 18+ years of experience, the sessions offer real-world strategies for integrating AI into your communications efforts.
You’ll learn how to master AI prompts for the best outputs, build a personalized AI toolkit, and gain hands-on experience with leading AI tools. The series also includes post-training support to keep you on track as you implement your AI initiatives. And it sends you off well-equipped with training materials, including a complete AI creation and action plan, ready for your workplace.
Standard tickets for the entire webinar series are for $1,990. Team discounts are also available, and you can learn more about them here.
Date: May 13, 2026
Time: 10 am CST
Mailed It! is a practical, skills-driven session focused on writing emails that cut through crowded inboxes. It combines behavioral science, audience insight, and content writing techniques to help participants create emails that are clear, engaging, and action-oriented.
This content marketing webinar is designed for content professionals who write or review emails regularly but haven’t received formal training.
You’ll learn why people engage with certain emails, how to match messages to audience mindset, and how small changes in structure, language, and hierarchy can significantly improve performance. The session also covers how to write clear, compelling subject lines that encourage opens from the start.
Although positioned as a workshop, the session runs entirely online through live webinars. It’s led by Ashley Budd of Cornell University and Dayana Kibilds of Ologie, both highly experienced strategists with years of practical guidance to impart. Expect hands-on learning, live Q&A, and access to resources and best practices you can use long after the session ends.
Prices vary depending on whether you’re an American Marketing Association member or not.
Group discounts are also available. You can learn more about them here.
Date: June 4, 2026
This webinar covers the fundamentals of making video content accessible to all audiences. It focuses on practical steps for improving inclusion, usability, and compliance across video experiences.
As digital marketers, if your videos aren’t accessible, you’re excluding a large portion of your audience and increasing your legal risk. This webinar helps with that, explaining why accessibility matters and how to approach it in a manageable way.
You’ll learn about accessibility features like captioning, transcripts, audio descriptions, and accessible player design. The webinar also covers key legal guidelines, including the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG).
There are a few ticket options depending on how you’d like to attend.
You can learn more about the speaker or explore group discounts here.
Date: July 1, 2026
Time: 8 am EST
The Learning Lab is a monthly series of 90-minute virtual digital marketing webinars designed to help marketers build practical skills quickly. Each month’s session explores a new topic shaped by current industry trends and challenges.
These highly interactive Zoom webinars are built for hands-on learning. Topics range from personal branding and behavioral science to storytelling, AI, and improving agency-brand relationships. You’ll leave with useful frameworks, fresh ideas, and tools you can apply straight away.
P.S. Don’t worry if you miss July’s Learning Lab. The good thing about this virtual training is that it happens every month throughout 2026.
The Learning Lab is only accessible to The Marketing Society members, with memberships starting at $645. You can view all membership tiers here.
Date: August 13, 2026
Time: 8 pm GMT+5
The Early Traction webinar focuses on helping early-stage teams choose the right marketing channels for their stage of growth. It offers a clear, practical framework to build traction without wasting time or resources.
Many founders struggle with where to focus their marketing efforts early on. This webinar helps cut through the noise by showing how to match channels to your audience, product, and capacity. You’ll learn how channel strategy differs across B2B, B2C, and government markets, and how to make progress with limited resources.
The session is led by Jodi Andrews of Cordelia Labs, who brings deep experience in growth marketing and startup readiness.
This session is one of the many free marketing webinars hosted by UFC Connect, the University of South Florida’s business and economic development initiative. You can attend at no cost; you simply need to reserve your spot in advance here.
Date: September 29, 2026
Time: 10:30 am GMT
This webinar explores how marketers can use AI in ways that align with ethical and sustainability goals. It focuses on responsible decision-making as AI becomes more embedded in marketing work.
As AI tools become harder to avoid, understanding their ethical impact is important. This session brings together voices from the arts, culture, heritage, and non-profit sectors to share practical perspectives on responsible AI use.
You’ll learn how to balance innovation with ethics, apply sustainable marketing practices, and use real tools and workflows that support long-term goals.
This webinar is free to attend. You can register for it here.
Date: October 20, 2026
Time: TBA
The Fi Webinar Series returns for 2026 with a lineup of free sessions focused on key trends shaping the food and drink industry. We recommend the October edition specifically because it brings the series together as the final webinar of the year.
While the series centers on food and drink product development, it’s highly relevant for marketers working in this space. These sessions offer deep insight into consumer trends, ingredient innovation, and market shifts that directly influence positioning, messaging, and growth strategies.
The final October webinar focuses on reformulating for health, taste, and sustainability. It explores how brands are reducing fat, salt, and sugar without sacrificing flavor. You’ll also hear how sustainability, ethical sourcing, and weight-management trends are shaping consumer demand. It’s a strong opportunity to align product stories with what today’s consumers care about.
The Fi Webinar Series is free to attend. You can register your interest here.
Date: December 15, 2026
Digital Marketing Trends for 2027 is HdK’s annual webinar exploring what’s next in digital marketing and social media. It looks ahead to emerging developments, with a strong focus on arts, culture, and heritage organisations.
At the end of every year, it’s customary for companies to reflect on their research and results to predict what’s coming next. This webinar is built around that same idea. HdK already knows it’ll have valuable insights from the past year that’ll help form its predictions on likely trends in digital marketing, platforms, and audience behavior for 2027.
This webinar is free to attend. While the exact agenda will take shape as the year progresses, you can already reserve a spot over at HdK’s official site.
If you can’t commit to any of the upcoming sales and marketing webinars above, there’s a huge variety of on-demand webinars you could consider instead. These are incredibly valuable resources that you can watch at your own pace for learning and skill building.
Across 2026, a few clear themes stand out. Marketers are being pushed to earn customer trust earlier, use AI responsibly, and deliver measurable impact with fewer resources. There’s also a strong focus on marketing ethics, accessibility, and compliance, as teams work to ensure their campaigns are inclusive and aligned with the latest regulations.
Another key topic of discussion is the changing consumer behavior of Gen Z and Gen Alpha. Many marketers are struggling to keep up with their shifting values, shorter attention spans, and a growing demand for authenticity.
If any of these topics interest you, sign up for the relevant webinar before seats run out.
The Digital Marketing Institute offers some great social media marketing webinars that you can watch on-demand. You’ll find topics like building successful social media strategies, understanding the bad side of social media, and measuring social media ROI.
Yes, a lot of the marketing webinars available are free to attend, especially the ones hosted by well-known research companies such as Gartner, Forrester, The Marketing Society, and Exclaimer.
Amna Bajwa
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