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Over the past few years, virtual career fairs have been an excellent alternative to in-person career fairs. Although recently many organizations have considered going back in-person, the benefits to sticking with a virtual career fair platform are clear.
It’s easy to see why event hosts ranging from employment agencies to universities want in on the action. These fairs pave the way for improved hiring outcomes, yet simplify career fair set up, execution and even post-event analysis. Virtual career fairs are a game-changer that deliver multiple wins at the fraction of a cost of a physical event. Virtual career fairs are today’s undisputed champions, brilliantly connecting job seekers and employers.
Hosts use technology to power career fairs, and benefit from international outreach, tremendous online visibility, and accessibility for all guests without travel. They offer an abundance of advantages, so let’s explore this exciting platform. Let’s start by addressing the most critical question: What is a virtual career fair?
In this day and age, the search for qualified talent has become quite diffi cult. Physical career fairs struggle to fill vacancies and gather global candidate attention with the targeted efficiency, cost, and ROI. Organizers recognize the obvious weaknesses in this strategy, so virtual career fairs have surfaced as a dynamic solution. Therefore, they help employers in breaking free from all the limitations of the traditional hiring events.
These events provide a 3D online platform for employers and job seekers. Here, people can connect in a virtual setting mimicking the feel of a physical event, but without the restricting attributes known to be a source of frustration for recruiters. A virtual event eliminates the need for exhibitors or attendees to invest in expensive travel, reschedule their prior commitments, or lose out on valuable opportunities due to distance. It also empowers businesses to select future talent from a global candidate pool. Therefore, recruiters can find the perfect employee for the job regardless of location.
Virtual fairs offer powerful customizable features. These include bespoke exhibitor booths with downloadable content, galleries and streamable videos. Hence, they support key business objectives including branding, audience engagement, and candidate pipeline building. A virtual career fair can run for days, weeks or months- as long as the host prefers. This is a perk that no physical hiring event could offer without draining the recruitment budget. Furthermore, the convenience doesn’t end here. Exhibitors use functionalities such as resume search tools to breeze through their recruitment funnel. This way, they can immediately shortlist talent on the spot and save a lot of time.
Candidates just have to go through a quick registration process. This takes place through a dedicated landing page that enables them to build their profile and upload their resume. Once done, visitors can access the virtual career fair using their devices from anywhere in the world. 24/7 access to visitors allows prospects to conveniently browse exhibitor booths, network, explore job boards, and apply for positions digitally.
To ensure two-way communication, a well-designed event hosting platform will provide audio, video and text based real-time chat options to interact with employer representatives. Still think you can engage our audience better using conventional techniques? Virtual career fairs work overtime to attract and retain audiences through on-demand webinars, real-time Q&A sessions and live keynote speeches. They aim to deliver exceptional value for hosts, employers and guests simultaneously around the globe.
Mastering the complete gamut, virtual career fairs are a league that ranks above real-world recruitment events. They are enriched with resources, gamification, communication tools, recruitment technology, employer branding, informative discussions and top vacancies. Therefore, candidates have a ton of incentives to attend these online events to apply for jobs. Without feeling rushed or geographically excluded, employers benefit tremendously. They can access a massive pool of talent from all segments. including differently-abled to overseas prospects.
Recruiters get to exercise better judgment and avoid overwhelming candidate queues at booths, repetitive conversations, and impersonal exchanges. Using innovation to boost hiring efficiency, standards, event ROI, meanwhile cutting talent acquisition costs- a virtual career fair is a one-platform army doing it all.
Want to learn more about Virtual Career Fairs? Read “The Ultimate Guide to Virtual Career Fairs”.
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