It is no surprise that climate change is as real a pandemic as the covid, or even worse. It is something we see everyday, yet choose to ignore.
According to NASA, global temperature rise, warming of the oceans, and shrinking ice sheets are among the main signs of global warming. The dire need to make amends has pushed corporations to shift to eco-friendly strategies of doing their business.
These are the strategies that are focused on decreasing the negative impact of a business on the environment. For example, an organization that previously used to dump untreated chemical waste in the ocean can now adopt a green strategy of treating the chemical waste in a way to avoid the contamination.
For businesses focused on going green, virtual events are a great way to decrease their impact on the environment. Virtual events are not only cost-effective, time-effective, scalable, and easily accessible, but also eliminate the negative impacts of conferences, trade shows and other fairs on the environment.
Here’s why you should immediately move from physical events to online events.
1) No Transportation Required
A physical event requires attendees to travel to the venue from within and outside the city/country. Even if an event has a maximum of 100 attendees, imagine the amount of CO2 released by the vehicles used to travel to and from the event venue.
The utility and burning of petroleum contribute to global warming, thanks to the emission of harmful gases in the atmosphere which leads to air pollution and a rise in temperature.
A virtual event is therefore beneficial in terms of eliminating the need to travel to and from the venue. It can be joined by the attendees from any part of the world through their smartphones, laptops or tablets. This not only brings convenience to all those involved, but more-so, fuels your green business strategy.
2) No Waste Generated
At a physical event, there is need for printed marketing material, decor and food & beverages. From using paper to plastic to wood, physical events make use of all kinds of materials. At the end of each event, all the materials built, consumed and used are disposed.
On average, almost 600,000 tons of waste is produced by trade shows every year. The plastic in the trash takes hundreds of years at the very least to decompose. Hence, the trash ends up in landfills where it keeps pilling up while damaging the environment drastically.
A virtual event, on the other hand, leads to zero waste generation. Branding takes place online in the form of digital booths and banners. The marketing collateral to be used in the event is also digital. After the event, there is nothing to dispose off, instead, more of your own resources being reused and retained.
3) Sustainable Development Goals (SDGs)
A major part of a green business strategy is sustainability. It is about ensuring that the environment is not damaged with the aid of sustainable techniques that prevent overuse and waste of natural resources.
With the help of Sustainable Development Goals provided by the UN, it can be ensured that the risk of depletion of natural resources is reduced. Virtual events ensure the sustainability goals are achieved by an organization.
There is no venue to be illuminated with hundreds of lights and no place to travel to for attending the event. Hence, an online event saves a lot of electricity and fuel, contributing to the smart usage of natural resources.
4) Improving your brand image and competitive advantage
Pioneering as a green business in your industry by hosting virtual events can help you improve your reputation in the market and among shareholders and attract investors. As the years are going by, quicker than before, the spread of awareness and the severity of climate changes, has made a majority of people move towards eco-friendly approaches.
What better way is it to stand out than doing it by benefiting the surrounding?
Given the amount of damage done to the environment over the years, it is time to do whatever is necessary to fix it.
The environmental impact of these events is non-existent and therefore the star of your green business strategy. After all, with the current scenario of the world, there are no excuses anymore.
At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience.