Bring your event to life with visually rich designs
Delight your exhibitors and event attendees
Offer an interactive webinar experience
Maximize the networking experience
Engage your audience with challenges & competitions
List, search & attend events
Deliver incredible value to your sponsors
Enjoy easy set up and full customization
Host custom events that win your attendees
Accommodate every attendee at your event
Upgrade event experience with a powerful app
What Our Customers Are Saying
Virtual events for universities
Virtual events for information technology industry
Virtual events for telecommunications sector
Virtual events for the financial services industry
Virtual events for event planners
Virtual shows for the retail industry
Virtual events for organizations in healthcare
Virtual events for non profits
Our ultimate guides and playbooks
New feature announcements
vFairs events from around the globe
Celebrating milestones for virtual, hybrid and in-person events
vFairs Platform and Feature Demos
Subscribe to the vFairs Newsletter
News stories and press releases
Best tips, how-tos and insights
vFairs customer success stories
Join the Eventpreneurs Slack community
EpicEvents Podcast by vFairs
Catch us at our upcoming shows.
Get Pricing Information
GET A FREE GUIDED DEMO
Marketers love events because of many reasons but perhaps the most important one is the wide and dynamic networking platform that they provide. According to Statistica, 79% of US marketers generate sales using event marketing. Although conventional conferences, seminars, and trade shows have been popular marketing and lead generation tools for years, the past decade saw the advent of hybrid events which have now taken over the event marketing industry by storm. What exactly are hybrid events and why do so many marketers swear by them? Read on to learn all about it.
Quite simply, it’s an event that takes place in both a physical and virtual setting. This is achieved by broadcasting a conventional event online through techniques like live streaming, webinar broadcasting, or setting up a virtual space that mirrors the ongoing physical event. The ability of these events to cater to physical and remote audiences in a live event lends them their ‘hybrid’ name.
If your organization carries out successful physical events, the benefits of adding a virtual extension to them are endless and here’s why.
For all those who fear that the option to attend the event online might cannibalize their physical event, this is a great myth buster. Virtual extensions have quite the opposite effect because they help you catch attendees who would not have been able to make it to the physical premises. It also captures passive attendees from close by or far away who did not see a lot of value in attending the physical event and would rather participate from the comfort and convenience of their homes.
There’s no way that you can lose out on an audience by providing a more convenient mode of participation and rather by giving passive attendees a taste of your compelling content online, you boost their chances of attending the upcoming physical event.
Physical events already require a lot of resources, money and time, so rest assured that virtual events will not be contributing to the weight. By adding a digital extension, you’d lower the cost per attendee and would also save a portion of your audience travel costs, which could have been a reason that limited their physical attendance.
Virtual events track each registration, login, chat, view, download, and share. These numbers are very useful in determining the number of people who attended the event and the quality of their engagement and experience. Being able to monitor the level of engagement of event attendees makes post-event follow-up easier since you can segment people based on their engagement scores and share relevant content with them which is far more potent in capturing leads as compared to a standardized follow-up strategy.
The most distinguishing benefit of virtual events over their physical counterparts is that once the live days are over, the virtual event can still live on. By making your webinars and content available on-demand, you can extend the life of your event which further boosts event ROI by allowing you to get the most out of your content, extending lead generation and extending opportunities for monetization.
Hybrid events add numerous benefits for a fraction of the cost of your physical event. Once you analyze the tradeoff, it is easy to categorize the spend as an investment that amplifies the impact and gains of the physical event rather than as a standalone marketing expense. According to Planning Pad, by the end of 2017, 26% of all meetings and conferences will be held online. This huge percentage demands that you stay ahead of the game and add a virtual component to your upcoming physical events.
Browse Other Helpful vFairs Resources
Share This Article:
Subscribe For Updates (We Don't Spam)
Don't settle for mediocre event technology. Our all-in-one virtual, hybrid & in-person event platform can help you host epic events of all kinds -- from conferences to trade shows, job fairs to internal events, and more.
Kindly select one of the available time slots. We'll email you a confirmation & calendar invite right after.