Rothkoff Grows Attendance to 350+ With vFairs

Transitioning Into a Hybrid Program From Solely In Person

After years of exclusively holding in person elder care symposiums, Rothkoff decided to add a virtual element to the event. This meant juggling two types of audiences and ensuring both are nurtured equally.

Limited Team to Accomplish All That Is Needed for the Event

Going with a hybrid option meant extra responsibility. Since Rothkoff has a small team, with Laura championing many tasks herself, she needed a platform that would help minimize the workload instead of increasing it.

Offering Sufficient Brand Exposure to Vendors

Rothkoff also wanted to increase exposure provided to the vendors and sponsors exhibiting at the event. Additionally, the event also aimed to provide caregivers and professionals working in the industry with more avenues to network with peers, learn about the issues occurring in the industry, and discuss possible solutions. That’s when they found vFairs—a platform promising seamless event management, irrespective of whether it was in person or hybrid.

User-Friendly Event Platform

Rothkoff decided to switch to a hybrid event format with vFairs to boost attendance from exhibitors, speakers, and attendees alike. This shift offered greater ease for elder care professionals, caregivers, and family members, who could now participate online instead. For vendors and sponsors, it provided a lucrative opportunity for marketing with both virtual and in person placements.

Powering the hybrid symposium with vFairs also made networking much simpler. The video chat and chat room features helped professionals connect better with their peers and attendees with exhibitors.

Templated Customization Options

Lastly, Rothkoff needed an event website design that was easy to customize, so they wouldn’t have to worry about creating something from scratch every year. They found great convenience with vFairs template options, that basically allowed Laura to clone the event every year and save a ton of time.

Dedicated Project Management Support

As for the organizers, Rothkoff was provided comprehensive pre-event onboarding and support resources to facilitate the transition.

Rothkoff needed an event management platform that would bridge the gap between in person and virtual programming, without making it harder for Rothkoff’s team. vFairs stepped in and took care of the virtual event completely. The virtual event platform was easy to set up, saved a lot of time by minimizing admin work, and allowed Rothkoff to create an event as per their needs.

With the vFairs Event Builder, Rothkoff was able to handpick the features they needed to create a customized event including its ability to create immersive exhibitor booths, auditoriums, and networking lounges. It also helped that vFairs offered customizable pre-event marketing setups, like landing pages and registration forms. Plus, the intuitive and user-friendly interface made for easy adoption, providing attendees with an engaging virtual experience.

This included an interactive exhibit hall and exhibitor booths. By adding the virtual piece to the event, sponsors and vendors got another avenue to represent themselves and also reach audiences that could not attend the onsite event.

Finally, having templated options available for customization helped speed up event planning as a whole.