Epic Events Podcast with
Leanne Velky | The Owner of Leanne Velky, Inc

Crafting the Perfect Attendee Journey: Front Sign-Up
to Show-Up

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  • Leanne Velky | The Owner of Leanne Velky, Inc

    Leanne Velky, a self-proclaimed "Registration Nerd," has 15 years of experience creating top-quality registration sites for corporate events. As the founder of Leanne Velky, Inc., she provides expert site-building and support, helping clients avoid surprises and solve issues along the way.

About the Episode 

Join vFairs CEO Muhammad Younas and Leanne Velky as they break down the essentials of a smooth attendee journey. 

Life’s complicated enough; signing up shouldn’t be. Registration forms should capture only essential information through short, multi-step sections with clear “opt-out” options. This approach reduces friction, keeps data clean, and improves the attendee experience. 

In this episode, Younas and Velky discuss simplifying registration and keeping attendees engaged from start to finish.

Key Takeaways

  • Keep forms concise, with a clear purpose for each question.
  • Finalize payment as the last step to reduce drop-off rates.
  • Design forms with the user in mind, offering opt-out options for irrelevant questions.
  • While useful for repetitive tasks, AI can’t replace human insight in strategic planning.
  • Use reminders and social tools to keep attendees excited leading up to the event.

Tune in for strategies to reduce event registration drop-offs and increase engagement and conversions!