Highlights Airbus hosts around 300 events, 2,000 site visits, and participates in 30 trade shows every year. With so many events on the calendar, they needed a streamlined solution to keep everything running smoothly. But that’s exactly where they were struggling. Instead of one unified event management platform, Airbus was relying on multiple event tech tools that each handled only part of the job. Enter vFairs. With its integrated, end-to-end solution, vFairs helped Airbus consolidate their entire event management process. You can also hear more about Airbus’ experience with vFairs in our conversation with Oliver below, where he shares firsthand insights into their journey and results. 300+ eventos al año 2000+ visitas in situ al año 30+ ferias comerciales que se celebran cada año What stands out the most is the vFairs support team. Really, the impressive fact is that your support team isn’t just answering a technical query but also accompanying our event managers step by step and really understanding what’s at stake with the event and setting it up end to end. Oliver Pradelles Head of Events and Protocols Challenges Fragmented Event TechnologyBefore vFairs, Airbus was using various tools for different parts of their event management. They had one tool for email communication, another for the event mobile app, another for building landing pages, and so on.The result was a fragmented system with no single source of truth. Managing these disconnected tools was time-consuming and made it difficult to gain real-time insights into their events. Dissatisfaction with Existing PlatformAirbus had been using the same event management platform for 10 years, but it no longer met their needs. The platform lacked the innovation, customization, and self-serve capabilities Airbus required to meet evolving business demands.Another issue was the platform’s support. It was slow and ineffective, often resulting in lengthy response times and communication breakdowns. Time & Cost ConstraintsDue to their packed event schedule, Airbus wanted to avoid a long transition period between vendors. They needed minimal downtime and a quick changeover.On top of the tight timeline, Airbus also had budget constraints. They couldn’t afford to pay for both the old system and the new system at the same time, meaning the transition had to be quick to avoid double costs. Solution vFairs offered Airbus a unified platform that integrated all aspects of event management and data analytics under one roof. The platform addressed all key challenges by offering self-service tools, customization, real-time data access, and great support. Self-Service CapabilitiesvFairs provided Airbus with customizable templates for event landing pages, registration forms, emails, and even the mobile app. The self-serve templates made it easy for Airbus to create custom-branded event assets on their own, ensuring consistency and efficiency in every event. Centralized Event AnalyticsWith the vFairs platform, all event data was now consolidated, eliminating the fragmentation that once slowed down processes. With the organization-level dashboard, Airbus could access real-time insights and track event performance all in one place, empowering them to make more data-driven decisions and better manage event outcomes. Rapid DeploymentDespite the tight rollout timeline, vFairs managed to deploy all necessary functionalities so Airbus could transition without disruption. vFairs also facilitated Airbus’ internal onboarding by training their event managers, ensuring quick adoption of the new system. Por qué vFairs From the get-go, vFairs’ detailed RFP response impressed Airbus and showed a strong understanding of their needs. Paired with vFairs’ reliable support, onboarding training for Airbus’ event managers, product customizability, and solid cost-to-capability ratio, it became clear that vFairs was the right choice.Another plus was vFairs’ ability to manage virtual events. While Airbus entirely shifted back to in-person events post-COVID, having that backup option to move events online if needed was an important added safeguard. In the Spotlight: Mobile App The vFairs mobile app helped Airbus manage event content, promote networking, and engage attendees, all from one centralized platform. Designed with a customizable interface, it allowed Airbus to maintain their branding while providing a convenient and interactive experience for attendees.Key features of the mobile app that Airbus regularly benefits from include: Session listing Attendee lists Networking tools (1:1 calls, live chatrooms, schedule meetings) Live Q&A Session check-ins Gamification (scavenger hunts) Results Since adopting vFairs, Airbus has simplified their event management, improved data consistency, and gained deeper insights into event performance. The self-service templates have led to smoother event execution without relying on external support. That’s exactly why Airbus has been able to launch 300+ events within just four months of going live, demonstrating how vFairs’ user-friendly design enabled quick internal adoption and faster event delivery. The first feedback from other event teams across Airbus? The vFairs platform is intuitive, and the mobile app has a more polished look and feel, making the overall event experience more engaging. Looking ahead, Airbus is excited to further elevate their onsite experiences with the badge printing and check-in app. Share This Article: Amna Bajwa Amna is a content marketer at vFairs, where she writes about event technology for B2B audiences. She brings over five years of content writing and copywriting experience across B2B SaaS. When she isn't working, she enjoys reading books, crocheting, and baking.
