Top 10 ON24 Competitors and Alternatives in 2026

ON24 is one of the more recognized names in webinar and virtual event technology. It has a foothold with enterprise clients and promises digital engagement through video-first experiences.

But a major shift just changed how users are thinking about the platform: ON24 was acquired by Cvent in early 2026. 

Acquisitions of this kind typically bring product roadmap changes, pricing adjustments, and integration priorities that may not align with your existing workflows.

For teams that want virtual and hybrid event capability without the unpredictability, support gaps, or uncertainty about where ON24 is headed under Cvent ownership, there are better options. This guide explores ten ON24 alternatives worth evaluating, covering what each one does well and where it falls short.

Key Takeaways

  • Is ON24 worth the price? For large enterprises with dedicated webinar operations teams and predictable audience sizes, it may have been — but the Cvent acquisition adds new uncertainty around pricing, roadmap, and long-term product direction.
  • What should I look for in an ON24 alternative? Transparent pricing, dedicated event support, customizable virtual environments, and a platform built for more than webinars.
  • Which is the best all-in-one ON24 alternative? vFairs is a powerful alternative covering the full event lifecycle including registration, virtual and hybrid delivery, on-site technology, networking, and post-event analytics, with dedicated project management included at no extra cost.
  • What's a good ON24 alternative for webinar-focused teams? Livestorm is purpose-built for webinars with a clean, browser-based experience and strong CRM integrations. BigMarker is another pick for teams that need deep customization and white-labeling.

Detailed Comparison of ON24 with Competitors

What is ON24? 

ON24 logo

ON24  markets as a sales and marketing platform and promises increased digital engagement. The platform provides solutions for virtual conferences, hosting webinars and break rooms. The webinar-based platform looks to be more video-focused in its approach and focuses on video communication among attendees. 

They also have integrations to help event organizers run live streams during virtual events. The cloud-based platform fully supports small-scale engagement events and large-scale webinar arrangements. And with the live streaming features, event organizers can choose their level of webinar engagement. However, some users have reported issues with renewing licenses on G2.

ON24 Key Features

Marketing and Management Solutions 

The platform offers sales, marketing, and management solutions and focuses on personalized content experiences based on the target audience. 

Webinar & Digital Event Platform 

ON24 supports live, simulive (pre-recorded sessions that run as live), and on-demand webinar formats through its Webcast Elite and Go Live products. Organizations can configure engagement levels, session formats, and attendee interactions from a single dashboard.

Attendee Engagement Tools

The platform includes polls, Q&A, resource downloads, and a widget-based engagement system that lets organizers customize the attendee sidebar experience. An engagement scoring feature tracks individual attendee behavior across multiple sessions.

Content Hub & On-Demand Delivery 

ON24 includes a content hub that allows organizations to maintain a branded, searchable library of recorded webinars and on-demand resources. This extends the life of event content and supports always-on demand generation programs.

Integrations 

The platform integrates with marketing automation and CRM tools including Salesforce, HubSpot, Marketo, and Eloqua, enabling event data to flow directly into existing marketing and sales workflows.

Registration & Customization 

ON24 supports customizable registration pages with branding, role-based access controls, and tailored attendee workflows. Organizers can configure event environments, session formats, and communication sequences within the platform.

Pricing

ON24 does not publish pricing publicly. All plans require a quote request. The platform is structured across three tiers: Essentials, Standard, and Advanced. Each tier adds capabilities such as segment personalization, AI-generated content, content hubs, automated nurtures, and advanced analytics. Virtual events are an add-on across all three tiers and are not included in the base price of any plan.

User Reviews

  • “I love how easy it is to use and the overall product quality. The platform has an excellent user interface, and the search function makes it simple to find learning content.” – Tarekegn F.
  • “It’s very easy to create the webinar and copy it, which is the main reason why I prefer it. I also value the confirmation and registration emails, and I use tools within the console like certificates and reports, which are very comprehensive at the end of each webinar.” – Verified User in Marketing and Advertising
  • “Their contract negotiations are terrible, and the customer service is lackluster. Everything is an upcharge. The back end is confusing, and we’ve had presenters refuse to use the platform because it’s too hard for them to get into. They delete archives after a short period of time, and anything you want to get from them is always another charge. If you go over your session by just a few minutes, they charge you several hundred dollars. The initial setup was a little complicated. I’ve been using the platform for four years and still have a heard time finding things.” – Loriann F. 
  • The inability to generate closed captions makes it difficult to accommodate audiences who are hearing impaired.” – Verified User in E-Learning

Top ON24 Competitors and Alternatives Worth Considering

Here are some ON24 competitors to check out:

1. vFairs

vFairs logo

Winning the top spot in the list of ON24 competitors, vFairs is an all-in-one solution for hybrid, virtual, and in-person events. The platform is unique in that it mirrors the design of an in-person event. You can design a 3D virtual environment with interactive exhibit halls, auditoriums, virtual lobbies, roundtables, break rooms, and networking halls. 

Key Features 

Virtual Environment

vFairs offers a 3D virtual environment to elevate your virtual events. Compared to the website layout pages from ON24, the virtual design is more interactive and enhances the attendee experience. It looks and feels more like an actual event as attendees can roam around the platform lobby, exhibit halls, auditorium, and other rooms. 

This illustration shows the virtual environment on the vFairs web platform.

Networking Features 

Some of its strong networking features allow a life-like user experience. Attendees can connect personally through 1:1 meetings, chats, and video calls.  Other than that, the vFairs platform also enables smart matchmaking, which helps attendees connect with each other based on shared interests.

Event Registration & Ticketing 

vFairs gives organizers full control over the registration experience — from customizable forms with conditional logic to group registration flows and white-labeled event pages. The drag-and-drop builder adapts to any event format, and the platform supports multiple ticket types, pricing tiers, and audience segmentation from a single account.vFairs supports white-labeling, enabling you to rebrand the app for a consistent brand experience for your attendees.

Event Mobile App

The vFairs platform also offers an app to take your events to the next level. Attendees can tune in to their registered events on the mobile app. Users can do a quick speaker and attendee search, participate in chats with booth representatives, share their contact information with a QR code, download resources, participate in a QR scavenger hunt, and so much more.

This animation shows the qr scavenger hunt feature on the vFairs mobile app

Multi-Event Management & Reporting 

vFairs lets you save your full event setup as a template and clone it for the next one. This way, you only update what’s actually changed, like dates, speakers, or a registration field.

Your most-used form fields (job title, dietary requirements, session preferences) live in a field library, ready to drop in. Hero banners, speaker grids, and agenda layouts are saved as page templates, so branding stays consistent across events without anyone redesigning anything.

At the organisation level, a single dashboard shows all upcoming, live, and past events in one filterable view. You can compare registration rates, attendance, and ROI across your entire portfolio without switching accounts.

Accessibility Features 

vFairs meets WCAG 2.1 AA, ADA, and AODA standards, making it one of the few event platforms with formal compliance across all three. 

Every event includes built-in accessibility tools, letting attendees adjust their experience instantly without leaving the event. Preset profiles cover common needs: ADHD-friendly mode, seizure-safe mode, low vision, color blindness support, and motor disability accommodations. 

User Reviews 

  • What I love most about vFairs is its ease of integration (adaptation) and ease of use. They seamlessly integrated all our requests. Unlike other firms where Turkish language support was often lacking, vFairs delivered a fully Turkish platform and quickly implemented our customized features.  – Mustafa Ercan S.
  • The ability to make virtual events as connected to the real life in-person feel as possible. Its various networking options, customization of seemingly every aspect is a huge asset. VFairs appears to be a very adaptable platform for almost any type of virtual event. That flexibility is great to know when planning events for the future.” – Verified User in Non-Profit Organization Management
  • “I sometimes find the backend confusing to navigate and sometimes forget where certain functionalities are located. But I would rather have a much more detailed backend than one that is not capable of complexities.” Verified User in Non-Profit Organization Management.
  • “Depending on how much control you want over the platform, it is helpful to know HTML and CSS, which may not be something that all organisations have in-house, but even if so, the vFairs team is on hand to complete any requests.” — Verified User in Information Technology and Services.

2. 6Connex by Brandlive

6connex logo

6Connex is an enterprise virtual event platform built for large, complex programs, with customizable 3D environments and support for multi-session global events. It’s widely trusted by organizations with high operational demands.

In January 2025, it was acquired by Brandlive, which also picked up Hubilo and Media Platform the same year. This kind of consolidation can bring changes to product direction, pricing, and integrations, so it’s something to keep in mind for long-term planning.

On its own, 6Connex is a strong option for enterprise events, though setup can be more involved, especially without a dedicated project manager, compared to platforms like vFairs.

Key Features

Customizable 3D Virtual Environments 

6Connex offers open-world virtual event environments that go beyond a static webpage. Organizers can choose from pre-designed templates and customize the layout, branding, and content to fit their event needs. Attendees can explore the environment rather than simply watch a stream.

AI-Powered Personalization 

The platform uses AI to deliver personalized content recommendations based on attendee behavior, helping improve session discovery and engagement across multi-track programs.

Unified Event Management 

From a single dashboard, teams can manage registrations, session scheduling, lead capture, exhibitor activation, and post-event reporting without stitching together separate tools.

User Reviews

  • I like how user-friendly it is. Although I have some experience with virtual webinars, Brandlive takes things to a more professional level. It’s been cool to learn about production in this way. But also from an attendee perspective, it is pretty seamless and easy to use.” – Jasmine S.
  • The ability to produce a live event/webinar/show and have it look A++. I haven’t found any other platform that is capable of this level of production quality, you have immense flexibility while everything looks super professional.” – Jared E.
  • “The UX is a maze. In the midst of Brandlive being incredibly flexible, where you can control things is buried in very obscure places, likely because these features have been added on ad-hoc. The landing page / event page setups are IMMENSELY confusing, especially if you’re not trying to host a multi-session event.”- Jared E.
  • “It is a bit complex to understand based on the how to videos. The trainings were absolutely needed because most of the platform isnt intuitive. It is still realtively simply to pick up with practice, but maybe redo the instructional videos or expand the topics for that?” – Jasmine S.

3. Airmeet

airmeet logo

Airmeet, one of the ON24 competitors, is a hybrid and virtual event platform that offers its users solutions for webinars, online meetings, and full-scale events. 

Airmeet supports various event formats, including hackathons, conferences, award ceremonies, workshops, and summits.

Some of its most significant features include real-time event analytics, an event mobile app, networking features, and immersive exhibitor booths. 

With Airmeet, organizers gain access to valuable data on attendee engagement and event performance. However, many users have reported consistent issues logging in to the app. The process is lengthy and complicated, as an email ID does not support the login.’

Key Features

Engagement-First Design

Airmeet offers live emoji reactions, surveys, Q&A, hand-raising, and discussion tools to increase audience participation, with an interactive design that keeps participants engaged significantly longer than traditional formats.

Backstage & Production Tools

Airmeet’s backstage functionality provides a private preparation area where hosts and speakers can test equipment, coordinate timing, and prepare before going live. Stage controls make it simple to bring panelists on and off, manage speaker order, and handle transitions professionally.

AI-Powered Features

AI algorithms can prioritize relevant Q&A questions based on upvotes, sentiment, and keywords — presenting moderators with the most impactful queries first. The platform can also gauge overall audience sentiment by analyzing chat messages and reactions in real time.

User Reviews

  • Airmeet is the perfect platform for hosting virtual events! We have used Airmeet at Princeton Theological Seminary for our webinars, conferences, and networking events. The user interface is intuitive, and the platform runs well overall!” – John W.
  • Airmeet stands out for its intuitive user interface and seamless experience for both organizers and attendees. “ – Amanda C.
  • The onboarding process on Airmeet can be tricky for new users, especially for speakers or attendees who are less technically minded. Along with this, customization can be somewhat limited.” – John W.
  • “1. The chat feature is not the simplest and lacks essential functionalities like private messaging, something which other platforms provide.
    2. The features can be a little too much to take in for beginners.” – Rishit U.

4. BigMarker

bigmarker logoAs an all-in-one platform, this ON24 alternative extends support for hosting engaging webinars, virtual, and hybrid events. It offers a high level of customization with integrations, APIs, and white-label services. 

BigMarker provides interactive video capabilities and a personalized event environment. This platform empowers businesses to connect, engage, and create memorable event experiences for their audiences.

While it provides a solid starting point, users have reported technical glitches while using the platform, which can hinder the user experience.

Key Features

Event Formats & Streaming

BigMarker supports live, simulive, automated, and on-demand webinars, with HD audio and video streaming for up to 64 people on video at a time. Organizers can also play YouTube/MP4 videos and stream via RTMP.

Browser-Based Access

The platform operates entirely through web browsers, eliminating the need for downloads and enabling participants to join from any device.

Audience Engagement Tools

Interactive features include live polls, Q&A sessions, and chat functions that support both public and private messaging. Breakout rooms further enhance collaboration by dividing participants into smaller groups for focused discussions.

User Reviews

  • The support is exceptional – you get a response quickly and they help you with your query until it is resolved. We host webinars on a weekly basis so it’s a great platform to set webinars up quickly.” – Verified User in Accounting
  • The platform is so well laid-out, and everything is easy to find and easy to implement. The capabilities are vast but it never feels overwhelming. Their support team is also very responsive and helpful.” – Jonathan D.
  • I find a lot of bugs when using the platform. Sometimes buttons or features will not work as intended and this creates issues + time to reach out for help.” – Verified User in Electric/Electronic Manufacturing.
  • “There are occasional glitches that we can only wish would get avoided coz they tend to happen at the most crucial period – during live. There are also few instances when we encounter issues in the recording of our live webinars. However, the upside to such issues is that there’s a team that helps us navigate or provide a workaround.” – Rochelle Paula C.

5. Livestormlivestorm logo

Livestorm is a browser-based webinar and video engagement platform. The entire experience runs in the browser, which significantly reduces friction for registrants and lowers the barrier to join.

It is a purpose-built webinar alternative for teams that want a clean, simple experience with strong CRM integrations and solid analytics, without the enterprise complexity of ON24. Currently available in 25 languages, it also works well for international programs. The main trade-offs are limited advanced branding options on and reporting that lacks the depth of ON24’s analytics suite.

Key Features

End-to-End Event Lifecycle 

Livestorm manages the full webinar lifecycle including customizable registration pages, automated email reminders and follow-ups, live session management, on-demand recording, and post-event analytics, from a single platform.

Engagement Tools 

Live polls, Q&A, chat, and file sharing are built in natively. An AI Scripting Assistant (added in 2024) auto-generates event prompts, discussion topics, and host intros to reduce prep time.

CRM & Marketing Integrations 

Livestorm integrates with Salesforce, HubSpot, Marketo, Pipedrive, Intercom, and over 100 additional tools, allowing event data to flow into existing marketing stacks in real time.

User Reviews

  • “I like how easy and professional Livestorm makes online meetings and webinars. I love that participants can join without downloading complicated software, and that I can share my screen, slides, and even run polls or Q&A seamlessly.” – Mohit K.
  • “What I liked most is how easy it is to get started. I used the platform for the first time quite recently and didn’t need any guidance or support to navigate it. The interface is very intuitive, which makes creating and managing webinar campaigns smooth and enjoyable.” – Camille A.
  • ‘Sometimes, the platform can feel a bit heavy on internet usage, which may affect video quality if the connection isn’t strong.“ Mohit K.
  • “Pricing can be on the higher side for smaller organizations, especially if you need advanced features or higher attendee limits. The customization of event registration pages could also be more flexible, as branding options feel somewhat limited compared to competitors.” – Sidath P.

6. Zoom Events and WebinarsZoom Webinar

Zoom Events and Webinars is the natural starting point for teams already running on Zoom’s infrastructure. The platform extends familiar Zoom video technology with dedicated webinar and event features, including customizable registration, ticketing, attendee networking through a chat-enabled lobby, and event reporting across registration, attendance, and ticket sales.

It’s widely adopted, requires minimal retraining for organizations already in the Zoom ecosystem, and scales well for large audiences. However, the trade-off is that Zoom doesn’t allow you to create repeatable event systems currently. This means, you need to create every event from scratch each time, which can cause frustrations among users.

Key Features

Zoom Webinars 

Designed for single-session large broadcasts, Zoom Webinars supports streaming to third-party platforms, embedding into webpages, and distributing a single join link to attendees. Setup is fast and straightforward.

Zoom Events 

Zoom Events extends Webinars with multi-session event management, customizable registration and ticketing, attendee networking through an event lobby, and event-level reporting. 

Engagement & Interaction 

Q&A, live polls, chat, and panelist management are supported natively. Auto-captioning is included and performs well for accessibility.

User Reviews

  • “I like the custom branding and custom features in Zoom Events and Webinars, such as custom colors, logos, titles, and event images. These features make organizing webinars more personalized and engaging. The initial setup of Zoom Events and Webinars is easy, which is helpful when getting started with the platform.” – Audrey M.
  • “As a DevOps Engineer who collaborates across teams and clients globally I found Zoom events and webinar very reliable for large scale of the sessions.Specially the stability of audio and video is very good even with hundreds of participants.” – Muhammad A.
  • “The interface takes a bit to get used to as someone setting up the event. It’s messy and takes time to learn where everything is.:” – Audrey M.
  • “Although the platform is robust, the initial configuration for advanced features like registration and analytics can feel a bit complex.Additionally, the pricing for hosting larger webinars is on the higher side, which might not be ideal for small businesses or startups.” – Muhammad A.

7. GoTo WebinarGoTo Webinar logo

GoTo Webinar is one of the long-standing webinar platforms on the market. It handles the fundamentals like registration, polls, Q&A, recording, and reporting without requiring a steep learning curve.

The platform’s age is both a strength and a limitation. It’s dependable and widely recognized, but several user reviews flag that it has fallen behind more modern platforms in terms of interface design and feature innovation.

Key Features

Flexible Webinar Modes 

GoToWebinar supports live, recorded, and on-demand webinar formats, with options for simulive delivery. Up to 3,000 attendees are supported depending on the plan.

Engagement Tools 

Polls, Q&A, hand-raising, and quizzes are available for audience interaction. Session recording is automatic, and replay links can be shared immediately after the event.

Reporting & Analytics 

Post-event reports include attendance data, poll results, and engagement scores. CRM integrations with Salesforce and marketing automation tools (including Eloqua) allow lead data to flow into downstream workflows.

User Reviews

  • “It’s simple and easy to use. I like the new features, including being able to add calendar invites for registrants.” – Lauren M.
  • “It’s good value for money compared to competitors. Does all of the basics well consistently.” – Andy M.
  • “At times, it feels a bit outdated and lacks extensive customization options. The pricing may be steep for smaller users, and attendees are occasionally required to download an app in order to join.” – Tilak M.
  • “The user interface could be improved and made to feel less clunky and more polished overall.” – Ankit S.

8. Microsoft Teams Webinars

1618844284884

Microsoft Teams webinars is the default choice for organizations already running on Microsoft 365. No additional licensing is required for most mid-market and enterprise teams, and the familiarity of the Teams interface means minimal onboarding friction for both presenters and attendees.

Teams Webinars supports structured interactive sessions for up to 1,000 attendees, with registration, Q&A, and reporting built in. It is not a replacement for a full virtual event platform, but for internal communications, training sessions, and structured company-wide broadcasts, Teams Webinars is hard to beat on cost and adoption. 

That said, users have reported that the platform is resource-heavy, and slows down the system. In addition, new users find it difficult to set up.

Key Features

Webinars 

Teams Webinars includes configurable registration forms, attendee reporting, Q&A management, and structured presenter controls. Green room functionality lets speakers prepare before going live, which is highly appreciated by the users.

Deep Microsoft 365 Integration 

Calendar integration, SharePoint content sharing, OneDrive recording storage, and Power Automate workflows are native. For organizations running enterprise IT on Microsoft infrastructure, this is a significant operational advantage.

AI-Powered Features 

Teams integrates with Microsoft Copilot for live meeting transcription, AI-generated summaries, and follow-up action items, reducing post-event documentation work.

User Reviews

  • “What I dislike about Microsoft Teams Webinars is that when there are a lot of people, connection and stability can become an issue.Sometimes the session lags, audio cuts out, or it takes time to join. It can also feel crowded and less smooth overall. So while it works fine in smaller settings, it doesn’t always handle large audiences perfectly.” – Yashar M.
  • “We can join meetings on the go and connect with anyone, on any device—whether it’s a phone or a laptop.” – Nirmal B.
  • “Certain features, such as the participant engagement tools and analytics, seem somewhat limited. Additionally, customizing registration or webinar branding can be a bit challenging.”Anjali B.
  • “While sharing my screen, the remote control feature doesn’t work properly, especially compared with Zoom and other software.” – NIrmal B.

9. Webex Events (formerly Socio)webex events formerly socio 1

Webex Events is Cisco’s event management platform, rebranded from Socio following its acquisition. It covers in-person, hybrid, and virtual events with features including event apps, on-site check-in, lead retrieval, live streaming, and attendee engagement tools. For organizations already in the Cisco/Webex ecosystem, it integrates naturally with Webex Meetings and Webex Webinars.

It competes primarily in the in-person and hybrid event space rather than the pure webinar category, making it a closer alternative to ON24 for teams running mixed event programs rather than teams focused exclusively on webinar-led demand generation. That said, customers have shared that it takes time to get hold of the platform, and the interface isn’t very intuitive.

Key Features

Event App & Attendee Experience 

The Webex Events app supports personalized agendas, networking, session Q&A, live polling, and exhibitor directories. Attendees can build their own schedule and connect with other participants through the app.

On-Site Technology 

Lead retrieval, badge printing, and on-site check-in are natively supported. The platform is designed to handle large-format conferences and trade shows alongside virtual programming.

Live Streaming & Webcasting

Webex Events integrates with Webex Webinars for high-capacity broadcasts, supporting up to 100,000 attendees. Simulive and on-demand playback are available.

User Reviews

  • “This tool is essential for connecting with all our clients. I appreciate the customization options, as they help us showcase our brand and sponsors effectively. Additionally, I value how it simplifies our workflow by gathering the attendee list, which makes the planning process much more manageable.” – Germain G.
  • “I like how the integration with other Webex solutions contributes to an exceptional experience. It enhances virtual interactions by encouraging active participation through moderated Q&A, live polls, chat, emoji reactions, and gesture recognition.” – Orson C.
  • “User interface is still outdated. Large app size. As AI is getting better day-by-day it must allow users to tailor AI summary style and option for task-based follow-up reminders. It must enable co-host management, easier pre-assignment, and better broadcast controls.” – Ankit S.
  • “It never remembers my sign-in, so I have to put my name in and press multiple things to get into the meeting. I wish it was just one click and you were in the meeting.” – Betsy R.

10. RingCentral Events (formerly Hopin)

RingCentral

RingCentral Events is a virtual and hybrid event platform that handles everything from small gatherings to large multi-track conferences within a single dashboard. It adapted well to the virtual event boom and continues to serve organizers across event formats, with AI-powered tools added in recent years.

It is a capable platform for teams that need flexibility across event formats, though users note that intregration options are somewhat limited compared to more specialized tools, and live customer support can be inconsistent.

Key Features

Replay Center

RingCentral Events offers a replay center, allowing events to continue generating value long after they’ve concluded. Recorded sessions are available on demand, so attendees who missed a session can catch up, and organizers can extend the life of their content without any additional setup.

AI-Powered Tools 

An AI writer helps produce landing page copy. Simulive lets organizers schedule pre-recorded videos to run automatically at set times during live events. An attendee engagement score calculated from 20+ data points helps identify the most active participants.

Integrations 

HubSpot engagement signal syncing, Salesforce data flow, and an external API for creating and updating registrant records are available. Hybrid ticket mode allows attendees to self-select in-person or virtual entry at registration.

User Reviews

  • It keeps the entire event workflow in one place. I can run webinars, virtual, hybrid, and onsite events from the same platform, instead of having to stitch together a bunch of separate tools.” – Oscar C.
  • “The ease of use inside the platform and the amount of different spaces to house different event elements.” – Bree S.
  • “The analytic support is not the best or most consistent. The features require some background before getting comfortable.” – Mark H.
  • “While they continue to improve the analytics features native to the platform, much of the reporting and cross-event analysis must be done by exporting the data and evaluating it with an external tool.” – Britanny L.

ON24 Competitors G2 Rating Comparison

The table below reflects G2 ratings as of April 2026 from verified user reviews. All scores are out of 10.

  • Tool
  • ON24
  • vFairs
  • 6Connex
  • Airmeet
  • BigMarker
  • Livestorm
  • Zoom Events
  • GoToWebinar
  • Microsoft Teams Events
  • Webex Events
  • RingCentral Events
  • Event Creation
  • 8.3
  • 9.4
  • 8.7
  • 9.0
  • 9.2
  • 8.9
  • 8.6
  • 8.3
  • 8.1
  • 8.4
  • 8.8
  • Quality of Support
  • 8.4
  • 9.8
  • 9.4
  • 9.2
  • 9.4
  • 8.7
  • 8.3
  • 7.9
  • 7.8
  • 8.2
  • 9.0
  • Ease of Use
  • 8.3
  • 9.1
  • 8.5
  • 8.9
  • 8.6
  • 9.0
  • 8.8
  • 8.5
  • 8.6
  • 8.3
  • 8.7
  • Ease of Setup
  • 8.3
  • 8.9
  • 8.1
  • 8.6
  • 8.5
  • 9.1
  • 8.7
  • 8.4
  • 8.8
  • 8.0
  • 8.5

Which On24 Alternative Should You Choose?

Among all of ON24’s competitors, vFairs is a favorable choice for hosting your next event. It provides a wide range of customization features that allow event organizers to create a unique and memorable experience tailored to their audience. vFairs also offers dedicated project managers and 24-hour support for a smooth event setup and execution. 

BigMarker can be costly, while vFairs provides a comprehensive, cost-effective solution with built-in features and excellent support, making it ideal for virtual and hybrid events. With its engaging 3D virtual environment, excellent customer support, and flexible networking features, vFairs solves common problems in other platforms, making it a preferred choice for virtual and hybrid events.

Book a demo now to learn more about the exciting features vFairs has to offer.

Disclaimer: The information in this article about various platforms and their features was accurate at the time of writing. Technology and software platforms continuously evolve, and features, pricing, and capabilities may have changed since publication. This review is based on information sourced from third party review sites and is not endorsed by any of the platforms mentioned.

FAQs

Who are ON24's biggest competitors?

vFairs and BigMarker are ON24's most direct competitors. Both score higher on G2 across ease of use, support quality, and overall user satisfaction.

Is ON24 the same as Cvent now?

Not exactly. Cvent has stated it plans to continue operating and investing in ON24 as a distinct platform within its portfolio. However, ON24 is now a Cvent product, meaning roadmap decisions, pricing, and integration priorities will be driven by Cvent's broader strategy rather than ON24's independently.

What is the difference between ON24 and Zoom Webinars?

ON24 is an enterprise-focused intelligent engagement platform built specifically for B2B demand generation, with advanced analytics, engagement scoring, and first-party data capabilities. Zoom Webinars is an extension of Zoom's video conferencing platform — simpler to set up and familiar to most attendees, but less specialized for marketing-led webinar programs. ON24 is typically more expensive and complex; Zoom is more accessible but less powerful for marketing use cases.

How does ON24 compare to GoToWebinar?

ON24 is positioned at the enterprise end of the market with deeper analytics, AI personalization, and CRM integrations, but with significantly higher cost and complexity. GoToWebinar is a mid-market webinar tool and a simpler feature set.

What is ON24 used for?

ON24 is used primarily for B2B webinar-led demand generation — virtual product launches, analyst briefings, customer education, field marketing webcasts, and digital events designed to capture first-party engagement data and feed it into CRM and marketing automation systems.

Top 10 ON24 Competitors and Alternatives in 2026

Fiza Fatima

Fiza is a Content Marketer at vFairs who’s all about creating content that’s helpful and fun to read. She loves staying in know of the the event tech world and happily loses track of time exploring AI and tech rabbit holes. When she’s not writing or geeking out over the latest tools, you’ll find her soaking up nature on long walks or laughing over chai with her friends and family.

Host Your Virtual, Hybrid & In-person Event

Our responsive project managers provide end-to-end event support to help you host incredible experiences for your audience.