Splash (Previously Splashthat) Review: Feature, Pricing and Alternative

If you’re looking for a better alternative to Splash, you’re likely searching for event software that’s easy to use, highly customizable, and flexible enough to support both in-person and virtual events without limitations. 

While Splash is known for its event marketing features, user reviews highlight recurring challenges around customisation depth and setup complexity.

This Splash review breaks down where the platform performs well, where it falls short based on real G2 feedback, and which alternatives offer a more complete event management experience.

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Why Trust This Review

Since 2016, vFairs has powered 50,000+ events across virtually every format and industry, which means we’ve sat on both sides of the table. We know what organisers actually need when things get hectic on event day, and we know which platform promises don’t survive first contact with reality.

We’re also not just taking our own word for it. vFairs has been recognised as a Leader in the Gartner Magic Quadrant for Event Technology Platforms two years running, holds a 4.7/5 rating on G2 from over 1,700 verified reviews, and is rated 9.8/10 for quality of support. When we evaluate other platforms, we apply the same standard that our own users hold us to.

What you’re reading is based on that experience, combined with verified user reviews pulled from G2, Capterra, and Gartner Peer Insights. 

What is Splash?

Splash event marketing platform is designed to support in-person, virtual, and hybrid events from a single system. It helps teams manage event websites, emails, registrations, and attendee data while automating key workflows.

The platform is best known for its design-first approach, offering built-in templates for event pages and email campaigns, along with customizable registration forms to capture attendee details. It also includes reporting tools to track performance and integrations with third-party platforms for streamlined data syncing.

With mobile apps for on-site check-in and remote management, Splash enables teams to run events efficiently from planning through execution.

Splash Key Features

Registration & Ticketing: Splash’s registration builder supports custom form fields, conditional logic, and multiple ticket tiers. Teams can sell tickets in any currency through their Stripe integration, set order limits, generate discount codes, and create affiliate links. 

Event Website Builder: The drag-and-drop builder lets anyone on the team put together branded event pages, social share cards, and confirmation pages. Templates are fully customizable and mobile-responsive. Teams can clone existing pages for recurring events, which saves considerable setup time when running high-frequency programs.

Splash Host App: The Splash Host app handles all on-site event management from a mobile device. Organisers can check guests in by name search or QR code scan, register walk-ins, print badges on demand, and send day-of emails from the app. 

Badge Printing: Badges are generated directly from registration data and printed on-site through the Splash Host app via AirPrint-compatible printers. Organisers can customise what appears on each badge, including name, company, job title, and QR code. 

Email Marketing: Splash centralises all event email communications, including invites, reminders, and follow-ups in one place. Emails can be scheduled and automated based on guest registration status, and templates carry the same branding as the event page. Organisers can review open rates and click performance from the same dashboard.

Reporting & Analytics: Splash comes with automated dashboards that cover email campaign performance, ticket sales, event page traffic, and guest list activity. Data filters let teams drill into specific segments or export to CSV. 

Splash Pros & Cons

Pros

1. Scale Event Programs From One Dashboard

Splash provides the flexibility to build luxurious event experiences for its users. With the customisation options available, users have the option to design their own branded event programs. Splash helps companies measure, market, and scale their event programs in a comprehensive manner. Here’s what a G2 user said about this capability:

“From a clean dashboard, you can build everything from landing pages to registration forms to email campaigns. Users report being able to launch an entire event experience in minutes, without design or IT support.” – Trusha S.

2. Ease of Building Websites

With Splash, everyone on the client’s team can create an event website without any programming knowledge. It is quick, user-friendly, and saves time. With hundreds of options to choose from, users can also enjoy the built-in templates or can easily create one with their own brand guidelines.

Attendee tracking is easier with Splash, and users can export their information to use in other platforms without any hassle.

“I love how easy it is to create professional-looking event pages without needing to know any coding.” – Ashwin P.

3. Extensive Integrations

Splash excels in its integration capabilities, offering robust API documentation and dedicated technical support for seamless and reliable implementations. Its ability to integrate with essential platforms like Zoom, Salesforce, Marketo, HubSpot, and Greenhouse streamlines the connection between ATS and CRM systems, significantly reducing manual tasks in tracking the applicant lifecycle.

Here’s what a G2 user shared about Splash’s integration capabilities:

“It is also quite useful in integration with our CRM and email marketing, where it allows for easy guest list synchronisation and successful management of RSVPs. This integration clears our event planning process and reduces the input of many hands on data processing, making it efficient.” Kelly K.

Cons

Here are some cons you must consider if you’re planning to hire them for your next event:

1. Not Easy to Set Up

Users have shared that Splash was overwhelming to set up. Some have also experienced problems with specific aspects of the platform, like editing and formatting content. 

“Some features are not very intuitive and require a bit of a learning curve, especially for first-time users.” – Ashwin P.

2. Limited Customisation

Another common issue users have reported is that the platform isn’t super customizable. They’ve shared numerous instances, from registration pages to QR codes, where users want more autonomy. Quoting one instance below:

“Some of the system-generated features are not customizable, like the QR code pdf & sometimes I also face difficulties with adjusting the blocks & columns’ height & width across devices.” – Carrol V.

3. Lack of Reporting Features

Some users have shared that the reporting features aren’t extensive. This hinders them from drilling deeper into their event performance. For example, one user quoted:

“Another weakness of Splash is that the application’s reporting features are not exceptionally versatile. The analytics are good enough, but not necessarily good enough to allow me to just drill down into understanding event performance at a much more granular level.” – Kelly K.

Splash Pricing

Splash currently offers two plans, both with unlimited events and unlimited registrations and no hidden fees.

• Pro: For growth teams and high-frequency event programs. Includes full registration, design tools, email, analytics, integrations, and onboarding support.
• Enterprise: For teams hosting events at scale. Adds event approval workflows, custom role management, additional data anonymisation options, and more governance controls.

Note: Splash does not publish specific pricing for either plan. You’ll need to contact their sales team for a quote.

Why vFairs is a Better Alternative to Splash

vFairs vs Splash: At a Glance

When comparing the two platforms across G2 categories, vFairs scores higher than Splash across the board. The gaps are especially notable in ease of use and quality of support.

Note: These ratings have been extracted as of April 2026.

When it comes to choosing an event management platform, finding the right fit for your specific needs is crucial. While Splash offers solid design tools and a clean registration experience, it falls short on customization depth, virtual event stability, and the kind of hands-on support that keeps events running smoothly. Here’s why vFairs is the stronger choice.

1. Virtual Events Like No Other

With vFairs, your participants will never feel like they’re at a virtual venue. vFairs virtual platform provides dynamic lobbies, custom avatars, and 3D designs that give it the actual venue effect. vFairs provides a unique experience when compared to Splash.

2. Extensive Customisation Options

vFairs goes further than Splash’s template-based approach. Organizers can build fully branded registration pages with a drag-and-drop editor, conditional logic workflows, and custom color and font controls. Clients can use pre-existing templates or work with the vFairs team to build something custom from scratch.

3. Intuitive & User-Friendly Platform

Unlike Splash, which users frequently flag for its rigid editing experience and steep learning curve, vFairs was built to be navigated easily regardless of technical background. Project managers are available throughout the process to guide clients, and onboarding doesn’t drag on for weeks.

4. Data-Driven Decisions with Real-Time Insights

vFairs goes beyond event execution. Gain valuable first-party data with detailed reports that track attendee engagement, session popularity, and overall event performance. Monitor real-time performance at a glance with a consolidated backend dashboard. vFairs even offers AI chatbots as an additional tool to enhance attendee engagement and gather valuable data through interactions.

5. Seamless Integration for a Cohesive Experience

vFairs is built for a cohesive experience.  Unlike some platforms with clunky integrations, vFairs products are natively built to work together seamlessly. This means individual products, like the lead capture app, can function independently or connect flawlessly with the virtual event platform.

6. Free Project Management Support

vFairs understands that planning a successful event can be demanding.  To ease the burden, they offer complimentary project management support. This dedicated support ensures a smooth and successful event execution by providing guidance and assistance throughout the planning process.

7. Global Accessibility & Inclusivity 

vFairs supports multiple languages and is built to ensure inclusivity for all participants. The platform is compliant with W3C’s WCAG 2.1 at the AA level, as well as ADA and AODA standards, making it a practical choice for organizations running events for global or diverse audiences.

vFairs Key Features

vFairs covers the full event workflow, from registration through post-event reporting. Here’s a detailed look at what the platform offers.

Registration & Ticketing 

vFairs offers a user-friendly registration platform for all event types, whether free or paid, large or small. Organizers can build fully branded registration pages using a drag-and-drop editor, with conditional logic workflows, custom color and font controls, and separate pages for different attendee types. The platform supports tiered pricing, group registration, and bulk ticket purchasing, with 30+ global and regional payment gateways available. 

Event Mobile App 

Organizers can build and brand the vFairs mobile event app using a no-code drag-and-drop builder, adding logos, colors, menu tiles, and features without any technical setup. The app can be white-labeled and published under the organization’s own brand on iOS and Android. 

Attendees get access to a detailed agenda, personalized schedule building, speaker bios, QR-based session check-in, interactive floor maps, and push notifications. Networking tools like live chat, badge scanning, appointment booking, group video calls, and smart video matchmaking are also built in.

Badge Printing & Check-In 

Badges are automatically generated from registration data, keeping entry smooth and wait times short. Organizers run everything through the vFairs Onsite App, scanning attendee QR codes, filtering attendee lists, and adding walk-ins on the spot. 

Facial recognition check-in is also available for the fastest possible entry flow. Branded self-serve check-in kiosks can be set up on standard phones and tablets using a drag-and-drop editor.

Lead Capture & Retrieval 

The vFairs lead capture app helps exhibitors and sponsors scan badges or business cards to capture contact details at the event. Leads can be tagged, scored based on preset criteria, and assigned to specific team members for follow-up. Written or voice notes can be added to each lead for context. All lead data syncs directly with major CRMs and marketing platforms for prompt post-event follow-up.

Event Reporting 

All data from virtual, hybrid, and onsite streams flows into a single reporting dashboard. Organizers can track logins, onsite check-ins, session attendance, content downloads, meetings booked, and exhibitor booth activity in real time. An AI reporting chatbot lets organizers ask specific questions about event performance and get instant answers. Post-event, full reports can be exported to CSV or PDF with advanced filters tied to custom KPIs.

Time to Choose a Better Fix for Your Events

Splash works well for teams focused on branded field marketing events who are already comfortable with the platform. But if you’re evaluating platforms fresh, or if you’ve hit friction around virtual event stability, design template limitations, or slow support response times, it’s worth looking at what else is out there.

vFairs is built to address those gaps. It offers flexible customization, a stable and immersive virtual platform, professional services included at no extra cost, and a support model that stays with you through the full event lifecycle. Book a demo to see how vFairs can help simplify your next event.

Disclaimer: The information in this article about various platforms and their features was accurate at the time of writing. Technology and software platforms continuously evolve, and features, pricing, and capabilities may have changed since publication. This review is based on information sourced from third-party review sites and is not endorsed by any of the platforms mentioned.

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