Highlights Before the pandemic hit, Your Overseas Home (YOH) solely hosted in-person events. But when everything shifted online during COVID, they started looking for a way to create seamless virtual events. That’s when they turned to vFairs and continue to work with the platform to date. The immersive virtual experience and user-friendly platform enabled YOH to create a captivating online environment. Features like appointment booking and chat functionalities further improved the engagement, allowing attendees to schedule meetings with partners easily. Beyond customers, vFairs’ admin support made event setup much easier, saving Shanaaz and her team from hours of manual work. Lastly, event analytics provided valuable insights to track performance and demonstrate event success to partners. You can hear more about Your Overseas Home’s journey with vFairs in our conversation with Shanaaz below. The biggest thing for me, that I haven’t seen anywhere else, is the admin support we get with vFairs. As any event planner would know, there’s a lot of admin work. And it’s things that an event manager shouldn’t have to do. So having vFairs’ admin support has been a really big help with that. Shanaaz Khandaker Event Manager Challenges Lack of a Seamless Virtual ExperienceBefore vFairs, Your Overseas Home had no experience hosting virtual events. They had previously relied solely on in-person conventions, so shifting online posed a significant challenge. The team lacked an event platform that could offer a smooth virtual experience and gather actionable data from their events. Manual Admin WorkShanaaz’s small team struggled with the extensive administrative work required to run virtual events. From uploading spreadsheets to manually entering attendee details, these tasks took up a lot of precious time and resources. Difficulty in Attendee RetentionWith virtual events, Shanaaz expected that ensuring attendees showed up for their scheduled appointments would be a challenge. To combat this, they needed an interactive solution that would encourage attendees to fully participate throughout the event. Event Gallery Solution Unified, Interactive Virtual ExperiencevFairs allowed Your Overseas Home to fully transition to virtual events with a custom-designed online environment that replicated their in-person experiences. The immersive platform provided an engaging experience for both partners and attendees, and served as a point of differentiation against competitors. Automated Admin WorkvFairs comprehensive admin support automated time-consuming tasks like data entry and spreadsheet management. This saved Shanaaz’s small team valuable time, letting them focus on more strategic event management activities. Greater Attendee RetentionUsing the appointment booking feature in the event platform, attendees easily scheduled one-on-one meetings with partners. The in-app chat further aided communication, allowing attendees to engage in real-time discussions, share files, and exchange contact cards. Having so many networking features available helped ensure high attendee engagement and retention. Why vFairs When looking for virtual event platforms, most of the options that Shanaaz explored were glitchy and didn’t work as expected. This is exactly why vFairs stood out. The vFairs virtual event platform provided a smooth, reliable user experience – exactly as YOH needed.Another key advantage was vFairs’ powerful analytics. It allowed the YOH team to easily track KPIs, like registrations, booth visits, and document downloads, to showcase to their partners. In the Spotlight: Appointment Booking The appointment booking feature became one of the standout elements for Your Overseas Home. It consolidated networking capabilities into one platform, allowing attendees to easily schedule meetings with partners during the event.Another plus was the flexibility it offered. Attendees and exhibitors could attend meetings either via video or phone call. This made the process more accessible, since both parties could connect in the way they preferred. Results Since adopting vFairs, Your Overseas Home has seen a significant improvement in event engagement. The appointment booking feature boosted attendee retention, as attendees were more likely to participate after booking a meeting with a partner. Early feedback also uncovered that attendees particularly enjoyed the interactive nature of the virtual event. Finally, Shanaaz and her team could easily demonstrate event impact to partners and management using clear data. These analytics also opened the door for more data-driven decision-making for future events. Share This Article: Amna Bajwa Amna is a content marketer at vFairs, where she writes about event technology for B2B audiences. She brings over five years of content writing and copywriting experience across B2B SaaS. When she isn't working, she enjoys reading books, crocheting, and baking.