vFairs
    • Platform
      Core Products
      • Event Registration Software Event Registration Software Setup a custom event website and registration. Capture payments.
      • Event Ticketing Software Event Ticketing Software Offer tickets tiers, capture payments, and create discounts and coupons.
      • Virtual Events Mobile Event App Upgrade event experience with a powerful app
      • Virtual Event Platform Virtual Event Platform Run multi-track webinars, exhibit halls, online networking, gamification & more.
      • Badge Printing Onsite Event Badge Printing Design, customize, and print professional event badges on-site
      • Check-in Onsite Event Check-In Check in attendees fast & efficiently with QR scans, and facial recognition.
      • Lead Capture App Lead Capture App Capture leads at conferences & exhibitions with ease.
      Event Management
      • Event Planning Event Planning
      • Event Marketing Tools Event Marketing Tools
      • Abstract Management Abstract Management
      • Sponsor & Exhibitor Management Sponsor & Exhibitor Management
      • Hosted Buyer Software Hosted Buyer Software
      • Event Sponsorships Event Sponsorships
      • Event Sponsorships Floor Plan Builder
      • Facial Recognition Facial Recognition
      • Event Sponsorships Event Builder
      • Event Content Management Event Content Management
      • Event Reporting & Analytics Event Reporting & Analytics
      • AI-driven Event Content AI-driven Event Content
      Engagement & Experience
      • Attendee Attendee Experience
      • Event Networking Event Networking Tools
      • Attendee Event Gamification
      • Virtual-Exhibit-Hall Virtual Exhibit Hall
      • Virtual Environment Virtual Environment
      • Smart Matchmaking Smart Matchmaking
      Event Platform
      • In Person Event Platform In Person Event Platform
      • Virtual Event Platform Virtual Event Platform
      • Hybrid Events PlatformHybrid Events Platform
      • Attendee Webinars & Sessions
      Platform Essentials
      • IntegrationsIntegrations
      • Customer SupportCustomer Support
      • Accessibility FeaturesAccessibility
      • Accessibility FeaturesSecurity & Compliance
      • API DocumentationAPI Documentation
      See All Platform Features
    • Solutions
      In-Person Events
      • Virtual Benefits Fair Conference
      • Virtual Trade Show Trade Show
      • Virtual Benefits Fair Job Fair
      • Virtual Benefits Fair Career Fair
      • Virtual Benefits Fair Benefits Fair
      • corporate event Corporate Events
      • Internal Events Internal events
      • sales kickoff Sales Kickoffs
      • fundraising Fundraisers
      • festival Festivals
      Virtual/Hybrid Events
      • Virtual Conference Virtual Conference
      • Virtual Trade Show Virtual Trade Show
      • Virtual Job Fair (Multi-employer) Virtual Job Fair
      • Virtual Career Fair (Single employer) Virtual Career Fair
      • Virtual Benefits Fair Virtual Benefits Fair
      • Virtual Exhibition Fair Virtual Exhibition Fair
      • Virtual Product Launch Diversity Hiring Fair
      • Virtual Onboarding Fair Virtual Onboarding Fair
      • Virtual Education Fair Virtual Education Fair
      • Virtual Education Fair Virtual University Job Fair
      Industry
      • Non-Profit Non-Profit Associations
      • Event Agencies Event Agencies & PCOs
      • Education Education
      • Information TechnologyInformation Technologies
      • Healthcare Healthcare
      • Pharma Pharma
      • Pharma Financial Services
      • RetailRetail
      Event Format
      • Virtual Events In Person Event Platform
      • Virtual Event Platform Virtual Event Platform
      • Hybrid Events Platform Hybrid Events Platform
      • Virtual Events Webinars & Sessions
      • field-marketing Field Marketing
      See All Solutions
    • Customers
    • Why vFairs
    • Resources
      • Resources
        • Blog Blog Best tips, how-tos and insights
        • Guides Guides Our ultimate guides and playbooks
        • Product Updates Product Updates New feature announcements
        • Video Demo Library Video Demo Library vFairs Platform and Feature Demos
        • webinars Webinar Series Witness vFairs event technology in action
        • ebook Free Resources for Event Success Discover planners and research to elevate your events
        • See All Resources
        • Case Studies Case Studies vFairs customer success stories
        • EpicEvents Podcast EpicEvents Podcast EpicEvents Podcast by vFairs
        • AI Tools AI Tools
          New
          Smart tools to speed up marketing
        • Newsletter Join the Newsletter Subscribe to the vFairs Newsletter
        • Glossary Event Glossary Go to guide for event terminologies
        • News & Press News & Press News stories and press releases
        • Come Meet Us Come Meet Us Catch us at our upcoming shows.
        Featured Resources
        • Case Study
          Case Study Airbus’ Journey from Fragmented Tools to Seamless Events with vFairs Read Case Study
        • Video Demo
          Video Demo Facial Recognition Watch Video
        • Blogs
          Press Release vFairs Named a Leader in the 2026 Gartner® Magic Quadrant™ for Event Marketing & Management Platforms for the Second Consecutive Year Read Press Release
        • Product Updates
          Product Updates vFairs Hosted Buyer Software: Built for Organizers, Exhibitors & Buyers Read Report
    • Pricing
    • Most Searched:
      Badge Printing
      In-person Trade Show
      Event Lead Capture
      Virtual Job Fair
      Mobile Event App
      Event Registration
      Virtual Events
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    Nick Borelli

    Nick Borelli

    Director of Marketing at Zenus

    Nick Borelli is an expert in experience design and event tech and has helped numerous event professionals design innovative and intentionally crafted experiences. He has been recognized as a MeetingsNet Changemaker, International Volunteer of the Year, and an award-winning marketer.

    A Data-Driven Approach to Your Next Successful Event Strategy

    • Jan 09 2024
    • 8 min read
    GetApp
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    G2 Users loves vFairs
    Get a Personalized Demo

    Core Products

    • Event Registration Software
    • Event Ticketing Software
    • Mobile Event App
    • Onsite Event Badge Printing
    • Onsite Event Check-In
    • Virtual Events Platform
    • Webinar Management Platform
    • Lead Capture App
    • Abstract Management Software

    Features

    • Event Planning Tools
    • Event Marketing Tools
    • Attendee Experience
    • Exhibitor & Sponsor Management
    • Hosted Buyer Software
    • Speaker & Abstract Management
    • Floor Plan Builder & Seat Planner
    • Facial Recognition Check-Ins
    • Event Content Management
    • Event Reporting & Analytics
    • AI Tools
    • Integrations
    Solutions

    In-Person Solutions

    • Conference
    • Trade Shows
    • Job Fairs (Multi-employer)
    • Career Fairs (Single-employer)
    • Field Marketing
    • Sales Kickoffs
    • Corporate Events
    • Internal Events
    • Fundraisers
    • Festivals

    Virtual Solutions

    • Virtual Conference Platform
    • Virtual Trade Show Platform
    • Virtual Job Fairs (Multi-employer)
    • Virtual Career Fairs (Single-employer)
    • Virtual Education Fairs
    • Virtual Benefits Fairs
    • Virtual Onboarding Fairs

    Industries

    • Nonprofit Associations
    • Event Agencies & POCs
    • Higher Education
    • Information Technology
    • Healthcare
    • Pharmaceuticals
    • Financial Services
    • Retail

    Resources

    • Video Demo Library
    • Customer Stories
    • Product Tour
    • Product Updates
    • Blog
    • Guides
    • EpicEvents Podcast
    • AI-powered Tools

    Company

    • Why vFairs
    • vFairs Pricing
    • Request a Demo
    • Contact Us
    • Our Customer Support
    • Meet vFairs at events
    • Submit an RFP
    • Customer Referral Program
    • vFairs Affiliate Program
    • A/V Production Partners
    • Careers
    • Sales: [email protected]
    • Marketing: [email protected]
    • RFPs: [email protected]
    • Partners: [email protected]
    Compliance
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    Copyright © 2026 vFairs
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