Ruud Janssen

Ruud Janssen, CMM, DES, CED, is a Switzerland-based event innovator and co-founder of the Event Design Collective. He helps NGOs, membership organizations, and corporations design impactful events, serving as a trusted advisor to clients including the International Olympic Committee, United Nations, Google, and Heineken. Ruud co-created the #EventCanvas and actively contributes to industry associations like PCMA and MPI, where he has served on the International Board of Directors.

How to Plan a Sales Kickoff That Impacts Pipeline (Not Just Morale)

Feb 24 2026
20 min read

Speaker Management Made Easy: How to Reduce No-Shows and Improve Engagement

May 25 2025
9 min read

The Science of Crafting a Successful Event Design

Jan 22 2025
6 min read

Virtual Conference Best Practices: How to Engage and Retain Your Audience

May 13 2020
10 min read