Best Practices for Lead Generation During the COVID-19 Pandemic

In unprecedented times like this, where the coronavirus has contaminated human lives as well as the entire global economic state, an existing unfortunate fact is that there are no definitive predictions as to the duration of this pandemic. A large number of businesses continue to struggle in terms of meeting lead generation targets due to the suspension of traditional, in-person activities.

While all this prevails, however, here is a list of recommendations to help your organization adapt to the startling transformation and improve demand in just a few days.

Retarget your audience

It’s time to revisit your marketing segments. Keeping in mind the change in your audience’s needs, pain points, and the new work-from-home dynamics, you ought to offer a relevant solution for your newly established intent data, in order to maximize lead generation.

Replicate In-Office Activities

It is important to realize that, not only is your target audience transforming, but so are the internal dynamics of your organization. Therefore, adapting to remote operations is essential by developing solid processes that act as alternatives to your traditional office settings. Form bridges, make objectives more transparent than ever, and keep strict guidelines for everyone to follow from their respective settings. Moreover, increase communication amongst team members by conducting regular video meetings to steer the operations and obtain results effectively.

Learn more on how you can make work from home arrangements a success.

Reallocate Budgets for Digital Experiences

Considering your customers as well as prospects are working from home, this strengthens the fact that they are more likely to be spending immense time in front of their screens. So, in order to improve your response rate, you will be required to reshape your strategies into allocating most of your budget on digital frontiers and utilizing virtual substitutes to generate demand.

In doing so, several market leaders have chosen to explore and adapt to the following digital experiences to engage with their audiences, while abiding by all health measures, and yet not being restricted by the global crisis. Following are the most popular practices:

1. Generation of Rich Digital Content

As stated previously, revising your target customers’ profiles is essential in terms of providing them with information and solutions that they are looking for. Since staying at home is the new normal, prospects will be willing to engage with you if only, you were present in their homes, via their screens, offering improved alternatives to adjust to their prevailing needs.

2. Host Virtual Events

The world of virtual events is even larger than it seems. So, instead of crying over spilled milk, replace postponed or cancelled events with virtual events and make all your programs available digitally. To make a smooth transition today, click on the step-by-step guide to move your event online.

In addition, good news is, regardless of the industry you belong to, or the size of your business, attracting, engaging and converting global prospects is simpler and more fruitful with virtual events. Following is a list of popular virtual solutions that you can benefit from while sitting at home:

• Virtual Conferences & Summits
• Virtual Trade Shows & Expos
• Virtual Career Fairs for Organizations
• Virtual Job Fairs for Universities
• Virtual Benefits Fairs
• Virtual Motor Shows

To learn about more virtual events, visit us at vFairs.

3. Deliver Webinars

Webinars have proven to be one of the best practices used to address masses and educate them about your product/service in a single go. Engaging your audience with an interactive Q&A session at the end of each webinar can allow you to understand certain loopholes, and solve existing problems for a collective impact.

Learn more about how Webinars Can Amp Up Marketing in 2020.

4. Increase Video Calls for Sales

While social distancing hinders a number of one-to-one as well as one-to-many physical meetings between sales teams and their customers, the same results can be achieved via video calls.

Schedule meetings using effective online tools such as Skype and Zoom to bring more business and continue to build similar relationships ‘remotely’.

5. Set up an Online Marketplace

Once you have aced the lead generation game, it is now time to convert them to sales while your leads are warm. Building an eCommerce platform allows you to exhibit products and services to prospects inside their homes, accelerating purchase decisions and improving your conversion rates.

Learn more about adding an online store to your virtual event by clicking here.

Conclusion

With more panic than reasoning, a lot of entities across the globe have been unable to sustain themselves and adapt to the changing environment. While on the other hand, it has become increasingly necessary to revise strategies and reallocate resources so as to direct efforts towards valuable alternatives and use online tools to maintain and multiply lead generation.

ABOUT VFAIRS:

At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience.