How To Work Hybrid Events Into Your Marketing Plan

A lot of people also have difficulty in justifying the cost of holding an event – especially physical events. However, if done right, an event can prove to be an excellent marketing plan, branding, and sales strategy all molded into one.

Hybrid events offer a sort of middle ground between virtual and hybrid events. They increase reach while at the same time remaining lower cost. Not only can you overcome the fear of going fully virtual but you also overcome a lot of financial and spatial limitations pertaining to physical events.

How Do Hybrid Events Work?

Hybrid events combine in-person and virtual experiences using hybrid tools to bring the same physical experience onto a digital platform. vFair’s virtual events platform can integrate easily with a physical event, and it provides a seamless experience.

We work with your on-site event manager and audio/video team to sync the virtual and physical presentation. You can broadcast the same presentation on your own virtual platform. You can also host Q&As with both audiences, and bring in remote speakers via the internet to speak to the physical audience.

We have recently seen a few examples of this over the past year. When done right, hybrid events can be better than the physical thing.

product mockup of a hybrid event presesntation

What Are The Benefits Of Going Hybrid?

While hybrid events are great for achieving your goals, it all depends on your intentions and the type of audience you are trying to pull in. Let’s take a quick look at some benefits that come with hybrid events.

Target Audience

It depends on what your product/service is, and who you want to sell it to. If you want a large global audience and want to inform the world of your presence, a high-quality virtual event is the right way to go.

On the other hand, if you want to reach a smaller, more focused audience, then an intimate local experience might be the right choice. vFairs also allows you to offer exclusive access to people joining online. So, even if a hybrid event has a more targeted audience, they could still join through the virtual event platform.

With all of that said, if you want to tell the world about your product/service, while also catering to the local visitors, that’s where hybrid events become a beneficial item on your marketing plan.

sample of a vfairs virtual auditorium to include in hybrid events

Does Socializing Matter?

Working virtual engagement features into your hybrid event is a highly beneficial strategy to help your marketing plan along. Why? Because every action your attendees take is recorded and can be analyzed through the platform backend. You want your audience to socialize and communicate with each other and the presenters. This can be done in the form of live chat, Q&A sessions, discussion panels, voting polls, etc.

You can do all of this online, as well as, in person. However, hybrid events might be the best for socializing.

Your local visitors might be of a small number (due to government’s Covid-19 policies), but can include more people virtually. This allows you to craft an exclusive experience for the physical attendees while also increasing your reach through remote access.

By inviting influencers, experts in the field, and crafting a tailored experience for the audience (both physical and remote) you increase engagement and, thus, conversion.

mockup of a live poll hosted on a vfairs virtual webinar

ROI Benefits

Hybrid events allow you to cut down on costs of a full-fledged physical event. When a hybrid event is done right, you’ll generate a higher return on investment than with a physical event.

So, these events allow you to reach a wider audience, help manage costs, and offer a better return on your investment. What more does one want?

How To Fit Hybrid Events Into Your Marketing Plan

First off, you’ll have to decide when you are going to host the event and how you are going to execute it. Then, you’ll have to decide on the budget and mark the event on your yearly calendar. Once the planning phase is through we’ll get to the execution. You’ve set the dates, and now it’s time to get the word out.

Here are a few tips and tricks on doing that.

Set Your Goals: A marketing event means that you want to showcase a product/service. You want to attract investors, sponsors, and of course, customers. Events help quite a lot in terms of sales and getting the word out. You need to plan all of these things and how you are going to do so. Discuss with your team about what kind of hybrid event goals will help your overall marketing plan.

Promote With Your Strengths: If you have a following on social media, blogs, or even with a local audience, use that to your advantage. Look into email marketing, social content, PR, and other things to see which works best for you and your audience. Highlight your past achievements in social media posts, and use those to push your next event.

Create A Cross-Platform Experience: You want to take the virtual and physical events and make them synchronize with each other. You can do so by creating an event page on social media for both your audiences. This allows them to talk about the event in one place. Think of a hashtag that’s going to work for this and use it to your advantage. Essentially, you want to bridge the gap between all social channels.

You can also collect user-generated content and share on a social wall through the integration. This will not only increase engagement but also increase brand awareness.


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How To Work Hybrid Events Into Your Marketing Plan

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