A virtual event is an event that takes place digitally. It makes use of features such as webinars, video calling, and online gaming. It aims to deliver a holistic event experience without requiring attendees to leave their rooms.
This article lists down the most common virtual events that have been providing customers and their audiences with enormous value in these times. So, let’s go over a few of these.
10 Types of Virtual Events That Works for Most Companies in 2022
1. Virtual Conferences & Summits
The demand for virtual conferences has skyrocketed due to their stellar outcomes. With powerful online tools for engagement, organizers have been able to reach a wider audience and invite keynote speakers from across the globe. This helps save costs and fulfill their objectives more effectively than a physical conference.
2. Online Trade Shows & Exhibitions
We all agree that the basic goal of any business is to enhance profit by maximizing leads. But were we really maximizing them if we weren’t reaching a global audience? The best part is that it’s never too late to get it right. Hosting a virtual trade show & expo can enable organizers to engage prospects across the globe. Then, they can use live chat tools, educate them about their offerings using live webinars, and convert warm leads with an in-event e-store.
3. Virtual Wedding Expo
Putting a wedding together can be a nightmare. From booking halls to finalizing caterers, there’s always a lot of searching websites and running after vendors involved. Wedding expos make it easier to avoid this chaos by offering all vendors under one roof for attendees to take their pick of the litter. This one-stop solution for weddings is going online to help make wedding planning even more convenient.
A virtual wedding expo lets attendees search for caterers, musicians, event planners, designers, photographers, and so on. The best part is, you can do it all with a simple click.
4. Online Music Concerts
Online music concerts will stick around in 2022. They’ve allowed global fans to experience their favorite international artists live, something only countries like the US, Canada, and the UK could experience previously. Several popular artists also virtually get together to perform for their audiences. They also hold these virtual concerts for good causes and solidarity. Initiatives such as One World: Together at Home have furthered their support with the help of virtual events.
5. Virtual Career Fairs & Job Fairs
Top organizations around the world find their best employees by increasing their reach and virtually meeting their future employees.
Instead of canceling career fairs, taking them online can improve the quality of applicants. Thus, various 1:1 audio/video chat tools, job boards, and effective video assessment tools are quite useful. Not just that, but a virtual career fair allows employers to promote their brand to a global audience.
6. Virtual Onboarding Fairs
Business owners generally agree that success rests heavily on new hires. So, companies need to set up powerful onboarding programs to ensure new hires fit in well. A Virtual Onboarding Fair can enable businesses to boost productivity for distributed hires. Plus, they can train them via rich interactive tools such as webinars and chats. The cherry on top – they can also measure the performance and make changes at any time.
7. Virtual University Fairs
Universities often set up a number of fairs to help their students get the information and opportunities to achieve their goals. For this purpose, leading universities base their programs around encouraging top prospects from across the globe.
In order to engage with this audience, the first step is to be visible and accessible. Resultantly, Virtual University fairs can be accessed through any smart device from any corner of the world. With this diversity, here’s how different types of virtual events help students & alumni engage with universities as well as top employers.
- Virtual Open Day– allows prospective students to learn about your university, interact with faculty and fill lead capture forms. Virtual open days help you attract & engage 3 to 5 times more students as compared to a physical event.
- Virtual University Fair– helps universities showcase their infrastructure, culture, and programs to a diverse prospective student base. In addition, a virtual education fair helps educate the student masses about higher study options through one comprehensive event.
- Virtual Student/Alumni Networking Fair– connects students with successful university alumni. These events also boost engagement with rich interactive tools such as webinars, discussion forums, and chat tools.
- Virtual Job Fair– helps students/alumni network with leading employers and find sustainable careers. This is done via an accessible, online platform, rich in interactive tools.
8. Virtual Malls
We’ve also seen an entirely new concept emerge this year: virtual malls. Essentially, people buy a virtual space, convert it into a mall with 3D visuals and ad spaces, and rent out booths to vendors on a month-by-month basis. Potential buyers can access the mall 24/7 and 365 days a year, and make purchases from their favorite vendors. These malls have online shopping carts to facilitate purchases.
9. Virtual Benefits Fairs
Hosting a virtual benefits fair can help employees learn about employee benefits through an easy and interactive online event. It removes the hassle and long hours that HR has to spend on each employee. More than that, it provides a better way for employees to access appropriate plans.