The Challenges
Aviation Job Search wished to create a mutually beneficial environment where employers could engage and interact with job seekers in the Aviation and Aerospace industry in real time, from absolutely any corner of the world.
For this purpose, Aviation Job Search aimed to overcome the following challenges associated with physical job fairs:
- Bringing together a geographically dispersed network of aviation and aerospace specialists in one space
- Finding an alternative to the high costs associated with allocating resources, creating marketing collateral, and managing vendors
- Making similar information available for multiple candidates at the same time, without making the process redundant
- Eliminating travel cost and time constraints for job seekers, employers and key speakers
- Making content and resources available for accessing at a later time
- Reducing the carbon footprint and hosting an environmentally friendly event
- Ensuring effective engagement between job seekers and employers
The Solution
Event Gallery
The Aviation Job Board hosted an Online Aviation & Aerospace Job Fair on the 12th of February 2020. The vFairs team devised a strategy to align a virtual job fair solution with Aviation Job Search’s mission of promoting the industry and everyone associated with it.
Based on the following features, the host was successfully able to overcome their challenges with the help of a virtual fair.
Registrations
The landing page of the event consisted of all the information regarding what the online event was offering, as well as the list of exhibiting bodies. This was a necessary way to educate visitors with all the knowledge they required about the event, prior to entering it. Moreover, also compelling them to register and benefit from all there is to be offered.
24/7 Help Desk
Just as a shopping mall where there are tons of shops (employers) and an even greater number of shoppers (job seekers), an information center, or a help desk, was created to assist visitors at the event and to be available for 24/7 query resolution.
Downloadable Content
Candidates were offered downloadable documents, videos and presentations by different employers at their respective booths. Removing unnecessary carbon footprint and high costs of printing, this content could be added to their swag bags or emailed to them to read, research, and share at a later time.
Branded Employer Booths
The objective of the event was for the employers to promote their organization, exhibit their culture and showcase their vacancies in a stress-free and visually stimulating environment.
Employers were able to engage with candidates using text, audio and video chat to ensure the quality of talent they were looking for. On the other hand, job seekers were able to resolve queries immediately and schedule a time to speak with a relevant employer.
Educating the Masses Using Live Webinars
Reality-based auditoriums were designed to assemble a large audience in one space for scheduled webinars. Not only were these accessible on any device, across the world, but these webinars were also open to a Q&A session at the end, to make the sessions interactive.
Powerful Recruitment Tools to Enhance Hiring
With the help of a Job Board, the exhibitors were able to filter relevant jobs and suitable candidates. In addition, candidates were provided with a detailed job seeker help guide to assist them in their lookout for appropriate jobs.
The Results
The Aviation & Aerospace Online Job Fair hosted by Aviation Job Search was a successful alternative to traditional physical job fairs. The virtual event allowed employers to engage and interact with job seekers from all over the world in a cost-effective and efficient manner. The event featured branded employer booths, live webinars, a 24/7 help desk, and downloadable content. The high levels of engagement, positive feedback from both job seekers and recruiters, and real-time reporting dashboard made the event a fruitful one.
