B2B marketing strategies are drastically evolving with innovative solutions that yield quicker and more effective results. Whether you’re struggling with an upcoming campaign or want to optimize your current campaign, it’s important to develop a robust B2B strategy that is in line with the latest trends to ensure you don’t fall behind and lose out on a valuable segment of customers. With a number of tools available in the market, distinguishing the best options for your B2B strategy can often be difficult. But worry no more and follow this step by step guide to creating an exceptional B2B marketing strategy!
Step-1: Set Goals and Target Milestones
Give your marketing plan a purpose and set goals for each member in your team. As the plan progresses, it is also necessary to mark significant milestones in order to navigate the strategy in the right direction. Short-term targets make processes easier to understand and evaluate, while also leading you to your pre-determined final goal.
Step-2: Create An Impressive Brand Persona
“Your brand is what most people say about you when you’re not in the room” – Jeff Bezoz, Amazon While most businesses do not invest enough in Personal Branding, it most definitely plays a significant role in setting your business apart from competitors. Building your brand personality determines your market reputation and the way your current and potential customers perceive your brand. A well branded business, paired with the value that you provide to your audience, powers customer advocacy, ensuring a multiplied customer based, with lesser marketing efforts in the long run. How do we do this? Well, it’s simple. As a customer, what do you do before purchasing any product or service? You visit the brand’s social platforms and you read online reviews in order to build an opinion and then make a decision. Therefore, as a business, you will need to create a strong presence on social media, preferably build a website for your business, and generate content that represents your brand’s personality. In order to generate more qualified leads, you may also use outbound strategies such as emails and/or SMS.
Step-3: Build Customer Personas
Before you plan your marketing efforts, you should thoroughly study your target customer. Your product might be serving a certain pain point, but whose pain point is it? Know your customer’s age group, professional status, interests and all the aspects that tell you what your customer wants and help you shape your message in order to provide them with a solution.
Step-4: Humanize Your Brand – Build a Community
People want to talk to people, not robots. Engaging with your online community is a great tactic for B2B marketing, letting you build a strong customer loyalty while targeting new leads in the right places at the same time. Engage and interact with page visitors and identify online communities that consist of discussions based on topics relevant to your product/service. This will help in educating your audience, answering questions, getting insights, and receiving feedback from customers. This is the segment that is most likely to turn into a lead if you continue to target and nurture them.
Step-5: Optimized Mobile Marketing
Since time is short and people are constantly looking for portable means of staying connected, users accessing the internet through smartphones are ever-increasing. In order to ensure the best user experience for your visitors, you need to make sure your website is fully optimized to retain your customers. You might also be interested to read more: Learn how organizations are generating more qualified leads by hosting stellar online events
So don’t simply assume that your website is mobile optimized. Instead, take the time out to determine and ensure that your layout is absolutely the way you intend it to be.
Step-6: Take Advantage of Influencer Marketing
Influencer Marketing can be highly beneficial to your business, often with great success when using the right influencer to target your demographic. Influencer marketing tools such as Traackr or infleunce.co can determine the most relevant influencer for your product/service – in fact, micro-influencers that have a smaller reach, usually have a more targeted audience and are more beneficial in terms of the number of qualified leads your business lands.
Step-7: Videos, Videos, and Videos
2020 will be all about videos. Customers prefer information that is engaging as well as easier to retain. Check out how vFairs explains their virtual events to the audience. Pin point the problem, offer a solution, and add a direct call-to-action to ensure lead generation.
Although it sounds daunting at first, building a B2B strategy is rooted in the principles of customer focus, much like all other forms of marketing strategies. It’s crucial to know your customers, build buyer personas and solve critical problems through your product or service to add value to the lives of those you are pitching it to. Keeping agile to the evolving marketing landscape will also be monumental to preparing a winning strategy but above all, you must know what your customers want and preparation techniques that will highlight your product to them as a solution in the best way.
At vFairs.com, we strive to build a top-class online event platform that will help event organizers make memorable connections with their target audience. We’re obsessed with taking out the hassle normally associated with physical events and leaving organizers and exhibitors to focus on what’s most important: engagement with the audience. Get in touch with an expert to learn more about vFairs here.