Highlights The three-day virtual customer conference, NEXUS21, hosted by NetNumber, was a massive success. It was a gathering point for NetNumber customers, its solutions, and the industry direction. The conference offered a platform for networking among professionals and learning about NetNumber’s innovative solutions. 320% Increase in Event Registrations 4x Rise in the Number of Customer Accounts Registered 100% Participation in the Innovation Hall 90% Attendees Returned for Key Content Days The platform was a great way to share valuable content and networking opportunities despite the pandemic. Participant at the NEXUS21 Event The Challenges The major challenge for NetNumber was the global pandemic that prevented them from holding their usual in-person NEXUS customer event. They could not host one in 2020, and when they realized that the circumstances wouldn’t change in 2021, they had to shift towards a virtual format.NetNumber had previously hosted webinars, but they understood that for NEXUS, they needed something more comprehensive and engaging. Challenges included: Finding an appropriate platform that could handle a full-scale virtual event Redesigning and planning their content for the virtual format, keeping in mind the reduced attention span of online attendees Ensuring that the event was engaging and interactive, rather than just a series of webinars Incorporating customer content into the event, not just their own Providing opportunities for networking and interaction, which are key elements of an in-person event The Solution vFairs provided several solutions to help NetNumber overcome these challenges: Engaging Virtual EnvironmentWith vFairs, NetNumber was able to set up a life-like 3D lobby that resembled a hotel, offering a unique and engaging experience for attendees. Tailored Content Delivery NetNumber used the platform to deliver content according to the regions people were in, thus tailoring the experience for specific audiences. Interactive featuresvFairs allowed NetNumber to use interactive avatars of the sales team, providing attendees with an option to book an appointment or chat instantly. Flexible SchedulingWith vFairs, content was available on-demand, ensuring no one missed out due to time constraints. Networking OpportunitiesvFairs facilitated easy communication between attendees and NetNumber representatives through AI matchmaking and chat rooms aligned with each technology area. Event Gallery The Results The NEXUS21 virtual customer conference was a resounding success. With the help of vFairs, NetNumber saw an unprecedented increase in registrations, a 320% rise when compared to prior in-person events. They managed to double the number of countries represented in their registration count and observed over 90% of attendees returning for key content days. The positive feedback received from customers further underscored the success of the event and the effectiveness of the vFairs platform. Share This Article: Amna Bajwa Amna is a content marketer at vFairs, where she writes about event technology for B2B audiences. She brings over five years of content writing and copywriting experience across B2B SaaS. When she isn't working, she enjoys reading books, crocheting, and baking.
