Virtual Event Marketing Strategies for Every Event Stage

Virtual events have come a long way from being a pandemic-era backup plan. Today, they’re a core part of how businesses connect with their audiences.

According to Grand View Research, the global virtual events market is on track to grow from $98 billion in 2024 to $297 billion by 2030. But with that growth comes a crowded, competitive space where standing out is harder than ever.

That’s where virtual event marketing comes in. Getting people to show up doesn’t happen by accident. It takes a deliberate strategy that builds awareness, drives registrations, and keeps attendees engaged long after the event ends.

If you’re putting together a virtual event and wondering how to promote it for maximum visibility, you’ve come to the right place. This blog covers everything from your website and email to social media and collaborative marketing, with practical tips to help you broaden your reach at every stage.

What is Virtual Event Marketing?

Virtual event marketing is the process of promoting an online event to attract, engage, and convert your target audience into attendees. It covers everything from building your event landing page and sending promotional emails to running paid ads and nurturing leads after the event wraps up.

Unlike traditional event marketing, it means competing for attention in an already crowded digital space, making a clear, well-timed, and targeted strategy essential.

The Importance of Virtual Event Marketing

Virtual event marketing offers various advantages that surpass traditional methods. Here’s why you should prioritize it:

Wider Reach

You can expand your reach with a well-rounded virtual event marketing strategy, increasing brand exposure. This will open up new markets and opportunities for you to engage with potential clients on a larger scale.

Long-Term Impact

Once you develop an effective virtual event marketing strategy, it becomes a valuable asset you can rinse and repeat. Virtual events offer a lasting advantage over physical events, as they can be recorded and repurposed for ongoing use.

Cost Effectiveness

Marketing an event virtually can significantly reduce expenses like printing marketing collateral or billboard leases. This cost-effective solution allows you to maximize your marketing budgets and drive measurable results. 

Accurate Data Collection

Accurate data collection with tools like Google Analytics helps event marketers target specific demographics, behaviors, and interests through social media posts, dedicated event pages, and event listing sites. Press releases and media mentions add credibility and further broaden reach.

Combining these tools with insights from data analysis offers a balanced, strategic approach to maximize engagement and budget. 

Factors to Consider When Marketing a Virtual Event

Here are four important factors you should consider before creating an online event marketing strategy: 

Your Event Goals

Set the primary goal of your virtual event by outlining what you expect to gain from it.  It could be anything from converting the attendees into customers or increasing your brand visibility on social media. 

With a clear goal, you can develop creative virtual event marketing ideas that lead your audience to that end.

Target Audience

A significant marker of a well-thought-out virtual event marketing plan is that it addresses its audience’s needs and pain points. Before developing a virtual event marketing strategy, you must know and understand your target audience.

Event marketers can learn about their audience by defining an attendee persona profile and analyzing past event data. They can start by identifying the specific demographics, interests, and job roles that align with their event’s goals. This will help them tailor their approach based on industry, company type, and ideal attendee characteristics. 

Reviewing previous event data, such as, attendee engagement levels, feedback, and participation rates provides deeper insights into their target demographic’s preferences and behaviors. 

Moreover, conversations with internal teams, like sales and leadership, offer valuable perspectives on who would benefit from attending. This helps marketers refine their strategy and come up with relevant marketing messages that appeal to their audience.

Budget

Determine how much money you should allocate to the virtual event. Small events, such as webinars, can cost anywhere from $2,500 to $10,000. On the other hand, large-scale events with more than 1000 guests, including tradeshows and large conferences, can cost up to $150,000. 

The cost mainly includes

• Virtual event platforms, live streaming, and hosting services
• Media services and content production
• Studio and technical support
• Guest speaker fees and honorariums
• Marketing, advertising, and sponsorship opportunities
• Branded merchandise and gift bags

Your event budget should be at the top of your priority list while curating a virtual event marketing strategy, as it largely depends on it. 

Tip: Use an event budget planner to calculate, track, and manage expenses throughout the event journey.  

Timing

Knowing when to start promoting is just as important as knowing how. Start too early, and you risk losing momentum; start too late, and you won’t generate enough awareness to drive registrations.

As a general rule, start promoting your virtual event 4– to 6 weeks before it goes live. For larger conferences targeting a niche audience, give yourself more runway. For a simple webinar, a couple of weeks may be enough.  

That said, the right timeline depends on a few factors. For large-scale conferences or events targeting a niche audience that takes time to nurture, you may need to start several months in advance. For a smaller webinar with a broader audience, two to three weeks of promotion may be sufficient. The complexity of your event, the size of your target audience, and the marketing channels you plan to use should all inform how early you kick off your promotional efforts.

Marketing Strategies for Each Stage of the Virtual Event

You should divide your virtual event marketing strategy into three phases to maximize visibility: before, during, and after the event. Here’s how to promote a virtual event at each stage: 

Pre-Event Marketing Strategies

The following are the strategies for effective pre-event marketing: 

1. Design an Eye-catching Event Page

An event landing page is the first point of contact between your event and potential attendees. A well-crafted event page piques your audience’s interest. When excited, they are more likely to talk to others and persuade them to register for the event. 

You can build an impressive event landing page using vFairs’ stunning free templates collection, for example: 

Whether your goal is to set standard expectations, promote a fun activity, or highlight a standout speaker, a compelling landing page can help you achieve it. 

But how do you create a landing page that draws your target audience in? 

Here are some key elements that make for a captivating event landing page: 

Branded Design Elements

Infusing your brand voice and personality into your event landing page is essential. Choose design elements that align with your business’s day-to-day marketing efforts. This will build trust among your audience and increase brand awareness. 

Interesting Headlines and Sub-headlines

Good copy is a powerful tool for spicing up your landing page. It attracts ideal customers, engages them, and drives them to conversion. Start with a compelling headline that pulls the readers in with a promise. The main headline should convey what your event is about, while sub-headlines should offer insight into the value proposition.

Use powerful storytelling and raving reviews from previous event attendees to establish trust with your audience. Now, share what’s in store for the attendees, giving them more reasons to attend. Use the right messaging to garner excitement about the event’s activities or incentives.

You can use a long-form landing page if it makes sense for your event. However, avoid bloating to ensure it is user-friendly. Use simple language and be concise and clear. Test your landing page and tweak it for the desired outcomes.

Here are some examples of  headline and sub-headlines written for Web Summit to inspire you: 

Attention-grabbing call-to-action Buttons and Registration forms

Event promotion CTAs are intended to get people to buy a ticket right then and there or are simply designed to capture those interested. 

When a potential attendee visits your event landing page, the last thing you want is for them to be confused about what to do next. A crystal clear CTA followed by a registration form can solve this problem. It conveys you’re glad they’re here and want them to sign up now. 

Design a CTA button that pops. You can achieve that by choosing a color contrasting the background or a button shape that stands out. You can also add a visual effect to draw attention. Keep the label clear and concise, and make sure the button is large enough. 

Create simple registration forms with fewer fields to fill out. The less information the registrants have to enter, the higher the chance they’ll complete the form.

Here are a few examples of the CTAs that encourage virtual event registration:

• Mark your calendars!
• Don’t forget to reserve your spot!
• Join us for this unforgettable experience!
• Join our exclusive list!
• Become a VIP member now!
• Reserve your spot now!
• Don’t wait – register now!

Event Details, Agenda, and Schedule

There is no reason to bury the lede! You need to sell what will happen during your upcoming event and why it’s worth attending. Share dates, times, speakers attending, and bullet points about what attendees can expect. 

If it’s a paid event, be transparent about pricing and share how people can buy the tickets.

Audiences appreciate it when you make it easier for them to decide. Laying out event information beforehand does precisely that. It also increases your chances of attracting more attendees to the event.

Speaker Details

Let people know who will be speaking at your event. A great way to pre-introduce your event speakers is to share their images and LinkedIn profile pages on your event landing page. It’s also a fantastic approach to adding a human element to your virtual conference branding – which is always good!

2. SEO Optimization

The idea behind using SEO to promote events is simple: people make a quick Google search for information on anything—this includes the event you’re planning. Optimizing your virtual event website drives potential attendees; some may register and buy tickets for your event.

Here’s how to optimize your virtual event website to increase visibility, attract targeted traffic, and increase registration rates. 

• Understand search intent by identifying your target audience and creating buyer personas. 
• Research the keywords, identify the keyword gap and see what phrases your audience uses to search for content like yours and add them to your content. 
• Create optimized landing pages, optimize page titles and meta descriptions, and utilize schema markup.
• Optimize your virtual event content for SEO with custom subdomains. You can save time creating content with vFairs AI assistant and optimize it for SEO.
• Test and tweak your SEO strategy based on user engagement and conversion data. 

3. Email Marketing

Email marketing is a cost-effective virtual event strategy for connecting your event to a vast virtual audience. A well-planned event email marketing strategy does more than draw the virtual crowd; it nurtures relationships far beyond the final curtain call and includes newsletter invitations, confirmations, reminders, and more. 

In a podcast with Mohamad Younas, CEO of vFairs, Rachel Stephan, founder of Snöball, shares insights on successful event marketing. She emphasizes the need for creativity and value in email strategies. According to Rachel Stephan, your email marketing strategy will only work if you approach it with creativity and lead with value. She shares an example:

"In your email communication, instead of sending, 'We have so many speakers,' and all that—no, but lead with content. Have that speaker maybe share some tips in advance about what they're going to be presenting. And then, here you want to learn more, make sure to show up."

Rachel Stephan

Founder, Snöball event marketing platform

Email marketing allows you to tailor messages to each recipient, speaking directly to their interests, all while communicating essential event details, updates, and reminders. To do that, you must segment your audience so that the message reaches the right people. This boosts relevance and increases conversion rates.  

You must also track and measure the success of your event email marketing strategy to refine it for promoting virtual events in the future.  

Here are just a few ideas where you could use it:

4. Pre-Event Social Media Marketing

You must spread the news far and wide in the weeks and days before your event. Effective event promotion can put your event on all potential attendees’ radars, driving registrations, ticket purchases, donations, and peer-to-peer fundraising sign-ups.

To develop an effective social media strategy, you need to identify the channels you want to focus on, your desired outcomes, and the content you must create to achieve those outcomes. 

Prioritize Your Social Media Channels

Each dominant social media platform—Twitter, LinkedIn, Facebook, Instagram, and TikTok—requires slightly different strategic approaches. 

X has a 280-character limit. Therefore, your message should be concise and impactful. A professional tone is the key to ace LinkedIn marketing. Visual content is king when it comes to Instagram. TikTok welcomes raw, unpolished, and genuine content. Facebook groups foster niche communities.

You can focus on all five platforms to develop a well-rounded social media marketing plan to promote your upcoming event. However, you must prioritize the ones your target audience uses the most. You can also implement virtual experiential marketing to create engaging and interactive experiences that encourage user participation and sharing.

Pair social media platforms to balance content types. For example, you can create a Facebook event so attendees can easily access the registration page and share quick graphics of your event poster or imagery-driven event teasers on Instagram.

Determine Your Social Media Marketing Goals

Guide your virtual event social media marketing efforts by setting smart goals. For example, to: 

• Boost your quarterly webinar attendance. 
• Encourage virtual fundraising event participation for your charity gala.
• Monitor attendee engagement across platforms to improve future social media strategy.
• Increase the social media follower count. 
• Support your larger fundraising goals by driving ticket sales.

Before developing a social media marketing strategy for your virtual event, you must envision what you want to accomplish. 

Schedule Key Event Announcements and Deadlines

Set your pre-event social media promotion around key announcements and deadlines. For example, you can: 

• Offer a giveaway for free registration
• Announce the event date
• Build excitement with a countdown during the final week
• Showcase event activities
• Present the official event hashtag
• Reveal speakers or special guests
• Inform about early-bird or VIP ticket deadline

vFairs’ AI writing assistant allows you to generate pre-event marketing collateral quickly, including copy for landing pages, speaker bios, event agendas, engaging scripts for your video promos, social media posts, etc. 

5. Paid Advertising

If you don’t want to lose your virtual event promotion efforts in the noise, you should invest in paid social media promotion. With millions of brands moving to social media, paid advertising can help you stand out. 

Here’s how paid social media ads can help promote your upcoming virtual event. 

Widen Your Reach

With paid social media ads, you can reach beyond your immediate audience to those who usually don’t see your events or event page.

Yield high Return on Investment

Paid social media marketing doesn’t have to cost an arm and a leg. Since most platforms operate by a pay-per-click model, you’ll only pay when someone takes an action you want them to take. 

Specific Targeting

You can get specific with your targeting, going beyond demographics and into psychographic profiles, including your audience’s interests, hobbies, and behaviors. Tailor your approach for both loyal attendees and newcomers. Loyal attendees are familiar with your event and know its value. Reward their loyalty to strengthen the bond.  According to Rachel, 

"The ones that’ve attended the event before already know the event what it is. So for those, it's important to work with them, maybe reward them for their loyalty for coming. They're great ambassadors because they know what the event is all about."

Rachel Stephan

Founder, Snöball event marketing platform

Use their experiences as powerful endorsements to attract new participants.

First-time attendees often need more guidance to feel confident about attending. Avoid generic content and create resources specifically for them. Rache adds,

“Have something dedicated specifically for first timers, fresh eyes, fresh perspective and explain to them, what is it like for them as a first-time attendee? What kind of experience can you also design for them when they get there? So you make sure they're not only coming one time, but they're coming back next year."

Rachel Stephan

Founder, Snöball event marketing platform

Immediate Results With Useful Insights

Immediately upon launching your social media marketing campaign, you can acquire valuable insights. The precise data on these platforms lets you build your ideal attendee persona. It helps you learn how people interact with your event promotion ads.

6. Send Out Press Releases

Communicate the essential details of your upcoming virtual event to the public with an officially written or recorded statement. An event press release is a formal announcement detailing the event’s purpose, date, time, venue, notable participants, and other relevant information contributing to its significance. 

Simply put, it conveys the “Who, What, Why, and Where” of the event and gauges interest, increasing awareness through media coverage. A well-crafted press release offers the intended audience a comprehensive overview of the upcoming event. 

Here’s how to craft the perfect press release to promote your event online: 

• Make your headline intriguing to grab attention.
• For clarity, start with the who, what, when, where, and why.
• Add quotes from key stakeholders to humanize your story and build authority.
• Show, Don’t Just Tell. Use visuals like images or videos to boost engagement.
• To optimize readability, keep the language clear and concise with short paragraphs, sentences, and bullet points.
• Highlight the unique, newsworthy angle of your event.
• Proofread Thoroughly and eliminate errors to ensure professionalism.

You can check out this press release example prepared for the DiscoverNext User Conference in Toronto.

Mid-Event Marketing Strategies

You can offer your virtual event attendees a memorable brand experience with live event marketing. It helps businesses connect more directly with their audience, building trust, loyalty, and advocacy. 

You can use several effective strategies to market a virtual event while it’s happening to engage attendees and maintain momentum online:

1. Live Stream on Multiple Platforms

Share live content on platforms like YouTube, Instagram Live, or Zoom. Keep both attendees and onlookers engaged with a dynamic feed. Switch between sessions, showcasing live reactions, or providing exclusive behind-the-scenes glimpses. This strategy will show potential attendees what they’re missing, increasing FOMO.​

2. Real-Time Social Media Updates

Real-time tweeting keeps remote attendees updated. Use your official event hashtag to share essential takeaways, speaker quotes, and live reactions. Retweet comments from attendees to foster engagement. 

Share Instagram Stories and Reels for quick updates. For virtual events, this can include live speaker introductions, event highlights, or attendee shout-outs​.

3. Encourage User-Generated Content (UGC) 

Ask attendees to share their experiences via social media using the event hashtag. Reposting their content during the event can help spread the word and build a sense of community. 

User-generated content (UGC) can be a powerful way to attract people to your event. When attendees share their experiences or excitement, it feels real and relatable. People trust personal stories more than ads. As Rachel Stephan says,

"Every single person at your event has influence. So everybody can have the chance to help drive or influence someone to maybe come to your event. Even if you bring in one person, that's one extra person. And that's the right person that you're attracting because you're getting similar people than what you have."

Rachel Stephan

Founder, Snöball event marketing platform

Encourage your attendees to post about the event. A quick social media post, a photo, or a story can inspire others to join. 

For example, at DiscoverNext User Conference in Toronto, attendees used several hashtags to share their highlights and connect with others, amplifying the event’s reach. 

4. Interactive Features (Polls, Q&As)

Use platform features like live polls, Q&As, and chat rooms to keep participants engaged. Virtual platforms like Zoom, YouTube, and Facebook Live offer these options to boost real-time event engagement. 

5. Display Live Social Media Feeds

Use tools like vFairs Walls.io to showcase live social media posts from the event. Combining Walls.io with your virtual event boosts engagement. It displays attendee, speaker, and sponsor posts on a social wall, builds brand awareness and collects authentic content. 

vFairs Walls.io integration boosts event engagement by showcasing user-generated content from platforms like Instagram, Twitter, and YouTube. Setup is simple: create an account, select sources, assign moderators, and embed the wall into your virtual event by sharing the Iframe code with your vFairs project manager. 

Customize it with hashtags, tracking tags, and design options for a unique experience. With full support from the vFairs team, Walls.io makes it easy to plan a highly engaging event.

Post-Event Marketing Strategies

Every post-event marketing strategy differs from the next and depends on the event’s goal. However, there are certain elements every successful post-event strategy should have, including: 

1. Create a Post-Event Page

A post-event page lets attendees relive the event experience. All you need to do is to edit the landing page and add event content. Showcase every aspect, from the presentations, panels, workshops, and entertainment to live performances. 

Here are a few things to spice up your post-event page:

• Sizzle reel or recap video
• A gallery of tweets from the event hashtag
• Presentation slides or any other event content
• Fun statistics about the event

2. Follow-Up Emails

Your virtual event was a success, drawing a large audience and quality leads. But the excitement can fade fast without ongoing engagement. Following up with your leads after the event ensures that you stay on their radar. It shows that you value their interest and helps build stronger connections. 

Here are some ways you can follow up with your guests:

Send a Thank You Email

Thank the attendees for taking time out of their busy schedules to log in to your event. A simple follow-up email right after the event is a small gesture that goes far. It also allows you to connect with your target audience again. 

Send a “ We Missed You” Email to No-Shows

Use follow-up emails to reach out to those who planned to attend the virtual event but didn’t make it. Direct them to the post-event page to share relevant event content they missed. 

Post-Event Survey

Request event attendees’ feedback by sending them post-event surveys. Learn what worked, what didn’t, and their favorite parts to improve your future event management strategy. You can send an email stating something like:

Have Your Sales Teams Personally Follow Up

Your sales or customer team should contact the guests to continue conversations with prospects or maintain customer engagement. They can contact attendees via phone or email with relevant, helpful, and non-sales information. 

Share Relevant Content

Email your attendees any relevant event content, including presentation slides, recordings, or resources. Repurposing event content as a nice touchpoint is an ideal approach to post-event marketing. Your guests might also appreciate having any content presented or mentioned during the event in their inbox.

Invite Them to Another Event

If you have an upcoming event similar to the one your target audience just attended, you can build off the momentum from the latest event and get people excited for your next one.

Test and Track Everything

Understanding what works and what doesn’t is essential, especially when following up your audience with emails. Try different subject lines, email formats, and calls to action to see which ones get the best response. 

Use tracking tools to monitor open rates and engagement. Improve your approach based on what resonates most with your audience.

3. Repurposing Content

Event planners can reuse virtual event content for different mediums to maintain engagement post-event. This prevents potential audiences who missed the event from missing out on the value it provided and also works as a reminder for those who attended.

Here are some tips for repurposing your event content:

• Draft Blog Posts: Craft blog posts with a simple prompt that provides relevant information about your event, or add the blog post title. 
• Produce Event Summary: Summarize event content into summaries for promotional purposes. 
• Craft Newsletters: Compile the information from your event into a newsletter for your subscribers with the key takeaways.
• Turn webinar content into professionally crafted emails: Transform your webinar content into well-crafted emails, highlighting key insights and important takeaways. 

vFairs AI suite has tools to repurpose your event content and maximize its impact efficiently!

4. Long-Term Lead Nurture Strategy

Depending on your business and the length of your sales cycle, nurturing your leads after an event is crucial. Here’s a list of factors to consider when building a longer-term strategy.

• Segment: No matter how you organize your lists or manage your leads, think about the most effective way to target the right people.
• Consider the buyer’s journey: Ensure your communication aligns directly with each stage.
• Have the technology to automate it: Ensure your event technology perfectly integrates with your Marketing Automation Platform.
• Align the sales and marketing teams: Input or clean up their data for better nurturing and to ensure you’re not doubling up outreach.
• Monitor, measure, and test it. Monitor closely how your nurture strategy performs to iterate or swap out content.

5. Build a Community Around Your Event

Don’t let the conversation end when your event does. Create g a dedicated space, a LinkedIn group, a Slack channel, or a community forum, where attendees can continue discussions, share insights, and stay connected with your brand. This way, you extend the life of your event well beyond the closing session.

It also gives your next event a built-in, warm audience that’s already invested in what you do.

Common Mistakes to Avoid When Marketing Virtual Events

Even the best virtual event can underperform if the marketing strategy has gaps. Here are the most common pitfalls to watch out for:

• Targeting Too Broadly: Virtual events can technically reach anyone with an internet connection, but that doesn’t mean they should. Skipping audience segmentation often leads to low-quality registrations, poor engagement, and weak conversion rates. Always define your attendee persona before launching any campaign.
• Ignoring Time Zones: Virtual events are global by nature, yet many marketers promote them as if everyone is in the same city. Sending emails at the wrong time or scheduling sessions without considering your audience’s time zone can quietly kill your registration numbers.
• Treating Registration as the Finish Line: Getting someone to register is only half the battle. Without a solid reminder and engagement sequence leading up to the event, no-show rates can be surprisingly high. Registration is the start of the attendee journey, not the end of your marketing job.
• Over-Relying on One Channel: Many marketers put all their eggs in one basket and miss out on attendees who live on other platforms. A multi-channel approach ensures you’re reaching your audience wherever they are, not just where it’s most convenient for you.
• Going Silent After the Event: All those hard-won leads go cold without a solid post-event follow-up plan. Make sure your post-event marketing strategy is ready before your event even goes live.

How to Measure the Success of Virtual Event Marketing

KPIs and metrics are invaluable in predicting virtual event success. However, they don’t tell the complete ROI story when measured individually. Rachel Stephan explains, 

You need to watch a little bit what's happening every time you're communicating something and what is resonating with your audience to trigger them to take action, to register or do something with that and then double down on that. But obviously you have to kind of go with, with multiple strategies all at once."

Rachel Stephan

Founder, Snöball event marketing platform

By tracking analytics, you can refine your approach and amplify what works best.

Here are some of the most effective KPIs and metrics to track for virtual events:

Attendance Quality

Track how many C-level or key decision-makers join your virtual event and the ratio of new leads to existing ones. Determine how many new press contacts have shown interest. 

This is particularly important in B2B virtual events, showing the reach within key accounts. Measure active participation (e.g., Q&A, polls).

Number of Attendees

Identify how many vital accounts are represented in your audience. Track how long attendees are engaged in different sessions and measure how many attendees return for multiple sessions or days of the virtual event.

Demand Generation

Capture the number of fresh leads generated from your event, and track how many demos or sales meetings were scheduled as a result. Assess the volume of marketing-qualified leads and identify any new sales opportunities or deals initiated. 

Also, evaluate the engagement levels of key accounts with the event content to measure its overall impact.

Funnel Influence

Track how much pipeline was touched or influenced by the event, and measure how quickly leads progress through the sales funnel afterwards. Observe any positive changes in your conversion rates resulting from the event. Finally, keep track of closed deals attributed to the event, both overall and by individual sales reps.

Customer Performance

Compare the satisfaction levels of attendees versus non-attendees by utilizing the Post-event NPS (Net Promoter Score). Also, look for new opportunities or deals generated from existing customers and assess how the event impacts customer retention and renewals. Finally, track the number of attendees who become advocates or reference customers.

Spend Efficiency

To evaluate the effectiveness of your virtual event in terms of financial investment, consider the following metrics:

• Cost per attendee: Calculate the total cost divided by the number of attendees.
• Cost per lead: Measure the cost of generating each lead from the virtual event.

Tracking Metrics Down the Funnel

While many companies focus on top-of-funnel metrics (like the number of attendees or brand awareness), virtual event technology allows for tracking deeper business metrics. Advanced tracking includes:

• Number of attendees
• Number of qualified leads
• Social media mentions and engagement
• Amount of sales pipeline generated
• Prospects moved down the funnel

vFairs reporting chatbot makes data analysis and reporting much easier. With the right tools, businesses can track important metrics like sales pipeline, lead progression, and customer loyalty. 

Instead of spending time sorting through data to create reports, the chatbot automates the process for you. These reports give you helpful information for evaluation and future planning, and let you quickly see what worked well and how you can improve.

Putting Your Virtual Event Plan into Action

This blog offers helpful tips and insights to support you through all three stages of your event marketing strategy. You want to make sure you plan out each stage in advance to avoid missing out on any opportunity to market effectively. To recap: 

• Pre-event focus on increasing your event’s visibility and creating excitement among your audience. 
• During the event, keep their interest piqued and keep sending reminders.
• Post-event nurture connections by sending thank you emails, sharing content and collecting feedback. 
• Track attendee interests and keep them engaged with personalized communication to nurture leads effectively.

Having a clear idea of your audience and your event goals will help with planning. However, you need the marketing tactics to focus on engagement and promote a two-way interaction in a virtual setting.

Planning and amplifying marketing efforts takes work. Running an event using multiple tools can be a hassle. Virtual event platforms like vFairs streamline your marketing efforts by providing built in marketing tools or integrations with marketing tools you need. You can do everything within one platform.

Book a demo now for more information.

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