Epic Events Podcast with
Cat Kevern

The Ins and Outs of B2B Marketing for Event Agencies and Suppliers

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  • Cat Kevern

    Cat Kevern is the founder and director of Electric Cat, a B2B marketing agency specializing in the events industry. With a decade of experience, she also leads NOWIE (Network of Women in Events), where she champions inclusion and mentorship, fostering a community of over 10,000 women. Cat is regularly invited as a speaker on topics like DEI, entrepreneurship, and branding at leading industry events.

About the Episode

Struggling to stand out in a crowded B2B marketing space? Tired of the same old tactics that don’t connect with your audience?

In this episode, Muhammad Younas chats with Cat Kevern, founder of Electric Cat, about her practical experiences in event marketing and branding. Cat shares simple yet effective strategies to differentiate your brand authentically, use vulnerability to build trust, and wisely integrate AI without sacrificing human connection.

You’ll get straightforward, practical advice to make your B2B marketing efforts more authentic and impactful. If you’re ready to explore genuine strategies that actually resonate, tune into this insightful conversation.

Key Takeaways: 

  • Use vulnerability in marketing to build trust and genuine connections.
  • Prioritize authentic storytelling and transparency in your social media strategy.
  • AI tools should enhance human efforts, not replace them. Use AI strategically for tasks like data analysis and research.
  • Differentiate your brand by clearly highlighting your unique value, not just features.
  • Leverage unconventional marketing tactics inspired by industries outside your own.
  • Carefully manage event swag to minimize waste and maximize impact.
  • Be mindful of user experience when creating registration forms and event websites.
  • Spread your brand messaging across your team for greater authenticity and impact.
  • Experiment with platforms and strategies. Success can come from unexpected places.