Epic Events Podcast with
Tas Bober

Building Event Landing Pages that Actually Work

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  • Tas Bober

    Tas Bober has been leading B2B digital marketing teams for over 15 years. She’s worked on more than 400 websites and knows exactly what makes landing pages click. Now, she runs a niche marketing consultancy that helps B2B SaaS companies take their paid ads and landing pages to the next level.

About the Episode

What’s the ideal approach to building event landing pages? How much info should you share? How long should it be?

If you’ve been guessing or struggling to get it right, you don’t want to miss this. In this episode, Muhammad Younas sits down with Tas Bober to discuss her step-by-step framework for creating landing pages that actually convert. 

She breaks down the exact info you need, where to put it, and how to keep visitors hooked from start to finish, all backed by real-world examples and insider tips. This episode will give you the edge to stop losing attendees before they even register.

Key Takeaways: 

  • Focus on giving clear, essential info on your event landing page.
  • Put key details like event name, date, location, and format upfront.
  • Place the registration form at the bottom, with CTAs sprinkled through the page.
  • Highlight speaker credibility with short bios or LinkedIn links.
  • Include an FAQ section to answer common logistical questions.
  • Use real testimonials with verifiable profiles to build trust.
  • Avoid vague or buzzword-heavy copy; be straightforward and honest.
  • Customize landing pages rather than relying solely on generic templates.
  • Send reminder emails starting a week before, increasing frequency near the event.
  • Keep reminder emails clear and focused on encouraging attendance.
  • Use AI tools to check content completeness but edit for human tone.
  • Focus on depth of information and personalization to stand out in the future.