Highlights Sarah Kill, Events and Marketing Manager at Carers UK, was in the middle of a virtual event when things took a bad turn. A key sponsor scheduled to speak that day couldn’t log into the event. Sarah’s calls to their event tech provider kept getting put on hold, and by the time the sponsor could finally join, they ran out of time. At that moment, Sarah knew they needed a better solution. So Carers UK turned to vFairs. The result? Positive feedback from attendees jumped from 60% to 95% and Carers UK saw higher year-on-year attendance rates. Features like exhibitor booths and poster halls improved attendee engagement. Event reporting features made it easy to track attendee interactions and resource downloads, giving the team actionable insights for future events. You can hear more about Carers UK’s experience with vFairs in our conversation with Sarah below, where she shares insights into their journey and results. With vFairs, you know you won’t have to chase a response (for support). It feels like you’re not just another number and another sales figure to them. They actually care about you as an event manager and as an organization. Sarah Kill Events and Marketing Manager Challenges Tech Failures and Support DelaysBefore switching to vFairs, Carers UK struggled with slow and unreliable support from their previous event tech provider. During one virtual event, a key sponsor couldn’t log in. Despite multiple attempts to reach support, Sarah’s team was left waiting for answers. The lack of timely assistance led to missed opportunities and unnecessary stress for the event organizers, sponsors, and attendees alike. Difficulty Retaining AudienceCarers UK’s main KPI for their events is retaining attendees. Historically, this has been an issue, since attendees often struggled to access the platform or find it immersive and engaging. This ultimately affected overall satisfaction and repeat attendance. Limited Event AnalyticsThe previous platform provided minimal data on attendee behavior. Without insights into clicks, downloads, or booth interactions, the team struggled to show sponsors the value of their events and secure their support for future programs. Event Gallery Solution Instant, Reliable SupportUnlike their previous provider, vFairs offered quick and reliable support whenever issues arose. For instance, on the day of an event, Sarah’s team needed to register a new participant who had just signed up. Within five minutes of reaching out, vFairs support team responded and ensured the participant could access the platform, preventing any delays or disruptions. Immersive Virtual EngagementvFairs provided an immersive virtual experience that closely mimicked in-person events. Attendees especially loved features like customizable avatars because they felt more connected, allowing them to navigate the event with a sense of personal presence. Comprehensive Event AnalyticsWith vFairs powerful event reporting system, Carers UK was able to better track attendee behavior. Sarah’s team could now easily gather insights on engagement, including logins, time spent, clicks, downloads, booth interactions, and resource views.This data helped them demonstrate the value of their events to sponsors, ensuring continued support and improving future events. Por qué vFairs Carers UK needed a platform that could seamlessly move elements of their in-person events online, provide detailed analytics, and engage attendees effectively.vFairs delivered on all fronts with a robust reporting system to track attendee engagement and an interactive virtual event that kept participants connected throughout.Another major reason was the timely support Carers UK received, both during onboarding and live events. In the Spotlight: Poster Hall The poster hall was a key feature Carers UK transitioned from their in-person conferences to virtual with vFairs.In fact, when searching for virtual event platforms, Sarah realized that vFairs was the only solution that could successfully replicate posters online. The poster hall quickly became an essential part of their online events for sharing valuable content, such as their partners’ best practices. Results Since switching to vFairs, Carers UK has seen a remarkable improvement in attendee engagement and satisfaction. Positive feedback surged by 35%, and they experienced higher attendance rates as well. The comprehensive analytics made it easier for Sarah to demonstrate event success to sponsors, helping Carers UK retain their sponsors year on year. But that isn’t all. Looking ahead, Carers UK plans to adopt more vFairs features for their upcoming events, specifically the event app and badge printing. Share This Article: Amna Bajwa Amna is a content marketer at vFairs, where she writes about event technology for B2B audiences. She brings over five years of content writing and copywriting experience across B2B SaaS. When she isn't working, she enjoys reading books, crocheting, and baking.
