Retail Event Management Software

Run Retail Events That Get Every Buyer and Store Ready for the Season

One platform for buying markets, trade shows, launches, and store meetings, with AI matchmaking, fast onsite check-in, and real-time analytics built in.

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Enterprise Grade Trust

Recognized by Gartner & G2. Trusted By Top Organizations.

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Plan, Run, and Prove Every Retail Event From One Platform

Whether you run a multi-brand buying market, a preview of your own collections, or a meeting for your store leaders, vFairs gives you the tools to plan it, run it onsite, and follow up after.

Get Buyers, Vendors, and Store Teams Through the Doors Fast

  • Offer quick onsite check-in through QR code scanning in the vFairs mobile app.
  • Turn any tablet or phone into a self-check-in kiosk.
  • Print personalized badges with QR contact codes in seconds.
  • Design custom badges with your event or brand identity.

Match Every Buyer With the Brands Worth Meeting

  • Pair buyers and exhibitors with AI matchmaking based on criteria you set, such as product type, budget, region, or buying intent.
  • Weight each criterion by importance so the strongest-fit brands surface first.
  • Adjust matching rules before or during the event as buyer priorities shift.
  • Book meetings with suggested matches instantly through the AI meeting scheduler.
  • Remind buyers and vendors before each meeting so more of them show up.
  • Cap meetings per exhibitor, add buffer times between appointments, and route AI-booked meetings through your approval flow.
  • Track every match and every meeting booked through matchmaking in real-time reports.

Bring Your Store Teams, Franchisees, and Top Buyers Together Under Your Own Brand

  • Set up separate registration categories for buyers, store managers, franchisees, and staff.
  • Carry your brand identity across registration pages and attendee badges.
  • Share the agenda, speaker details, and session updates with attendees in the vFairs mobile app.
  • Collect session feedback through surveys to see which messages landed with your teams.

Help Buyers Find the Right Brands on a Busy Show Floor

  • Guide attendees to booths and sessions with an interactive floor map.
  • Show the way to every booth, session, and deals area with an interactive floor map.
  • Track booth and session check-ins through the mobile app.

Help Every Vendor Leave With Buyers Ready to Buy

  • Let exhibitors scan attendee badges to capture buyer details instantly.
  • Enrich any lead in one tap with AI, turning a scanned card or a name and email into a full profile with company name, job title, and more.
  • Enable QR-based digital contact sharing between attendees.
  • Export captured leads through integrations with popular CRMs.
  • Sell products through eCommerce listings in the vFairs mobile app, with payments through Stripe and PayPal.

Give Every Exhibitor a Branded Space to Showcase Their Product Lines

  • Offer branding options so exhibitors can present products their way.
  • Let exhibitors upload catalogs, product demo videos, and other resources to their booths.
  • Choose from pre-designed booth layouts or build a custom design.

Keep Buyers and Store Teams Engaged All Event Long

  • Drive booth traffic with scavenger hunts, trivia, and leaderboards, onsite or virtual.
  • Run live polls and audience Q&A during sessions.

Extend Your Retail Event to Buyers and Teams Who Can’t Travel

  • Add a virtual or hybrid experience with customizable 3D lobbies, built from scratch or from preset templates.
  • Give remote buyers virtual booths where they can chat 1:1, download content, and save resources to a virtual swag bag.

Show Every Brand and Partner the Value Your Event Delivered

  • Track booth visits, document downloads, and video views in real time.
  • Review registrations, check-ins, session attendance, and engagement in one dashboard.
  • Share performance reports with exhibitors, sponsors, and partners.

Run Every Type of Retail Event on One Platform

From member buying markets to internal store meetings, plan and run every format in one place.

Buying Markets and Dealer Shows

Give members and buyers exclusive market deals, new products, and time with vendors to plan the season ahead.

Trade Shows and Expos

Bring brands and buyers together on the show floor to showcase collections and write orders.

Industry Conferences

Pair keynotes and sessions with pre-matched 1:1 meetings between retailers, brands, and solution providers.

Product Launches

Introduce new lines to your target market, build excitement, and generate buyer interest.

Vendor and Supplier Summits

Connect your merchandising teams with current and prospective suppliers.

Store Manager and Franchise Meetings

Align store leaders on launches, campaigns, and priorities for the season ahead.

See How Retail and Consumer Brands Run Their Events With vFairs

Real stories from brands and organizers who brought their audiences together on vFairs.

Beauty Bulb Live Connects 200+ Global Retailers in First-of-its-kind Virtual Trade Show

Beauty Bulb Live Connects 200+ Global Retailers in First-of-its-kind Virtual Trade Show

Challenges High Cost of Traditional Tradeshows Typical beauty industry tradeshows require exhibitors to spend anywhere from £5,000 to £50,000 on p
The Black Virtual Mall Leads Retail & Property Into the Future

The Black Virtual Mall Leads Retail & Property Into the Future

The Challenges Before partnering with vFairs, The Black Virtual Mall faced a series of challenges: The need for a platform that was easy to use,
Essity Drives Environmental Awareness with Consumer Goods Sustainability and Well-being Days

Essity Drives Environmental Awareness with Consumer Goods Sustainability and Well-being Days

The Challenges One of the main challenges faced by Essity when hosting their Consumer Goods Sustainability and Well-being Days was complying with str
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Retail Event Management FAQs

What types of retail events can I run with vFairs?

Buying markets, dealer shows, trade shows, industry conferences, product launches, vendor summits, and internal store or franchise meetings, whether in-person, hybrid, or virtual.

How does vFairs help buyers meet the right brands?

AI matchmaking pairs buyers and exhibitors using criteria you set, like product type, budget, and region, weighted by importance. The AI meeting scheduler then books meetings with those matches, with meeting caps, buffer times, and an approval flow you control.

Can we use vFairs for our own brand events and internal meetings?

Yes. Retail brands use vFairs for their own product previews, launches, and internal events like store manager and franchise meetings, with registration categories for each attendee group and branding across registration pages and badges.

Can exhibitors sell products during the event?

Yes. Exhibitors can list products for sale in the vFairs mobile app and collect payments through Stripe and PayPal.

How do exhibitors capture buyer leads?

Exhibitors scan attendee badge QR codes to capture contact details, enrich leads in one tap with AI, then export them to their CRM after the event.

Does vFairs handle onsite check-in and badge printing?

Yes. You can check attendees in through QR scanning or self-service kiosks and print personalized badges onsite.

How can I show exhibitors the ROI of attending?

Real-time analytics track booth visits, downloads, and engagement, and you can share reports directly with exhibitors and sponsors.

Ready to Plan Your Next Event?