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Behind every unforgettable speaker is an event planner who did the right prep.
When speakers are clear on what’s expected, confident with the tech and connected to your event’s big picture, they show up fully prepared.
And we can vouch for the following results:
But without the right systems in place? Confusion, resistance, and no-shows creep in fast.
This issue is all about setting your speakers and sessions up for success.
Back-and-forth emails, tech hiccups, and last-minute changes — speaker management can get messy.
But it doesn’t have to be this way.
Here are some key steps to set your speakers up for success:
With these simple steps, you are not just organizing an event, but also helping your speakers arrive, deliver and shine.
Your speakers are prepared and excited about your event.
What’s next? Engage them to spread the word about your event. If you’ve made an effort to build your rapport, they’d be happy to do it.
Tamar Beck, event marketing expert, had some interesting ideas in the latest Epic Events Podcast:
Make it easy for your speakers to be advocates. Give them shareable content and tools that fit their style. They’ll naturally want to share it with their audiences. And that kind of personal recommendation? It’s way more powerful than any branded ad.
When they get involved in spreading the word authentically, your event becomes more than just an event, it becomes a community experience built on real connections and trust.
Want more ideas to market your event authentically? — Listen Here
Devon Montgomery Pasha | Event Designer & Strategist
What’s the difference between a great speaker and an average one?
The great ones show up ready to ask questions.
In our recent conversation with Devon, she explained how not asking questions about your event, audience or goals is a big red flag.
Great speakers take the time to understand who’s in the room, ask thoughtful questions and care about the context.
Why? Because they know that by tailoring their message, they can build a true connection.
So, if your speaker is asking questions, taking notes and digging deeper, consider it a green flag. That’s the kind of commitment that leads to powerful, memorable moments on stage.
That’s all for today. We’ll see you next month.
Sarah Shaukat
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