Event Terms Glossary

A pop-up event is a temporary, surprise-driven event that “pops up” in a specific location for a limited time.

A Banquet Event Order (BEO) is a detailed document that outlines the specific requirements and arrangements for an event, typically a banquet, reception, or other large gatherings hosted at a venue.

A gala event is a formal, high-profile celebration or fundraising occasion, typically hosted by an organization, non-profit, or corporation.

A hybrid conference is an event that combines both in-person and virtual elements, allowing attendees to participate either physically at the venue or remotely via digital platforms.

A hybrid event is a single event experience that brings together both in-person and virtual attendees, allowing them to engage, interact, and connect—regardless of their location.

A micro event is a scaled-down, purpose-driven event that typically involves a smaller audience (usually under 50 people), a niche topic, and a highly curated experience.

A symposium is a formal meeting or conference where experts come together to present and discuss their work on a specific topic.

A team building event is an organized activity designed to foster teamwork, collaboration, communication, and trust among members of a group or organization.

A tradeshow is an event where businesses in a particular industry gather to showcase their products, services, and innovations.

A virtual conference is an event that is hosted entirely online, allowing participants to attend from anywhere in the world using digital platforms.

A virtual event is a gathering of people in an online environment rather than a physical location, powered by digital platforms that enable interaction, content sharing, and community building.

A virtual tour is an online experience that allows users to explore a location, event, or space remotely using digital media.

A webinar is an online seminar or presentation designed to engage a virtual audience in real-time. It combines “web” (internet) and “seminar” (a meeting or class) to create an interactive session where participants can learn, ask questions, and engage with the presenter.

An event proposal is a detailed document created by an event planner or organizer to outline the specifics of an event they intend to host or organize.

An event report is a detailed document that summarizes and analyzes the key outcomes, activities, and metrics from an event after it has concluded.

An in-person event is a physical gathering of people at a specific location for a shared purpose- whether professional, educational, celebratory, or cultural.

Event design is the process of planning and creating the aesthetic and experiential elements of an event to ensure it aligns with the overall theme, objectives, and brand of the event.

Event marketing refers to the strategy of promoting and organizing events to raise awareness, engage with an audience, and ultimately, promote a brand, product, or service.

Event registration is the process of signing up for an event by providing details, selecting preferences, and completing necessary steps like payments and confirmations.

Event ROI (Return on Investment) is a metric used to measure the financial effectiveness and overall success of an event relative to the resources invested in it.

Event sponsorship is a marketing strategy where a company or organization provides financial or in-kind support to an event in exchange for promotional benefits.

Event technology refers to the use of digital tools, software, and hardware to plan, manage, and enhance events.

Experiential marketing, often referred to as engagement marketing or participation marketing, is a strategy that focuses on creating immersive and memorable experiences for consumers.

Speed networking is an organized and fast-paced method of meeting and connecting with potential business contacts.

The hospitality industry is a broad sector that includes services related to leisure, entertainment, travel, food, and accommodation.