Bring your event to life with visually rich designs
Delight your exhibitors and event attendees
Offer an interactive webinar experience
Maximize the networking experience
Engage your audience with challenges & competitions
List, search & attend events
Deliver incredible value to your sponsors
Enjoy easy set up and full customization
Host custom events that win your attendees
Accommodate every attendee at your event
Upgrade event experience with a powerful app
What Our Customers Are Saying
Virtual events for universities
Virtual events for information technology industry
Virtual events for telecommunications sector
Virtual events for the financial services industry
Virtual events for event planners
Virtual shows for the retail industry
Virtual events for organizations in healthcare
Virtual events for non profits
Our ultimate guides and playbooks
New feature announcements
vFairs events from around the globe
Celebrating milestones for virtual, hybrid and in-person events
vFairs Platform and Feature Demos
Subscribe to the vFairs Newsletter
News stories and press releases
Best tips, how-tos and insights
vFairs customer success stories
Join the Eventpreneurs Slack community
EpicEvents Podcast by vFairs
Catch us at our upcoming shows.
Get Pricing Information
GET A FREE GUIDED DEMO
We all have participated in various physical events at some point in our lives. Be it as students scouting universities at an education fair, college graduates looking for jobs at a job fair, or employees sourcing talent at a career fair, we have been a part of such events. However, the age of the internet has enabled organizers, exhibitors and attendees to meet online. Thus, companies are able to increase b2b lead generation through virtual events.
The internet has catalyzed the evolution of many things and trade-shows are no exception. More companies, institutes, and governments are resorting to digital events to reap the benefits of their convenience, reach, and budget-friendliness. Additionally, 87% of marketers consider the opportunities generated by virtual events as a success factor.
Although a lot has changed, the purpose driving trade shows has remained constant:
The revolutionary technology behind virtual events satisfies both these purposes. While marketing is quite clearcut, many companies have trouble with lead generation. However, if you go virtual, you can explore a lot of opportunities.
Here is an overview of how going virtual with your event can increase b2b lead generation.
Your online event can accommodate a much wider audience by removing all geographical restraints. Therefore, important stakeholders who could not have attended the event for in-person interactions can now easily log in. You can go beyond your local audience to potentially a global one which can skyrocket your business. Then, you can host the best event for your audience and goals. This way, you can ensure a bigger and more diverse event attendance and naturally, a larger pool of lead prospects.
At a virtual event, visitors are explore your service, look at demonstrations, and can close deals right there. Therefore, this significantly accelerates the sales funnel. Otherwise, the whole process can take weeks. By registering for the event, visitors also pre-qualify themselves long before the event takes place. So, attending your event can take the place of a first sales call — moving prospects through your sales funnel faster.
The dynamic nature of a virtual event opens up quite a few options. If you’re looking for a wider audience and higher volume of content download and sharing, you can set up an event with low or no participation costs. This widens the net you cast and catapults chances of lead generation.
Alternatively, you can charge a small admission fee along with a fee for access to specific content like presentations or live webinars. This can bring in additional revenue whilst bringing some exclusivity to your event. The VIP access vibe can work well in your favor if it resonates with your corporate values and the target audience you are looking to attract.
With a virtual event, it’s obvious that you can seamlessly market and position your products to relevant audiences. What tops this is that if required, you can integrate an e-commerce engine enabling visitors to buy products there and then which allows you to generate revenue in a short amount of time.
People love real-time communication and this also applies to their professional interactions. According to The Social Habit and Jay Baer, 32% of users who have ever interacted with a brand on social expect a reply in 30 minutes or less. Therefore, live videos, tweets, and webcasts are becoming increasingly popular. Virtual events are designed for such interactions through instant chat, social sharing, on-demand webinars, and live Q&A sessions.
Webinars themselves are great opportunities to develop leads as you can share freebies (like e-books) with visitors to warm them up and then position benefits in an environment with very few distractions.
These tools help extend your event’s reach and loop in more participants. In addition, they build a lead nurturing environment. Thus, someone is always available to answer a prospect’s query. People are more likely to engage with you if you take the guesswork out of the process and online events help you achieve this leading to more conversions.
Post-event reports can shed a lot of light on the event’s performance. They pinpoint statistics like:
These figures can be used to uncover crucial insights. They can help in improving content for the next event and even your B2B marketing strategies by showing you what worked and what didn’t. For instance, you can identify where participation spiked in your webinars and develop related content to keep participants tuned in during your next event.
These figures are helpful in gauging both the quantity and quality of leads generated. Plus, the reports also furnish data collected from visitors at registration for your sales team. A data-driven approach based on visitors’ level of engagement in the event can be monumental in determining the sales stage that they lie in. This eases the lead qualification process and maximizes event ROI.
Best of all, our reporting features allow you to access data in real-time.
The best part of going virtual: your engagement does not have to end with the event. You can keep the doors to the virtual event open for days after its scheduled time has passed. This allows your content to be available for consumption, storing, and sharing for much longer. Even if your reps are not available to immediately answer the queries generated by latecomers, you’ve still left the door open for an additional stream of prospects to access your event and reach out for a transaction.
Furthermore, you retain the contact information of prospects and registrants even after the event. Then, you can send educational/promotional material to them. Then, you can convert them into valuable leads
Have you noticed the recent mushroom growth of professional seminars and virtual fairs around you? With virtual events, the options for lead-generation and lead-nurturing are endless. If you clearly present the message you wish to portray and match this message to your event and audience, you stand a very high chance of turning attendees into valuable prospects.
Share This Article:
Subscribe For Updates (We Don't Spam)
Don't settle for mediocre event technology. Our all-in-one virtual, hybrid & in-person event platform can help you host epic events of all kinds -- from conferences to trade shows, job fairs to internal events, and more.
Kindly select one of the available time slots. We'll email you a confirmation & calendar invite right after.