- Expensive costs of hosting a full-day event with limited outreach restricted to only local guests.
- Inability to connect with out-of-state and overseas existing/potential community members without having them incur hefty travel expenses.
- Poor lead generation and overall brand visibility for participating partner businesses.
- Unengaging event experience with low networking opportunities.
- High charges associated with marketing collateral and technology setup to host Q&A sessions.
- No way to share and promote industry keynote speeches; the informative sessions had unfortunate one time value to offer.
Audience Outreach & Visibility
The VMUG virtual conference was able to attract a highly qualified audience of over 1500 guests – a number otherwise impossible to accommodate in a physical setting without an extremely generous budget to allocate towards the cause.
Providing the luxury to VMware user groups and followers to come together in an online setting to learn about latest product developments and industry trends allowed the host’s message and networking initiative to be shared internationally, alongside being complemented with powerful branding impact.
Knowledge Sharing & Engaging Webinars
VMUG (VMware User Group) aimed to maximize the usage of their technology and partner solutions, a goal best pursued by establishing a reputation as a thought leader. The host made use of our live webinar features to further strengthen their authority as industry experts; keynote speakers from the CEO and Chief Technologist Storage & Availability, in addition to other breakout sessions of interest to the audience made it easy for VMUG to share their messaging with a vast international audience.
With webinar content known to increase customer interest in audiences by up to 74%, VMUG took advantage of building credibility and growing memberships by presenting their ideas, innovations and problem-solving solutions amongst a target audience of like-minded individuals. The Q&A sessions played a key role to grow engagement and allowed audience participation to ensure that 2 way communication was not an area of compromise.
Improving event experience through gamification
To add to the power of the webinars to attract and maintain attention of the visitors, gamification was used as an incentive to further ensure that attendees did not miss out on the amazing virtual conference experience.
There was a Scavenger Hunt incorporated with clues hidden in the VMUG virtual environment. Attendees that were able to locate all 10 clues were entered in a draw to win impressive prizes. A Leaderboard was also used to award points to guests based on activity and sponsored prizes were given away as a great way to keep the audience excited and active throughout the duration of the event.
Promoting and highlighting key business partners
VMware vendors had booths in the event’s Exhibit Hall that were fully customized to reflect branding, alongside selected businesses also benefiting from their logos displayed prominently in the event Lobby. The booths were staffed with company representatives to ensure open communication via audio, text and video chat capabilities that vFairs offers.
Video content and documents could be accessed by visitors; digital marketing collateral available for viewing/downloading made this conference very eco-friendly and boosted affordability for exhibitors to reach out to existing and potential customers without financial constraints.
The June VMUG Virtual Conference was a smashing success buzzing with visitors, keynote speaker sessions, and attendees taking full advantage of the outstanding networking opportunities.
With exhibitors booths such as CISCO, Cohesity, Dell EMC, VMware HOL, VMUG, VMware Inc and Tegile attracting most traffic, the host was very happy to be able to deliver a conference that was effortless to attend, and facilitated excellent content sharing including webinar sessions available 24/7 for visitor access.
Incorporation of incentives such as sponsored prizes and a scavenger hunt made the event all the more exciting to attend.