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Exhibit Hall, Gamification
Kristian B. Vice President, Partnerships & Advancement · National Urban League
National Urban League hosted the NUL Virtual Conference 2022 as a hybrid event with virtual access through the vFairs platform on July 20-23, 2022. The conference had a multi-faceted agenda and much in store for sponsors, exhibitors, and attendees.
Attendees were able to get in touch with leaders in social advocacy, business and government, along with influencers and celebrities. The event had multiple exhibit halls with opportunities for attendees looking for career development, technology trends, policy discourse, and networking.
The virtual platform provided a new space for NUL’s corporate partners to host more content through their virtual booths and disseminate more information.
The National Urban League had to move all their events to a virtual setting, like the rest of the world, during the COVID-19 pandemic. Now, even though they were returning to an in-person NUL Conference, they still wanted to host the event on a virtual platform.
The main goal for the virtual conference this year was to increase engagement and make it more accessible for all audiences. They were looking for a platform that would help them increase their audience reach and make the virtual event more engaging and fun as well.
Another big challenge for going hybrid was to bridge the gap between the virtual and in-person events happening at the same time. The shift needed to be seamless for their audiences to grasp the new medium even with little to no tech savviness.
They were hoping to attract more sponsors and corporate partners for the event. Sponsorship proposals and visibility opportunities was a new revenue model for them. So, they also wanted a platform that could help provide branding space for sponsors. They wanted fully customizable exhibit halls, booths, and lobbies. Sponsors should be able to add their company branding and connect with their audience through networking lounges and chat options.
To increase their reach, they decided to opt for a fully customized virtual event happening at the same time as the in-person event. vFairs was able to bring the NUL Conference to a larger audience that surpassed all of their previous events. The virtual platform was able to reach international audiences and underrepresented urban communities at a national and international level.
The virtual exhibit halls and lobbies also provided a new platform for their partners to host more content. The virtual booths allowed them to use their company branding and impart more information through videos, graphics, documents, and external links. The virtual swag bag made it possible for attendees to take away the resources they were most interested in to refer to later on. They were also able to add networking options like a lounge and live chat capabilities.
NUL had hosted a virtual career fair with vFairs before. However, they saw some of the other organizations in the same business use vFairs for their virtual conferences as well. The events were seamless, well organized, and provided more opportunities for growth and sponsor visibility. They wanted to give vFairs a chance as a virtual conference platform after seeing what other organizations had achieved with the platform.
The virtual conference had multiple gamification features for attendees to feel engaged and involved. The event made use of vFairs’ gamification capabilities, such as Leaderboard, photo booth, and spin the wheel. They were able to highlight key events at the conference through the Leaderboard by urging people to attend certain events such as a webinar in exchange for points. This increased attendee engagement at the virtual event, which was their main goal.
The NUL Virtual Conference 2022 received twice as many registrations and attendees from around the world, as compared to previous in-person events. The virtual conference platform mirrored the look and feel of the in-person conference and attendees were able to take advantage of it the same way. vFairs played a pivotal role in making sure that the bridge between the two audiences was seamless and well-managed.
They were able to discuss solutions for Black America and open a discourse on equality and equity in the opportunities for growth, education, and employment through multiple live webinars. Attendees were also able to apply for jobs with leading organizations like Toyota, FedEx, Nestle, Delta, MasterCard, Verizon, and many more through the virtual career fair. The engagement around the content hosted at the conference had the following key statistics:
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Syeda Hamna Hassan
From virtual to hybrid & in-person events, from 50 to 500 to 5,000+ attendees. vFairs makes every event an epic experience.