As the world continues to adapt to a more remote work environment, a virtual hiring event has become increasingly popular for companies to connect with potential candidates. However, they also require careful planning and execution to ensure they are successful.
In this guide, we will explore the best tips, tricks, and strategies to host a virtual hiring event that will help you attract top talent and make the most of your time and resources. Whether you’re new to planning or hosting a virtual hiring fair or looking to improve your existing process, this guide will provide valuable insights to help you achieve your hiring goals. Let’s get started!
Chapter 1: Virtual Hiring Event Fundamentals
What is a Virtual Hiring Event?
A virtual hiring event is an online recruiting event that connects job seekers with potential employers in a virtual environment. These events use video conferencing and other online tools to facilitate communication between job candidates and hiring managers.
Virtual hiring events are becoming increasingly popular due to their convenience, accessibility, and cost-effectiveness. Examples of a virtual hiring event include online job fairs, webinars, and virtual career fairs.
These events are typically organized by employers, universities, or job search websites, and they allow job seekers to learn about job openings, network with recruiters, and apply for positions from the comfort of their own homes. A virtual hiring event is particularly useful for individuals who are unable to attend in-person events due to location, schedule, or other constraints.
Virtual vs. Hybrid vs. In-person Hiring Fair
Virtual, hybrid, and in-person hiring events are three distinct types of recruiting events that organizations can use to connect with job candidates. The main difference between the three types of hiring events is the level of physical presence involved.
Virtual Hiring Events:
A virtual hiring event takes place entirely online and uses video conferencing and other digital tools to facilitate communication between recruiters and job seekers. Examples of a virtual hiring event include online job fairs and virtual career expos.
Hybrid Hiring Events:
Hybrid hiring events are a combination of in-person and virtual elements, with some participants attending in person and others attending online. An example of a hybrid hiring event might be a job fair where some employers have virtual booths while others have physical booths.
In-person Hiring Events:
In-person hiring events are traditional job fairs or recruiting events where job seekers meet face-to-face with recruiters and hiring managers. Examples of in-person hiring events include career fairs, open houses, and networking events.
9 Benefits of Hosting a Virtual Hiring Event
Planning and hosting a virtual hiring event is daunting but they come with major benefits. Here are 9 potential benefits of hosting a virtual hiring event for employers and job seekers:
1. Save Costs:
A virtual hiring event is often less expensive to host than in-person events because they eliminate costs associated with venue rental, travel, and accommodations. One of the biggest costs associated with in-person hiring events is the rental of a venue, such as a conference center or hotel. These venues can be expensive, especially if they are in popular or high-demand locations. By hosting a virtual recruitment fair, companies can eliminate these costs altogether.
By eliminating the costs associated with venue rental, travel, and accommodations, companies can save money while still connecting with top talent from around the world. Additionally, a virtual hiring event can be more convenient for both companies and candidates, allowing them to connect and communicate from anywhere with an internet connection.
2. Increase Talent Reach:
Virtual hiring fairs enable employers to reach a much broader pool of candidates compared to traditional in-person hiring events. Since these events are hosted online, anyone with an internet connection can attend, regardless of their location.
This means that companies can attract talent from a wider geographic area, which can be especially beneficial if they are looking for candidates with specialized skills or experience.
3. Increased Accessibility:
Job seekers can participate in a virtual hiring event from anywhere with an internet connection, increasing the number of potential candidates that employers can reach. This means that employers can reach a much larger pool of potential candidates than they would be able to through traditional recruitment methods.
These events eliminate the need for travel and allow participants to attend from the comfort of their own homes. This can be especially advantageous for individuals who live in remote areas, have mobility issues, or simply don’t have the time to attend in-person events.
4. Build a Talent Pool for Future Vacancies:
Virtual hiring fairs can also be used to build a talent pool for future job openings. Companies can collect resumes and contact information from attendees, and use this information to reach out to potential candidates when suitable positions become available.
This approach can help companies save time and money in the long run, as they will already have a pool of qualified candidates to draw from.
5. Efficient Event Run Time & Time Management:
A virtual hiring event can be scheduled to take place over a shorter period of time than in-person events, saving time for both job seekers and employers. It can be scheduled at any time of day, making it easier for job seekers to participate around their work and personal schedules.
Moreover, a virtual hiring event offers attendees the ability to log in and out as they please and access on-demand content without strict time constraints. This is particularly beneficial for job seekers who may have other commitments or responsibilities.
6. Improved Engagement:
To make the virtual hiring process more engaging and interactive, employers can use a variety of tools and features that are available on online platforms. A virtual hiring event can use interactive tools such as chat rooms, webinars, and engagement features to keep job seekers engaged and informed.
7. Build Rapport with Professionals:
Virtual hiring fairs offer a great opportunity for employers to build rapport with professionals. Companies can offer resume reviews, career counseling, and interview tips to attendees, which can help them establish a positive relationship with potential candidates.
They can also share on-demand content and downloadable resources that provide valuable information about their company and its culture, which can help them attract top talent.
8. Enhanced Data Tracking:
Digital tools can be used to track metrics such as attendance and candidate engagement, providing valuable data for employers to analyze and optimize future events. Hosts and organizers can access first-party data instead of relying on third parties. The event data, therefore, is more tailored to the organizers’ and exhibitors’ needs.
By tracking attendance, organizers can determine how many people attended the event, how long they stayed, and which sessions or activities were most popular. This data can help them identify which sessions or activities were successful and which ones need improvement. They can use this information to plan future events and create more engaging sessions or activities that resonate with their audience.
9. Reduced Environmental Impact:
A virtual hiring event is more environmentally friendly than in-person events, as it eliminates the need for travel and reduces carbon emissions.
When it comes to in-person hiring events, candidates and employers must travel to a specific location. This often involves taking a car or other transportation, which contributes to air pollution and carbon emissions. In contrast, a recruitment fair allows attendees to participate from the comfort of their own homes, eliminating the need for travel and reducing the associated carbon footprint.
Virtual Hiring Fair Types
Virtual hiring fairs provide job seekers with a variety of opportunities to connect with potential employers, learn about job openings, and get a better understanding of different companies and industries.
Whether you’re just starting your job search or looking for a more targeted approach, a virtual hiring event can be a valuable tool for connecting with potential employers and advancing your career. A virtual hiring event comes in many different types, each with its own focus and format. Here are some common types of a virtual hiring event:
- Virtual Career Fairs:
Virtual career fairs are virtual hiring events that are typically organized by universities, colleges, or other educational institutions. These events are designed to connect students and recent graduates with potential employers. They can include features such as video conferencing, chat, and document sharing.
- Job Fairs:
Job fairs are virtual hiring events that are open to a wide range of employers and job seekers. These events may be organized by third-party providers or industry associations, and typically include features such as video conferencing, chat, and document sharing.
To get the most out of a general job fair, organizations should come prepared with a clear strategy for engaging with candidates. They should be ready to answer questions about their company and the positions they are recruiting for.
- Campus Drives
Campus drives are virtual hiring events that are specifically designed to connect employers with students and recent graduates. These events are usually organized by universities or other educational institutions, and provide employers with an opportunity to showcase their brand and connect with potential hires.
Campus drives typically include features such as video conferencing, chat, and document sharing, and may also include interactive sessions such as workshops or panel discussions.
To get the most out of a campus drive, organizations should come prepared with information about their company and the positions they are recruiting for, as well as a clear strategy for engaging with potential hires.
- Virtual Onboarding Fairs:
Virtual onboarding fairs are designed to help new hires get up to speed on company policies, culture, and benefits. These events can include sessions on topics like HR policies, benefits enrollment, and corporate culture.
- Industry-Specific Events:
Some virtual hiring events focus specifically on certain industries, such as healthcare or technology. These events may include panels, workshops, and other sessions designed to provide job seekers with insights into the industry and the latest job openings.
- Diversity and Inclusion Events:
Some virtual hiring events focus on promoting diversity and inclusion in the workplace. These events can include panels, workshops, and sessions designed to help employers attract and retain a more diverse workforce. These are focused events based on the company’s initiatives to ensure equal treatment of employees without disrespecting any gender, race, ethnicity or religion.
Virtual Hiring Fair Examples
A Virtual hiring event offers a convenient and efficient way to connect with potential employers and explore job opportunities from the comfort of your own home. Here are a few examples of virtual job fairs and career fairs vFairs has hosted:
Job Fairs:
This virtual job fair was aimed at candidates looking for jobs in the healthcare industry in Eastern Ontario. The event provided a platform for job seekers to connect with Bayshore Health, one of Canada’s leading providers of home and community healthcare services.
Attendees were able to explore job opportunities, learn more about the company, and chat with recruiters from Bayshore Health. The event was free to attend and was hosted on an online platform that allows for real-time interactions between job seekers and recruiters.
This virtual job fair was organized by Perth Airport, one of Australia’s busiest airports. The event was aimed at candidates looking for jobs in the aviation industry, such as pilots, air traffic controllers, and ground staff.
The event provided a platform for job seekers to connect with Perth Airport and other aviation companies, explore job opportunities, and learn more about the aviation industry. Attendees were also able to participate in live webinars and presentations on topics such as career development and industry trends.
This virtual job fair was aimed at candidates looking for jobs in the health and care sector in Barnsley, UK. The event provided a platform for job seekers to connect with local employers, explore job opportunities, and learn more about the health and care sector.
Attendees also participated in live webinars and presentations on topics such as career development and job search strategies.
Career Fairs:
This virtual career fair was aimed at candidates looking for jobs in the financial technology (fintech) sector. The event provided a platform for job seekers to connect with leading fintech companies, explore job opportunities, and learn more about the fintech industry. Attendees also participated in live webinars and presentations on topics such as emerging trends and technologies in fintech.
This virtual career fair was organized by RMIT University, one of Australia’s leading universities. The event was aimed at students and recent graduates looking for jobs and internships in various industries.
The event provides a platform for job seekers to connect with employers, explore job opportunities, and learn more about career development and industry trends. Attendees also participated in live webinars and presentations on topics such as resume writing and interview skills.
This virtual career fair was organized by Bell, one of Canada’s leading telecommunications companies. The event was aimed at candidates looking for jobs in the technology and digital sectors.
The event provided a platform for job seekers to connect with Bell and other technology companies, explore job opportunities, and learn more about career development and industry trends. Attendees participated in live webinars and presentations on topics such as emerging technologies and career growth opportunities.
Chapter 2: Planning a Virtual Hiring Fair
How to Set Up a Virtual Hiring Event
Setting up a virtual hiring event requires some planning and preparation. Here is a step-by-step guide on how to set up a successful virtual hiring event effectively.
Step 1: Define the Purpose of your Event
Before you start planning your virtual hiring event, it is essential to define the purpose and goals of the event. What type of candidates are you looking for? Which positions do you want to fill? What are the essential skills and qualifications required for the positions? Having clear answers to these questions will help you plan the event more effectively.
Step 2: Choose the Right Platform
There are many virtual hiring event platforms available to choose from, including vFairs, Zoom, Microsoft Teams, WebEx, and many more. When choosing a platform, consider your budget, the number of attendees you expect, and the features you need, such as video conferencing, chat, and screen sharing.
It is also important to ensure that the platform you choose is user-friendly for both recruiters and candidates.
Step 3: Set a Date and Time
When setting a date and time for your virtual hiring event, consider the time zones of your target audience. It is best to schedule the event during a time that is convenient for most attendees, such as early afternoon or early evening. It is also important to give candidates sufficient notice about the event to allow them to plan accordingly.
Step 4: Promote your Virtual Hiring Event
Promote your virtual hiring event through social media, job boards, and email campaigns. Use eye-catching graphics and messaging to attract potential candidates. Consider partnering with local colleges and universities, industry associations, or other relevant organizations to reach a wider audience.
Step 5: Prepare for the Event
Preparation is key to the success of your virtual hiring event. Here are some key elements to consider:
- Develop a list of questions to ask candidates during the event. This will help you identify the most suitable candidates for the positions you are recruiting for.
- Create a virtual booth or landing page for the event. This should include information about your company, the positions available, and any other relevant information candidates need to know.
- Train your recruiters on how to use the virtual hiring event platform. This will help them to effectively engage with candidates during the event.
- Conduct a test run of the virtual hiring event platform to ensure everything is working correctly.
Step 6: Host the Virtual Hiring Event
On the day of the virtual hiring event, ensure that you and your recruiters are logged in and ready to go. Here are 6 tips to make the event a success:
- Greet candidates as they arrive and make them feel welcome.
- Give an overview of the event and explain the format to candidates.
- Use video conferencing to conduct live interviews with candidates.
- Use chat to answer any questions candidates may have.
- Collect resumes and contact information from candidates.
- Take notes during the event to help you remember key details about each candidate.
Step 7: Follow Up with Candidates
After the virtual hiring event, it is essential to follow up with candidates. Here are some tips on how to do this:
- Send personalized emails to each candidate thanking them for attending the event.
- Let candidates know about the next steps in the recruitment process, such as further interviews or skills tests.
- Keep in touch with candidates to maintain their interest in the position and your company.
9 Things to Look for in a Virtual Hiring Platform
With so many virtual hiring platforms available, it can be challenging to know which one to choose. Here are 9 things to look for in a virtual hiring platform to help you make the right choice.
- User-friendly Interface
As users joining the event may not be tech-savvy, it is essential that the interface of the virtual hiring event platform is easy to navigate for both the recruiter and the candidate. Ideally, it should be intuitive and straightforward, with clear instructions on how to use the platform.
- Video Conferencing Capabilities
Video conferencing is an essential feature of any virtual hiring platform. It allows recruiters to conduct live interviews with candidates and interact with them in real-time. Look for a platform that offers high-quality video and audio capabilities to ensure a smooth and seamless interview process.
- Chat Functionality
Chat functionality is another essential feature of a virtual hiring platform. It allows recruiters to communicate with candidates in real-time, providing an efficient way to answer questions and provide additional information.
Chats get candidates faster responses without having to schedule a meeting with the recruiters. It also serves an alternative to those who do not feel comfortable taking video calls. Group chat rooms and individual chats are also offered.
Therefore, look for a platform that offers a chat feature that is easy to use and includes options for private and group chats.
- Customizable landing page
A customizable landing page allows recruiters to showcase their company and the job opportunities available. It should be easy to customize and provide a professional-looking presentation of your company and the position. Look for a platform that offers a customizable landing page that is easy to use and visually appealing.
Landing pages can be a great way to attract registrations and ticketing for your event. As an organizer, you will be able to get detailed metrics of the registrants and keep a track on them.
- Analytics and Reporting
Analytics and reporting are essential for tracking the success of your virtual hiring platform. They provide valuable insights into the recruitment process, allowing you to identify areas for improvement and make informed hiring decisions. Look for a platform that offers analytics and reporting tools that are easy to use and provide actionable insights.
- Security and Privacy
Security and privacy are critical considerations when choosing a virtual hiring platform. Look for a platform that takes security seriously, with robust data protection measures in place to ensure that your data is safe. Additionally, it should be compliant with privacy regulations, such as GDPR and CCPA.
- Integration with Other Software
The event platform should be able to integrate with other software you use, such as applicant tracking systems or video conferencing tools, to ensure a seamless recruitment process. Look for a platform that offers integration options that are easy to use and set up.
- Mobile Accessibility
As more and more people use their smartphones and tablets to access the internet, mobile accessibility is an essential factor to consider. Look for a platform that offers mobile accessibility, with an app or mobile-friendly website that allows candidates to apply for jobs and access information on the go.
- Customer support
Look for a platform that offers excellent customer support, with multiple ways to get in touch, such as phone, email, or chat. Additionally, it should have a comprehensive knowledge base or FAQ section that provides answers to common questions.
Budget Analysis
It’s important to create a detailed budget analysis in advance to ensure that all expenses are accounted for and that the event stays within budget. Here is a sample budget analysis for a virtual hiring event:
- Expense
- Virtual Platform
- Marketing and Promotion
- Video Conferencing Tools
- Job Board Listings
- Gamification Software
- Mobile Event App
- Document Sharing Tools
- Staffing/Personnel
- Miscellaneous
- Total
- Approximate Cost
- $1,500 - $5,000
- $500 - $2,500
- $500 - $1,500
- $500 - $1,500
- $1,000 - $2,000
- $500 - $1,500
- $500 - $1,500
- $1,500 - $5,000
- $500 - $1,000
- $7,500 - $21,500
Note: The above costs are approximate and may vary based on the size and scope of the virtual hiring event.
Some additional considerations that may affect the budget include:
- Number of employers participating
- Length of the virtual hiring event
- Number of job seekers expected to attend
- Additional features, such as virtual job interviews or on-demand presentations
How to Market a Virtual Hiring Event
The rise of virtual hiring events has transformed the way companies recruit new talent. However, the success of a virtual hiring fair depends on how well it is marketed. Follow these steps to market your event well.
Step 1: Define Your Target Audience
Are you looking to attract recent graduates, mid-career professionals, or individuals with specific skills? Knowing your target audience will help you create messaging that resonates with them.
For example, if your target audience are recent graduates, you can create social media campaigns that target universities and colleges. You can also reach out to career services offices to promote the event to their students.
Tip: Use social media analytics to determine the demographics of your followers and website visitors. You can also survey your current employees to understand their interests and how they found their current roles.
Step 2: Create a Landing Page
A landing page is a standalone web page that is designed to convert visitors into leads. It is an essential component of any marketing campaign as it allows you to collect contact information from potential attendees. Your landing page should provide information about the event, including the date, time, companies and the types of roles that will be available.
For example, a landing page for a virtual hiring fair could include a video of a recruiter discussing the benefits of working at the company and showcasing the types of roles available. It could also include testimonials from current employees about their experiences working at the company.
Tip: Use eye-catching visuals and concise messaging to capture the attention of your visitors. Keep your form fields minimal, asking for only essential information such as name, email address, and resume.
Step 3: Leverage Social Media
Social media is a powerful marketing tool that can help you reach a wider audience. It is essential to have an active presence on social media platforms such as LinkedIn, Twitter, and Facebook, where potential candidates are likely to be active.
As the organizer, it is important to create a social media campaign that includes posts about the virtual hiring fair and highlights some of the key benefits of working at the company. Use the hashtag #VirtualHiringFair and mention the careers page of the company’s website to drive traffic to the landing page.
Tip: Use appropriate hashtags and mentions to increase the visibility of your posts. Share photos and videos to provide a glimpse into the company culture and showcase the benefits of working at the company.
Step 4: Make Use of Email Marketing
Email marketing is an effective way to promote your virtual hiring fair to a targeted audience. Create a personalized email campaign that includes all the essential details, such as the date, time, and registration link. Use attention-grabbing subject lines, concise messaging, and clear CTAs to encourage your potential attendees to register.
Tip: Send reminders to those who have registered to increase attendance.
Step 5: Partner with Relevant Organizations
Partnering with relevant organizations can help you reach a targeted audience. Reach out to professional associations, universities, and job boards to see if they would be interested in promoting your event to their members.
For example, partnering with influencers in your industry can help you reach a wider audience and build credibility. You can collaborate with influencers by inviting them to speak at your virtual hiring fair or by asking them to share your event on their social media platforms. This can help you reach a more targeted audience that is interested in your industry.
Tip: Offer a discount to these associations or job boards to incentivize them to promote your event.
Step 6: Use Paid Advertising
One effective way to market your virtual hiring fair is through paid advertising. You can leverage Google Ads or social media platforms such as Facebook, LinkedIn, and Twitter to promote your event to a broader audience.
To maximize the effectiveness of your paid advertising, make sure to target your ads based on the job titles, location, and industries you are trying to attract. Additionally, track and analyze your paid advertising performance to adjust your strategy and optimize your spending.
Tip: Use compelling ad copies and visuals to encourage clicks and ensure your landing page is optimized for conversions.
Chapter 3: Hosting A Virtual Hiring Event
5 Best online platforms for Virtual Hiring Events
There are many virtual hiring event companies that offer extraordinary platforms for virtual hiring events. Here are the 5 best virtual hiring platforms that have hosted uncountable hiring fairs.
1. vFairs:
vFairs is a powerful virtual events platform that has hosted hundreds of virtual hiring fairs so far. It is a comprehensive platform that offers features such as chat rooms, video conferencing, webinars, and more. Their virtual booths allow employers to showcase their company culture and engage with job seekers through various interactive tools.
The platform offers customizable virtual event solutions to meet the needs of recruiters and job seekers. Its user-friendly interface and advanced features make it an ideal choice for virtual hiring events.
vFairs provides video and chat capabilities, one-on-one chat sessions, and group sessions that allow job seekers to connect with recruiters and hiring managers. With customizable branding options and analytical tools, employers can easily evaluate the success of their virtual events. vFairs also provides a dedicated manager to each client which is completely free of cost.
Additionally, vFairs has integrated AI into their email builder, which simplifies the process of setting up email campaigns for event organizers. Furthermore, they intend to incorporate AI into various other aspects of their platform, such as social media posts, scriptwriting, landing pages, speaker bios, and more.
vFairs G2 ratings as of 7th March 2023:
- Meets Requirements
- Ease of Use
- Good Partner in Doing Business
- Quality of Support
- Event Creation
- Ratings
- 9.2
- 9.1
- 9.6
- 9.6
- 9.4
2. Brazen:
Brazen is one of the top virtual event companies that provide a platform for virtual career fairs, recruiting events, and webinars. Brazen’s platform offers live video and chat capabilities, one-on-one chat sessions, and group sessions that allow job seekers to meet recruiters and hiring managers in a virtual setting. Brazen also offers customizable landing pages and registration forms to help employers brand their virtual events.
However, a few user reviews on G2 show how some users may have faced some issues.
‘I would say the biggest dislike is cost. We could do a lot more with the platform if they didn’t charge for every new feature or when we want to invite our hiring managers to participate in events.’ Alyssa B. Talent Acquisition Team Lead
‘I didn’t like the compatibility with phones. I was using my web browser, so I would join a booth, click the enable chat and wait. But when I would click out to let’s say do something else in my phone, I would redo it all over.’ Naome M. Field Representative
3. Handshake:
Handshake is a virtual event company that provides a platform for virtual career fairs, recruiting events, and employer information sessions. Handshake’s platform offers video and chat capabilities, as well as customizable landing pages and registration forms. Handshake also integrates with many popular applicant tracking systems to help employers streamline their recruiting process.
However, a few user reviews on G2 show how some users may have faced some issues.
‘The user interface isn’t the prettiest – it can be clunky to use, and some information is duplicated in different spaces. Onboarding new users to the platform is not intuitive. There are also (rarely) glitches that have to be addressed from a developer standpoint which can take some time to update.’ Verified User in Construction
‘It’s pretty extensive. For a smaller company like ours, it’s a little too much.’ Kimberly D. Controller
4. Hopin:
Hopin is a virtual event company that provides a platform for virtual conferences, meetups, and other events. Hopin’s platform offers video and chat capabilities, as well as networking and engagement features that allow job seekers to connect with recruiters and other attendees. Hopin also offers customizable branding options and integration with popular marketing tools.
However, users have felt that Hopin has become a pricier option.
‘Hopin has increased their pricing quite a bit which has made the platform not financially feasible for us anymore. The price, in relation to the limited features it has in comparison to so many of their competitors, is what made us leave their service.’ Jessica L. Manager
‘The price, I see Hopin as a great solution and platform for a higher budget, you pay on a monthly basis and get all the features, it’s well designed but a little expensive when you have many events and clients like us.’ Ouali B. CEO & Founder
5. Bizzabo
Bizzabo is an all-in-one platform that offers event management tools, including virtual career fairs. It has features such as networking, lead retrieval, and custom branding. Bizzabo also offers analytics to help recruiters measure the success of each event. It has become a popular platform for virtual career fairs due to its intuitive interface and robust set of features.
However, a few users have been facing some issues with the platform, especially with the quality of service.
‘I think that the quality of service has significantly decreased since their “restructuring” at the end of the year.’ Victoria R.
‘I wish they had a customer support phone number, it’s still a newish platform and it has system errors pretty frequently and it can be hard to hear back from support quickly.’ Verified User in Computer Software
Top 10 Features Needed for a Virtual Hiring Event
After you choose the right platform for your event, make sure you know what features they offer that can level up your virtual hiring experience. Here are the top 10 features you need to consider before saying ‘YES’ to any platform:
1.Event Gamification
Gamification is the use of game-like elements to engage participants in a virtual hiring event. By incorporating elements such as leaderboards, badges, and rewards, event organizers can create a fun and engaging experience for attendees. Gamification can also be used to encourage attendees to visit all of the virtual booths, attend all of the sessions, and complete all of the required tasks.
2. Interactive Webinars
They are a great way to provide attendees with valuable information about your organization and the positions you are recruiting for. By incorporating features such as live Q&A sessions, polls, and surveys, organizers can keep attendees engaged and gather valuable feedback. Interactive webinars can also be recorded and made available on-demand, allowing attendees to access the content at their convenience.
3. Job Boards
Job boards are a key feature of any virtual hiring event. They provide attendees with a centralized location to view all of the available job openings and submit their resumes. Job boards should be easy to navigate, searchable, and include detailed job descriptions and requirements.
4. Video Conferencing
Video conferencing is essential for virtual hiring events. It allows attendees to connect with recruiters and hiring managers in real-time, and provides an opportunity for face-to-face conversations. Video conferencing should be easy to use, reliable, and include features such as screen sharing, chat, and recording.
5. Mobile Event App
A mobile event app is a great way to keep attendees engaged and informed throughout the virtual hiring event. The app should include features such as a schedule of events, speaker bios, session descriptions, and an interactive map of the virtual venue. The app should also allow attendees to connect with each other and share contact information.
6. Document Sharing
This functionality allows attendees to share their resumes, cover letters, and other relevant documents with recruiters and hiring managers. Document sharing should be easy to use, secure, and allow for multiple file formats.
7. Meeting Scheduler
A meeting scheduler is a great way to streamline the process of scheduling interviews and follow-up meetings with potential candidates. The scheduler should be integrated with the video conferencing platform, and allow for easy scheduling and rescheduling of appointments.
8. Virtual Booths
As an organizer or exhibitor, you want to create a personalized experience for the attendees. With a virtual booth, you can get some dedicated real estate at the event where you can respond to individual queries and educate candidates about your company. Booths should also include information about the positions you are recruiting for and the benefits of working for your organization. Booths should also include a video introduction, a chat feature, and links to relevant resources.
9. Social Media Integration
A great way to promote your virtual hiring event and engage with potential attendees is to integrate with social media platforms. Social media platforms such as LinkedIn, Twitter, and Facebook can be used to share event information, promote sessions, and encourage attendees to register.
10. Analytics and Reporting
Analytics and reporting are essential for measuring the success of your virtual hiring event. Event organizers should track metrics such as attendance, engagement, and job applications. This data can be used to improve future events and optimize recruitment strategies.
Events platforms usually offer detailed metrics such as booth visits, number of applications, meetings, webinar views, and more. However, they may come at an additional cost.
10 Strategies to Boost Attendee Engagement
Here are some steps that you can follow to increase engagement at your virtual hiring event:
- Make Your Promotions Exciting
Creating marketing buzz and setting the tone for your virtual hiring event is the first step to getting people excited. Start your marketing activities at least a month in advance. This will help your target audience remember it and be more and more inclined to attend. While there are several approaches you can take, creating fear of missing out (FOMO) amongst your target audience is an effective one. Besides messaging tactics, using the best channels to reach your audience is critical. Emails and social media marketing are two key channels that can prove helpful for your efforts.
- Email Marketing
Send your first invitation a month in advance. This should include the event agenda. Add a few pointers around the benefits of attending the event. Mention any influencers and high-profile companies here. You’d also want to do giveaways and contests to bring more people to your event so mention these in your agenda as well.
Then, follow up with two to three reminders for those who didn’t register. You can also add customer testimonials or any other kind of social proof to establish the authority and credibility of your event. Space these out evenly so you don’t run the risk of annoying your prospects.
Oh and don’t forget to remind all the registrants that you’re going live at least 30 min before the event.
- Social Media Marketing
Social media is a gold mine for building event hype. And it’s so versatile!
Make teaser videos and share testimonials and images from past events. You’ll also want to add hashtags so all your posts get more visibility and are easier to reference. Create a custom hashtag and ask sponsors, exhibitors, and attendees to use it to boost reach.
More importantly, make it fun! Highlight the pull factors in your messaging so that people want to attend the event. Mention every company and speaker that’s a crowd-puller. If Unilever has a booth at your university’s job fair, students will run to the registration page!
- Choose A Virtual Hiring Event Platform With Realistic Venues
Virtual hiring events have existed long before COVID-19. But why didn’t they take off back then? The reason for their lack of fame was the disconnected experience they offered. It was the lack of an immersive environment.
That’s why virtual venues can be the difference between a virtual hiring event that people keep talking about long after it’s over and one that’s quickly forgotten. Many virtual hiring event platforms like vFairs offer 3D event spaces like virtual lobbies, auditoriums, networking lounges, and exhibit floors. These mimic actual venues so they’re easier to navigate and also more exciting than traditional event web pages.
- Play A Welcome Video Upon Entry
Welcome attendees to the event with a pre-recorded video. When they log in for the first time, you want to auto-play the welcome video. But what should be in it?
Tell them how you appreciate their presence and what they can expect from the event. Moreover, many attendees might still struggle with new technology so it always helps to provide extra assistance. Guide them through the application and show them the different areas they can navigate to.
Have this video accessible at any time in case some people forget their way around the virtual space. If your platform has a video vault, store the video there. Towards the end of the welcome video, you can let viewers know that the video can be accessed at any time from the video vault. While this isn’t mandatory, it helps attendees feel more valued and taken care of. And as a consequence, more invested in the event.
- Set Up A Vibrant, Custom Exhibit Hall
If you’re hosting a virtual job fair, help your exhibitors set up their respective booths to represent their company. Each exhibitor has the power to style the booth as per their liking and branding. If it’s a virtual career fair, you can display different departments at different booths and share the relevant information for each.
Again, this makes a more immersive experience. Showcasing prominent logos always helps increase an event’s appeal.
- Publish A Live Job Board
Live job boards are great to reel in attendees and help them find relevant roles quickly. They provide an easy and quick way to check for open roles. Once they find a position that interests them, they can head to the right booths. This saves time and optimizes the career fair experience for attendees.
- Use A Social Wall
Social walls like walls.io are a great way to showcase event engagement and build momentum. These walls consolidate all social media posts on various channels and display them in an embedded widget on your event page.
This helps people see what other attendees are up to and even the event areas that are catching the most attention. And attendees can tell where the party is at. This is great for boosting engagement at virtual hiring events.
- Deploy Interactive Networking Options
While chat and video calls are now available with most virtual hiring event providers, you’d want to take it up a notch to keep attendees hooked. Luckily, there are a lot of ways to do that now!
- Auto-matchmaking: Automatically pair attendees with companies that match their interests and initiate productive conversations.
- Group networking: Enable attendees to connect in groups over chat, audio, or video.
- Games like Kahoot!: Test attendees on their knowledge with fun games like Kahoot!
- Networking integrations: Integrate with other apps that offer even more networking options. An example is spatial chat which stimulates real-life lounges where you can walk up to a person of interest and strike up a conversation.
- Play A Game of Scavenger Hunt
A scavenger hunt can do multiple things at once. While you can make the event more attractive for attendees with clues and the appeal of the competition, you can also incentivize it with giveaways.
But there’s something in it for exhibitors as well. You can direct attendees to specific booths by placing clues there and initiating more conversations. For virtual career fairs, you can direct people to departments that have the most openings.
- Play a Game of Trivia
Trivia games are an exciting way to initiate friendly competition and get people excited about things that interest them. You can also use them to test industry knowledge and other skills. Ultimately, it’s a great way to stimulate the mind.
You can also have live polls to take a pulse check on how attendees feel at the event.
Explore more event gamification features.
- Partner Up With A Gifting Service
Who said you couldn’t get swag bags at virtual hiring events?
Get in touch with a local vendor who does corporate gift packages. For job fairs, you can charge your exhibitors a special fee if they’d like to be a part of the swag bag promotion. You can brand different items for different sponsors. So the pen can be branded for Company Alpha while the notebooks come in the colors of Company Beta. Useful and relevant freebies always boost engagement at virtual hiring events. This also makes for an added incentive to register for the event.
Chapter 4: Attending a Virtual Hiring Event
How to Attend a Virtual Hiring Event?
As a first time attendee, it might be a little tricky to understand how virtual hiring events work. Here are 6 essential steps you must take to attend a virtual hiring event:
Step 1: Registration
Job seekers typically register for the event in advance through an online platform. During registration, they provide basic information such as their name, contact information, and job preferences.
Step 2: Preparation
Prior to the event, you are able to review the list of participating employers and research the available job openings. This will give you a sense of what the interviewers will be looking for.
Step 3: Log-in
On the day of the event, you can log in to the virtual platform using a computer or mobile device and start exploring the event right away!
Step 4: Navigation
Job seekers can navigate through the virtual hiring event using an interface that includes video conferencing, chat rooms, virtual booths, sessions, and more. You may visit virtual booths to view job descriptions, company information, videos, and other informational content.
Step 4: Networking
You can engage with recruiters and hiring managers through interactive tools such as chat rooms, webinars, networking lounges, and more. You can ask questions about job openings, company culture, and career paths.
Step 5: Resume Submission
When you find the job that works best for you, apply away! You can submit your resume and other application materials directly through the virtual platform.
Step 6: Follow-up
After the virtual hiring event, employers may follow up with you to schedule interviews or provide additional information.
7 Insider Tips on How to Attend a Virtual Hiring Event
Virtual hiring fairs offer a convenient way for candidates to explore job opportunities and connect with recruiters without leaving their homes. However, attending a virtual hiring fair can be daunting if you’re not sure what to expect. Here are the 7 insider tips for attending a virtual hiring fair:
- Prepare Ahead of Time
Just like an in-person hiring fair, it’s important to prepare ahead of time for a virtual hiring fair. Take some time to research the companies that will be attending and the positions they are recruiting for. Make a list of the companies you’re interested in and the questions you want to ask recruiters. This will help you make the most of your time at the event.
- Test Your Technology
Before your virtual hiring event starts, test your technology to ensure that everything is working properly. Make sure your internet connection is stable and your webcam and microphone are functioning properly. Test the platform you’ll be using to attend the event and make sure you’re familiar with its features.
- Dress Professionally
Although you’ll be attending the event from home, it’s still important to dress professionally. Dress as if you were attending an in-person hiring fair. This will help you make a good impression on recruiters and demonstrate your professionalism.
- Be Ready to Introduce Yourself
When you connect with a recruiter, be prepared to introduce yourself and explain your experience and qualifications. Have an elevator pitch prepared that highlights your skills and experience. This will help you make a strong first impression and start a conversation with the recruiter.
- Ask Questions
Virtual hiring fairs provide an opportunity to ask recruiters questions about the company and the positions they are recruiting for. Prepare a list of questions ahead of time and ask them during your conversation with the recruiter. This will help you learn more about the company and the job opportunities available.
- Take Notes
During your conversations with recruiters, take notes on the key points discussed. This will help you remember important details and follow up with the recruiter later. Taking notes also demonstrates your interest and engagement in the conversation.
- Follow Up
After the virtual hiring fair, follow up with the recruiters you spoke with. Send a thank-you email that summarizes your conversation and reiterates your interest in the company and the job opportunity. This will help you stand out from other candidates and keep your name top of mind with recruiters.
In conclusion, attending a virtual hiring fair can be a great way to connect with potential employers and explore job opportunities. By preparing ahead of time, testing your technology, dressing professionally, introducing yourself, asking questions, taking notes, and following up, you can make the most of your time at the event and increase your chances of landing your dream job.
8 Tips for Employers to Hire Virtually
Finding the right candidates at the virtual hiring event can be extremely daunting. To ease your process, here are 8 insider tips for employers to hire virtually and make the most of the virtual hiring process:
- Define Your Hiring Needs
Before you begin the virtual hiring process, it’s important to define your hiring needs. Create a job description that clearly outlines the skills and qualifications required for the role. This will help you attract the right candidates and ensure that you’re making the most of your time during the virtual hiring process.
- Choose the Right Virtual Hiring Platform
There are a variety of virtual hiring platforms available, and it’s important to choose the one that best fits your needs. Consider the features you require, such as video conferencing, chat, and document sharing. Choose a platform that is user-friendly and easy for candidates to navigate.
- Prepare Your Team
Make sure your hiring team is prepared for the virtual hiring process. Ensure that everyone is familiar with the virtual hiring platform and its features. Assign roles and responsibilities for each team member to ensure a smooth and efficient hiring process.
- Schedule Virtual Interviews
Schedule virtual interviews with candidates in advance. Provide clear instructions on how to join the virtual interview and any additional information the candidate needs to prepare. Consider using a scheduling tool to simplify the process and ensure that everyone is on the same page.
- Conduct Effective Virtual Interviews
Conducting virtual interviews requires different skills than in-person interviews. Make sure your team is trained on how to conduct effective virtual interviews. Provide clear instructions on how to use the virtual interviewing platform and any other tools that will be used during the interview.
- Assess Candidates Effectively
Assessing candidates virtually requires a different approach than in-person assessments. Consider using virtual assessments, such as video interviews or online skills assessments, to evaluate candidates’ skills and qualifications.
- Communicate Effectively
Clear and effective communication is key during the virtual hiring process. Make sure to communicate regularly with candidates, providing updates on their status in the hiring process. Keep the lines of communication open to ensure a positive candidate experience.
- Offer a Positive Candidate Experience
The virtual hiring process can be daunting for candidates. Offering a positive candidate experience is essential to attracting top talent. Make sure to provide a clear and transparent hiring process, communicate effectively, and offer support and guidance to candidates throughout the process.
FAQs
What should I expect at a virtual hiring event?
A virtual hiring event typically includes virtual booths of employers, where you can view information about the company and their job opportunities. You can also chat with recruiters or participate in webinars and presentations about the company and its hiring process.
What happens at a virtual hiring event?
At a virtual hiring event, you can learn about job opportunities, connect with recruiters, and attend virtual presentations and webinars. You can also ask questions and learn more about the hiring process and company culture.
Is a virtual hiring fair as effective as the onsite one?
A virtual hiring fair can be just as effective as the onsite one. While you may miss the face-to-face interaction, a virtual hiring event allows you to connect with more employers and explore more job opportunities in a shorter amount of time. It also allows for greater flexibility in scheduling and participation.
What equipment do I need to attend a virtual hiring event?
To attend a virtual hiring event, you will typically need a computer, a reliable internet connection, and a webcam. You may also need a microphone and headphones for clear communication during virtual interviews or webinars. Some virtual recruitment fairs also require a specific virtual platform or software.
How do I register for a virtual hiring event?
To register for a virtual hiring event, look for information on the event website or through job search platforms. You may need to create an account or fill out a registration form. Once you have registered, you will typically receive instructions on how to access the virtual hiring event.
Can I apply for jobs during a virtual hiring event?
Yes, many virtual hiring events allow you to apply for jobs during the event. Employers may have virtual booths where you can submit your resume or application. You may also be able to schedule virtual interviews or chat with recruiters about specific job opportunities.
How should I prepare for a virtual hiring event?
To prepare for a virtual hiring event, research the companies and job opportunities that will be featured at the event. Update your resume and prepare a list of questions to ask recruiters. Make sure you have the necessary equipment and a quiet, distraction-free environment for virtual interviews or webinars. Dress professionally and be ready to showcase your skills and qualifications.
