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vFairs recently hosted a webinar for its audience on The Future of Events: A New Normal. This is exactly what we discussed. The future of events. And what does that constitute?
You guessed it. Hybrid.
Let’s dissect everything the webinar talked about step by step.
A hybrid event has both physical and virtual components. Audiences can connect with one another and experience the event irrespective of geographical location. It empowers organizations to run a live in-person event with a limited audience while hosting a virtual event to engage online attendees.
But it’s much more than that. In fact, hybrid events are so flexible, no two events may ever look the same. Let’s dive into some of the key aspects you can choose from for your very own hybrid events.
Before you host hybrid events, you must know the benefits of hybrid events.
Hybrid events have 3 types:
Broadcast just the live stream into the virtual platform.
This allows online audiences to enjoy a fully branded immersive virtual experience. It also facilitates engagement for online and physical attendees via Q&A sessions, video chats and private chat rooms. Integrations such as Restream or YouTube can help you case your live presentations out to a larger crowd.
For these events, you need solid A/V capabilities onsite and a strong internet connection.
Host a virtual event on one day and a physical event on another.
This helps the organization focus on one event at a time. They can take sponsors and exhibitors online and can keep all statistics in one place. Usually, organizers will host the live event first, and the virtual event after. This is because the virtual event can be kept open for much longer than the live event without procuring any extra costs. For example, a 3-day live summit will upload all the recorded presentations, documents, etc. onto their virtual event platform and leave it online for 30 days afterward.
For this type of event, you may need to put extra effort into repurposing content for use at your second iteration.
The physical event and hybrid events happen at the same time.
The complex hybrid model facilitates cross networking between the audience via our mobile chat, polls, Q&A sessions and discussion boards. Organizers can choose what they show to their live and virtual audiences. Exhibitors may be able to host both an in-person and virtual booth. Presentations may be accessible to both audiences, or exclusive to one audience. For example, the online audience may have exclusive access to pre-recorded sessions, or the live audience could have exclusive access to live presentations.
For this event, you will require a large number of resources leading up to the event and on a live day, to coordinate all of the simultaneous activities.
There are two components of hybrid events: the in-person experience and the online experience.
The in-person audience needs a mobile-friendly site or app used by onsite attendees for registrations, networking, participating in polls and downloading content.
The online audiences participate in the web-based virtual event. The virtual event only needs to be desktop/tablet compatible.
The in-person attendees register beforehand on the landing page or a kiosk.
Audiences attend physically, participate in webinars, and network via mobile sites to discover fellow attendees and chat. They can access digital content, schedules etc on the mobile app. They get separate reports for in-person registration.
The virtual attendees register via the landing page, they access live streams online and network through text, audio and video. They view videos in the video vaults and get rich content in exhibit halls in addition to detailed reports for all activities.
You can promote your event in the registration phase in a number of ways:
Engage your exhibitors, speakers and attendees with a ton of activities to provide all of them a fulfilling experience:
Post-event, measure the impact of your event and get an understanding of how well your event performed:
The future of events is hybrid. And vFairs is not just a solution that offers it, it is the solution. We have great visuals and excellent networking solutions. Which makes it the perfect solution.
This is what the new normal is going to look like. To know more watch the complete webinar or click here to learn more about our hybrid event platform!
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