May Product Updates: Put AI to Work on Your Busywork, Track Every Interaction Automatically & See Event Performance at a Glance

Anyone who’s run a large event knows the job isn’t really “running the event.” It’s running fifty smaller jobs at once: writing promo emails, answering the same attendee questions, chasing exhibitor details, reconstructing what actually happened on the floor once it’s all over.

May’s updates go after those jobs directly. We’ve expanded the vFairs AI suite to handle the work that eats your team’s time, rolled out Smart Badges that capture every interaction without anyone scanning anything, given exhibitors a self-serve portal so they stop routing everything through you, and rebuilt reporting so event performance is something you can actually see — not something you assemble from six exports.

The theme, if there is one: less manual work, more visibility.

Let’s get into what’s new.

Let AI Handle the Jobs Your Team Doesn’t Have Time For

Three weeks out from a big event, the workload looks the same for almost every team: promo content is behind schedule, attendees are emailing basic questions, meeting requests are piling up in a spreadsheet nobody owns, and matchmaking is still a manual exercise in guesswork.

The vFairs AI suite is built around exactly these recurring, draining jobs.

The AI Writing Assistant drafts your promo content — emails, landing page copy, social posts, post-event recaps — so your marketing doesn’t get squeezed every time the agenda shifts. The 

Always-On AI Assistant lives in your event app, trained on your event’s FAQs, maps, and schedule, and answers attendee questions 24/7 so your team isn’t running a help desk.

Personalized Recommendations build a personal agenda for each attendee that adapts in real time, so nobody misses the sessions that matter to them. 

The AI Meeting Scheduler finds the right matches, checks calendars, books the meeting, and sends reminders — no back and forth. 

And AI Matchmaking recommends the right one-to-one connections before and during the event, so networking actually leads somewhere instead of being left to chance.

Each piece exists because event teams told us, repeatedly, that these specific jobs were where their time went. Now they don’t have to be.

Track Every Booth Visit and Session Automatically With Smart Badges

Attendees walk past scanners, reps forget to scan their badge, and sponsors barely get any insights on foot traffic around their ads.

vFairs Smart Event Badges fix this at the hardware level. Using RFID and BLE technology, badges automatically track check-ins, session attendance, and booth visits — no scanning required, no QR code waving, no missed interactions.

The data this unlocks changes what you can tell your stakeholders. Floor heatmaps show exactly where attendees spent their time. Session-level attendance is captured passively and accurately. Sponsors and exhibitors get reporting based on real behavior, not scan compliance.

For organizers, this is full event intelligence from a single badge. You get the complete picture of how people actually moved through and engaged with your event.

Give Exhibitors a Portal That Runs Itself

If your exhibitors route every question, update, and request through your team, you already know the cost. Booth details, floor map questions, meeting requests, and lead follow-ups all land in your inbox, and it all slows everyone down.

The enhanced Exhibitor Portal turns exhibitors into self-serve users. From one centralized hub, they can manage their company details, view floor maps, purchase booths, send meeting requests, and track their leads without waiting on you for any of it.

For exhibitors, this means faster setup and full ownership of their event presence. For your team, it means the back-and-forth that used to consume the weeks before an event largely disappears. Exhibitors get answers instantly because the answers live in their portal.

The result is a better experience on both sides — and more leads and engagement for the exhibitors who invest in your event.

See Exactly How Your Event Performed With Reporting 360

Event data has never been the problem. It’s everywhere: registration numbers, session attendance, booth traffic, engagement metrics. The problem is that it lives in different places, and turning it into an answer to “how did the event go?” takes hours of exporting and assembling.

Reporting 360 brings all of it into one dashboard. Cleaner, more visual reporting gives you a complete view of how your events are performing across a single event or your entire organization’s portfolio.

Instead of piecing together CSV exports the week after your event, you open one dashboard and see the story: what worked, where attendees engaged, which sessions delivered, and how this event stacks up against your others.

For teams that report up to leadership or out to sponsors, this is the difference between “let me pull that together” and “here it is.”

Turn a Name & Email Into a Full Lead Profile Instantly

At a busy booth, capturing a lead usually means capturing the basics — a name, an email, maybe a company from a scanned card. That’s a contact, not a lead. You still don’t know if they’re a decision-maker, whether they fit your ideal customer profile, or whether they’re worth your rep’s time.

AI Lead Enrichment closes that gap in one tap. Capture the basic info manually or by scanning a card, then enrich it instantly — company name, title, and more get added automatically. You can even double-check information you already have to make sure it’s accurate.

The impact shows up in the moment and after it. Reps know who they’re talking to while the person is still standing in front of them, so high-value prospects get real-time instead of being rushed along. And when follow-up starts, every lead already has context — no cold outreach, no mornings lost to piecing together who your team actually met.

Your team leaves every conversation with a lead worth following up on.

These updates are live now in your vFairs dashboard. We’re continuing to build features that take manual work off your team’s plate and give you full visibility into your events, with more improvements on the way.

Got questions about any of these features or want to see them in action? Book a demo or reach out to us at [email protected].