Key Takeaways:

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• Agents ≠ copilots: build small, proactive AI “teammates” that wake up via triggers (e.g., new row in Sheets) and act across tools (Gmail, HubSpot, etc.).
• Always keep a human review step for important emails (like sponsors).
• Give agents the right data (like attendee lists) so they don’t make things up.
• Plan for limits: emails may need to be sent in batches and AI can be slower with more data.
• Costs are low compared to manual work, usually only a few hundred dollars per event.