Send & Schedule WhatsApp Campaigns for Event Participants

Introducing vFairs WhatsApp Campaigns: fast, high-open-rate messaging built into the campaign workflow you already use.

You’ve built the reg confirmation email. You’ve queued the SMS reminder. Both go out on schedule, and both do their job, to a point. But there’s one place your attendees are checking constantly that neither channel touches: WhatsApp.

For most of the world, WhatsApp isn’t an alternative to email and text, it’s the default. It’s where messages get opened in minutes instead of sitting unread, and where a quick “see you there” comes back in seconds instead of never.

Email and SMS have been carrying the full weight of attendee communication. WhatsApp Campaigns adds the touchpoint that was missing.

What Are WhatsApp Campaigns?

WhatsApp Campaigns is the newest channel inside vFairs’ email marketing module, joining email campaigns and SMS campaigns as a fully integrated way to reach attendees and pre-approved guests, on the channel they already have open.

Build Campaigns the Way You Already Do

If you’ve built an email or SMS campaign in vFairs, you already know how to build a WhatsApp campaign. Pick a template, define your audience, and choose when to send. No new tool to learn, just a new, higher-attention channel to put it to work on.

• Use pre-approved templates for a fast start, or send fully custom messages approved through Meta
• Add buttons like “Visit website” to drive attendees straight to action
• Send immediately or schedule ahead of time, just like your other campaigns
• Target the right audience with built-in segments: registered attendees, pre-approved guests, or anyone who’s received a message but hasn’t finished their profile yet

Send Under Your Own Brand

With WhatsApp Campaigns, you have two ways to send:

• Standard vFairs route – start sending right away using vFairs’ pre-approved templates and sender. No setup required.
• Fully branded route – authenticate your own WhatsApp Business account and send from your own number, so every message arrives under your organization’s name, not vFairs’. Setup takes about 24 hours.

Whichever route you choose, your attendees always know exactly who they’re hearing from.

Have a Real Conversation, Not a Broadcast

Messaging shouldn’t be one-way. The built-in inbox lets attendees reply directly, and your team can respond right back, all in the same thread. Chat access is limited to your designated team members, so conversations stay organized and accountable.

Know What’s Working

Reporting and analytics are built directly into the module, giving you the same visibility into your WhatsApp campaigns that you already have for email and SMS. Track performance across all three channels without switching tools or exporting data.

Another Touchpoint, One Connected Strategy

WhatsApp Campaigns don’t replace your email and SMS campaigns, they add to them. Attendees who don’t always open email, or whose SMS notifications get buried, are still reachable, because now you’re meeting them wherever they already are. Run a single, connected messaging strategy across all three channels from one place, with faster delivery and higher reply rates on the channels attendees use most.

If you’ve ever wondered how many attendees never saw your message because they don’t check email or texts, this is for you.

WhatsApp Campaigns is available now as a priced add-on, in line with our existing SMS offering. Reach out to your vFairs account manager or book a demo to see it in action.

Read more about WhatsApp Campaigns on vFairs Knowledge Base.