19 Ways Event Planners & Marketers Are Using ChatGPT & AI Tools

Are you an event planner or marketer struggling to create compelling and effective campaigns? Planning and promoting events may be time-consuming and taxing, leaving little room for creative ideas. What if you could use AI to streamline your workflow, automate brainstorming and generate campaigns faster than ever?

ChatGPT and other AI solutions are gaining popularity among event planners and marketers because of their ability to automate monotonous tasks while also providing useful insights.

What is ChatGPT

ChatGPT is a powerful language model developed by OpenAI that can generate human-like text based on a given prompt or context. This technology can be a game-changer for event planners and marketers looking to streamline their content generation processes.

With ChatGPT, event planners can quickly and easily generate a wide range of content, from agendas and speaker bios to marketing materials and event signage. This technology can help event planners save time and resources while also improving the overall quality of their event content.

Additionally, ChatGPT can be fine-tuned for specific tasks, such as conversation generation and language translation, making it a versatile tool that can be used for many different purposes within the events industry.

Guidelines for Event Planners & Marketers When Using Tools Like ChatGPT

ChatGPT is a valuable tool for event organizers and marketers. These tools can assist you in automating monotonous chores, improving communication with participants, and providing personalized content. But it’s crucial to use them sensibly and comply with best practices.

The quality of responses depends on the input. If you’re typing in very generic, short prompts, you will likely end up with unusable content. As they say, garbage in, garbage out!

Here are a few things to keep in mind:

1. Train the Bot

Train the bot by providing detailed context about your event, including the title, date, location, attendees, and what you’re hoping for. In fact, feed it examples of content you like first. 

2. Adapt the Tone

Tell ChatGPT to adopt a different voice e.g. corporate. humorous, uplifting, motivational, etc. For a corporate event, the bot’s voice could need to be more professional, while a social gathering might call for something more humorous. 

3. Validate

ChatGPT isn’t completely perfect, and there may be occasions when it makes obsolete or false statements. Before you use it, make sure to validate the facts it provides.

4. Customize

While ChatGPT can help you massively increase your productivity, you should always take control of the final mile by tailoring the responses to your needs. This will assist you in providing a more personalized experience for your attendees.

19 Event Planning & Marketing Applications of ChatGPT

1. Generating Event Agendas

You can use ChatGPT to generate event agendas by training it on a dataset of previous event agendas and providing it with a prompt that includes information about the event, such as the name, date, location, and desired topics for the agenda.

Prompt

Assume there is a conference happening titled ‘Future of Agriculture tech’ conference on June 1st, 2023, at the Marriott Hotel in New York City.

The conference will include sessions on the latest startups working in agriculture tech, the industry’s future, the challenges & limitations, groundbreaking research, how people are increasing crop yield via technology, and how AI plays a role in Agri tech.

Create a table for the agenda of this event with the following columns: Time bracket, session title, and session description.

Response

Event agenda generated by ChatGPT
Event agenda generated by ChatGPT

2. Creating Promotional Emails for the Event for a Specific Audience

If you’re trying to reach out to a specific demographic with your event’s promotional emails, ChatGPT can be a great tool to use. ChatGPT’s contextual understanding and text-generation capabilities will assist you in writing attention-grabbing welcome, post-registration, and reminder emails. ChatGPT may also modify the language to the target audience and develop content relevant to the event, generating excitement and anticipation.

Prompt

Create a welcome email for a conference happening on the 3rd of July 2023 in Rome, targeting marketing wizards worldwide. Cover the key speakers and networking opportunities and what the attendees should look forward to.

Response

“Dear Marketing Wizards, 

Welcome to the ‘Marketing Mastery 2023’ conference in the beautiful city of Rome! We are thrilled to have you join us for a gathering of the brightest minds in the marketing industry from all around the world. Our lineup of keynote speakers, workshops and networking opportunities are designed to inspire and challenge you to think beyond the boundaries of traditional marketing.

We hope you’re as excited as we are for three days of learning, growth, and networking in one of the most beautiful cities in the world. Mark your calendars for July 3rd, and we’ll see you there!

Warm Regards,

The Marketing Mastery 2023 Team”

Welcome email generated by ChatGPT
Welcome email generated by ChatGPT

3. Generate Speaker Bios & Introductions

Creating speaker bios and introductions with ChatGPT is fast and easy. If a speaker hasn’t submitted a bio, you can use their LinkedIn profile to include their professional background, expertise, and accomplishments. ChatGPT may create a bio showcasing the speaker’s skills and expertise, making them appropriate for the conference or event.

ChatGPT can also generate the speaker’s introduction speech, highlighting their most relevant achievements and why they’re the best speaker for the topic. This makes the introduction more relatable, and the listener can better connect with the speaker.

Prompt

Create a bio and introduction for Michael Johnson, a Trade Show expert with over ten years of industry expertise. He is the Director of Trade Show Operations for EventPro Corporation, a renowned event management firm in the United States.

He has prior expertise in organizing and managing successful trade shows for leading firms in the United States. His LinkedIn profile is available at www.linkedin.com/michael-johnson-tradeshowexpert.

Response

“Meet Michael Johnson, a Trade Show expert with over ten years of experience in the industry. Michael is currently the Director of Trade Show Operations for EventPro Corporation, a renowned event management firm in the United States.

Throughout his career, Michael has gained a reputation as a leading expert in the trade show industry, with a proven track record of organizing and managing successful trade shows for leading firms in the United States. His extensive knowledge of the industry, coupled with his ability to think strategically, has helped him deliver exceptional results time and time again.

As the Director of Trade Show Operations for EventPro Corporation, Michael is responsible for overseeing the planning, execution, and delivery of trade shows for the company’s clients. He works closely with clients to understand their unique needs and objectives, and then develops and implements strategies to ensure that their trade shows are a success.

If you’re looking for a professional who can help you plan and execute a successful trade show, look no further than Michael Johnson. Visit his LinkedIn profile at www.linkedin.com/michael-johnson-tradeshowexpert to learn more about his expertise and experience.”

ChatGPT-generated speaker bio
ChatGPT-generated speaker bio

4. Drafting Landing & Registration Page Content

Writing information for a landing page can take time, such as the event description, target audience, reasons to attend, and what to expect. However, ChatGPT can help you create captivating content that successfully communicates the event’s purpose, value, and objectives to potential attendees.

Furthermore, ChatGPT may assist you in developing a FAQ section offering all important information to participants. ChatGPT can also help you create effective content for registration pages, making the registration process more efficient for attendees.

Prompt

Create interesting and informative content for a virtual conference’s landing page on the current AI technology advancements. The conference, titled “AI Evolution 2023,” on October 15th, 2023, will target AI professionals and researchers and strives to share insights on the most recent developments and issues in the field. Create sections on why attendees should go, what to expect, and FAQs.

Response

“Welcome to the “AI Evolution 2023” virtual conference! Join us on October 15th, 2023, as we explore the most recent advancements and issues in the field of artificial intelligence. This conference is designed for AI professionals and researchers looking to stay at the forefront of the industry.

  • Why Attend?

Learn about the latest AI research and innovations from industry leaders

Network with fellow AI professionals and researchers

Gain insights on the impact and implications of AI on various industries

Stay current on the latest developments and trends in the field

Earn continuing education credits

  • What to Expect?

Keynote presentations from renowned AI experts

Interactive panel discussions

Breakout sessions on specialized topics

Virtual networking opportunities

Access to conference materials and recordings post-event

  • FAQs:

Is the conference virtual? Yes, the conference will be held entirely online.

Is the conference for AI professionals and researchers only? Yes, the conference is designed for AI professionals and researchers.

How can I register for the conference? You can register for the conference on our website by clicking on the ‘Registration’ tab.

Are continuing education credits offered? Yes, continuing education credits will be offered for conference attendees.

Can I access the conference materials and recordings post-event? Yes, conference attendees will have access to all conference materials and recordings post-event.

Don’t miss out on this opportunity to stay current on the latest developments and trends in the field of AI. Register now to secure your spot at “AI Evolution 2023”.

ChatGPT-generated Landing Page
ChatGPT-generated Landing Page

5. Developing Social Posts to Promote the Event

You can utilize ChatGPT to create a series of social updates for LinkedIn, Twitter, and Facebook to promote your event and increase registrations. These posts can include event information, such as the date, venue, and keynote speakers, and messaging that will appeal to the target audience, such as the advantages of attending the event and the value it will bring. 

You can also create posts focusing on particular event components, such as presentations, workshops, or networking opportunities.

Prompt

Write a LinkedIn post about the “Future of Healthcare 2023” conference for healthcare professionals. Assume the conference takes place on November 15th, 2023, focusing on the most recent advances and challenges in medical technology, treatments, and healthcare delivery systems. The post should highlight the conference’s key speakers, networking opportunities, and the importance of attendance for healthcare professionals.

Response

“Exciting news for all healthcare professionals! Mark your calendars for November 15th, 2023, as we are proud to announce the “Future of Healthcare 2023” conference. Join us as we delve into the most recent advances and challenges in medical technology, treatments, and healthcare delivery systems.

With an impressive lineup of keynote speakers, including [name of speakers], this conference offers a unique opportunity to gain valuable insights from industry leaders. Don’t miss out on the chance to network with fellow healthcare professionals and exchange ideas on the future of healthcare.

Attendance at this conference is essential for healthcare professionals looking to stay current on the latest developments and trends in the industry. Register now to secure your spot and be at the forefront of shaping the future of healthcare. See you there! #FutureofHealthcare2023 #HealthcareInnovations #NetworkingOpportunities”

ChatGPT-generated LinkedIn Post
ChatGPT-generated LinkedIn Post

Pro Tip:

You can  also use Supermeme.ai, which is an artificial intelligence meme generator, to produce relatable memes prior to the event and create some event buzz on social media.

AI-based meme generator
AI-based meme generator

6. Designing Surveys & Feedback Forms for Attendees

ChatGPT is also useful for creating attendee surveys and feedback forms. You can use it to generate a list of questions for a survey that can be distributed to conference attendees following the event. The survey can assess conference satisfaction, speaker and presentation quality, and networking opportunities. You can also look at the responses and sum them up, which makes it easier to find patterns and trends in the data.

ChatGPT also lets you construct feedback forms for event features like keynote speakers and the exhibit hall. These forms help you assess what went well and what needs improvement for future events.

Prompt

Create a detailed survey to collect feedback from Stanford University graduates on the “Stanford University Virtual Graduation Ceremony.” The survey should contain questions about general satisfaction with the event, virtual activities, and the usefulness of networking opportunities. Make the layout simple to comprehend, interesting and tailored to the target demographic of graduates.

Response

  • “On a scale of 1-10, how satisfied were you with the Stanford University Virtual Graduation Ceremony? (1 being extremely dissatisfied, 10 being extremely satisfied)
  • How did you feel about the virtual format of the graduation ceremony? (Select all that apply)
  1. I enjoyed it
  2. I missed the in-person experience
  3. I didn’t mind it
  4. Other (please specify)
  • Were the virtual activities (such as virtual tours, online speeches, and interactive events) provided during the ceremony engaging and enjoyable?
  1. Yes
  2. No
  3. Neutral
  • Were the networking opportunities provided during the virtual ceremony useful to you?
  1. Yes
  2. No
  3. Neutral
  • Was the ceremony’s layout easy to navigate and understand?
  1. Yes
  2. No
  3. Neutral
  • Were you able to connect with classmates or alumni during the virtual ceremony?
  1. Yes
  2. No
  3. Neutral
  • Were there any technical issues that you encountered during the virtual ceremony?
  1. Yes
  2. No
  • Do you have any suggestions for how the virtual graduation ceremony could be improved in the future?
  • Would you recommend the Stanford University Virtual Graduation Ceremony to future graduates?
  1. Yes
  2. No
  3. Neutral
  • Any additional comments or feedback about the ceremony?
  • Are you currently working or seeking employment after graduation?
  1. Yes
  2. No”
ChatGPT-generated survey
ChatGPT-generated survey

7. Generating Content for Messages at the Venue

You can use ChatGPT in various ways to generate content for messages at a venue. One method is to use the model to generate personalized greetings for arriving guests based on information such as their name and reason for visiting the location. Another way is to use the model to answer frequently asked questions, such as what activities are coming up.

Another exciting use case is to produce promotional messages or notices for display on screens or social media. Overall, ChatGPT can contribute to a better attendee experience by giving timely and accurate information in real-time. 

Prompt

Create a welcoming message for guests arriving at an in-person career fair venue in Sydney, including information about the location of the fair and help desk, parking instructions, and dress code.

Response

“Welcome to the career fair in Sydney! We’re excited to have you here. The fair is located at the Sydney Convention and Exhibition Centre at 14 Darling Drive, Darling Harbour. If you need any assistance, please visit the help desk located in the main lobby. Parking is available in the underground car park at the venue. Please note that the dress code for the event is business attire. We hope you have a great time and find many opportunities at the fair”.

ChatGPT-generated welcome message for guests
ChatGPT-generated welcome message for guests

8. Making Video Scripts for Teasers and Promos

ChatGPT can help make video scripts for teasers and promos by providing well-written and compelling language to grab the audience’s attention and get them excited about the product or event being advertised. It may also compose dialogue and descriptions that effectively represent the required tone and message. 

Prompt

Create a 30-second video teaser marketing a new luxury car model that will be unveiled at the next international auto show in Paris. The teaser should highlight the car’s sleek design, advanced technology, and high-performance capabilities while also hinting at the excitement of driving. The intended audience is car enthusiasts, thus keeping the general tone exciting and thrilling.

Response

“Narrator: “Introducing the newest addition to the luxury car market. A masterpiece of engineering and design, this car is set to take the world by storm.”

(Quick shot of the car driving on a winding road, cutting through the scenic countryside)

Narrator: “With its sleek lines, cutting-edge technology, and unmatched performance, this car is the ultimate driving machine.”

(Close-up of the car’s exterior, showcasing its aerodynamic design and sleek body)

Narrator: “Experience the thrill of the open road like never before, in a car that is not just a means of transportation, but a work of art.”

(Shot of the car on a race track, pushing its limits and reaching top speeds)

Narrator: “Be one of the first to see it at the international auto show in Paris. This is the future of luxury driving, and it’s just the beginning.”

(Final shot of the car in motion, with the show’s logo and date superimposed on the screen)

Narrator: “Don’t miss it!”

ChatGPT-generated video script
ChatGPT-generated video script

9. Developing Sponsorship & Partnership Decks

ChatGPT may help you create sponsorship and partnership decks by delivering convincing writing emphasizing the value and benefits of working with a specific brand. It can develop ideas for the deck’s overall structure and content and produce engaging descriptions of the target audience, market, and brand positioning. You can also use it to construct a summary of key elements from the deck that you can use as follow-up material for potential partners.

Prompt

Create a sponsorship deck for a renowned music event that will include emerging independent musicians. The deck should emphasize the concert’s target audience, marketing reach, and recent success, as well as the benefits of sponsorship, such as brand visibility and access to a youthful and engaged audience. Keep the tone professional while reflecting the show’s vibe.

Response

“[Cover Page]

Title: “Sponsorship Opportunities at the Indie Music Festival”

[Intr0duction]

The Indie Music Festival is a premier event that showcases the best emerging indie talent from around the world. Our festival attracts a young, engaged, and trend-savvy audience that is passionate about music and eager to discover new artists.

[Target Audience]

Our target audience is music lovers aged 18-35, who are looking for fresh and exciting new sounds. They are tech-savvy, socially conscious, and trendsetters in their own right. Our festival is an opportunity to connect with this highly desirable demographic and build brand awareness in this key market.

[Marketing Reach]

The festival will be promoted through a combination of online and offline marketing channels, including social media, email marketing, and traditional media. We will also leverage partnerships with key music bloggers, influencers, and industry professionals to increase visibility and reach.

[Past Success]

In the last year, the festival attracted over 15,000 attendees, generated significant media coverage, and received rave reviews from both fans and industry experts. Our past success demonstrates our ability to deliver results and build a strong reputation among our target audience.

[Sponsorship Benefits]

Brand exposure: Your brand will be prominently featured on festival materials, including posters, banners, and websites.

Access to the key audience: You can connect directly with our target audience through on-site activations, product sampling, and other promotional opportunities.

Networking: You will have the opportunity to network with key industry professionals, including artists, label executives, and media.

Media coverage: You will receive significant media coverage through festival coverage and other press opportunities.

[Contact Information]

For more information about sponsorship opportunities, please contact us at [email address] or [phone number].

Thank you for your consideration, and we look forward to working with you to create a successful partnership.

[Closing Page]

Title: “Join us in shaping the future of indie music”

[Logo of the festival]

[End]”

ChatGPT-generated sponsorship deck

ChatGPT-generated sponsorship deck
ChatGPT-generated sponsorship deck

10. Generating Content for Event Blogs, PR & Articles

ChatGPT may help generate content for event blogs, PRs, and articles that successfully communicates the event’s key details and highlights, as well as the underlying concept and objective. It can produce ideas for the article’s overall structure and content and compose appealing descriptions of the event, its key speakers, and the expected outcomes.

Prompt

Write a short PR for an upcoming business conference on 3rd June in New York focusing on the future of sustainable technology. The conference features keynote speeches from industry leaders, panel discussions, and networking opportunities. Highlight the conference’s focus on sustainability, the key themes that will be discussed, and the expected outcomes of the event. 

Response

“New York, NY – The future of sustainable technology is the focus of an upcoming business conference on June 3rd in New York. The conference will bring together industry leaders to discuss the key themes that will shape the future of sustainability and technology.

The conference will feature keynote speeches from leading experts in the field of sustainable technology, as well as panel discussions and networking opportunities. The conference will also explore the latest trends and innovations in sustainable technology and provide attendees with the opportunity to learn from industry leaders and connect with like-minded professionals.

The conference is expected to bring together over 500 attendees from around the world, including business leaders, entrepreneurs, investors, and experts in the field of sustainable technology.

The conference’s main focus is on how technology can be used to promote sustainability; attendees will have the opportunity to learn about the latest developments in the field and explore new business opportunities. The conference will also discuss how technology can be used to combat climate change and promote sustainable development, as well as the challenges and opportunities that lie ahead.

“We are excited to bring together leading experts in the field of sustainable technology to discuss the future of this important industry,” said John Smith, the event organizer. “We believe this conference will provide valuable insights and inspiration for anyone interested in the future of sustainable technology, and we look forward to welcoming attendees from around the world.”

For more information about the conference and to register, please visit (insert conference website)

Media Contact:

John Smith

Conference Organizer

Email: info@sustechconf.com

Phone: (212) 555-5555

About the conference:

The conference is a platform for industry leaders, entrepreneurs, investors, and experts in the field of sustainable technology to come together and discuss the latest trends, innovations, and developments in the field, as well as the challenges and opportunities that lie ahead. The conference aims to promote sustainable development and combat climate change through technology.”

ChatGPT-generated press release
ChatGPT-generated press release

11. Crafting Questions for Moderators to Ask Speakers & Panels

ChatGPT can help moderators draft questions to ask speakers and panelists at events. It can create meaningful and engaging questions related to the event’s topic and theme, which can help to steer the debate. ChatGPT can help moderators prepare and execute successful interviews and panel discussions by saving time and effort in the question formulation process.

Prompt

Create a list of questions for a panel discussion about IT product marketing strategies. The panel will feature product marketing leaders from leading IT firms and will focus on the latest product marketing trends, challenges, and best practices. The questions should be crafted to elicit ideas and viewpoints on critical aspects of product marketing, such as market research, product positioning, and go-to-market strategies. 

Response

  • “Can you discuss the role of market research in shaping your IT product marketing strategy?
  • How do you approach positioning and branding for your IT products?
  • Can you share an example of a successful go-to-market strategy you have implemented for an IT product?
  • How do you stay up-to-date on the latest trends and developments in IT product marketing?
  • How do you measure the success of your IT product marketing efforts?
  • How do you balance the needs of different stakeholders, such as sales and development teams, in your IT product marketing strategy?
  • How do you address and overcome common challenges faced in IT product marketing, such as competition and changing market conditions?
  • Can you discuss how you approach launching and promoting new IT products?
  • How do you ensure your IT product marketing efforts are aligned with your overall company strategy?
  • What are some of the key metrics you use to track the performance of your IT product marketing campaigns?”
ChatGPT-generated speaker questions
ChatGPT-generated speaker questions

12. Developing Summaries for Post-event Reports

ChatGPT can help with the post-event summary report by providing a general template or framework for the report, which can include crucial elements such as an event synopsis, attendance data, comments from participants and employers, and any significant accomplishments or areas for development.

Prompt

Prepare a short post-event summary report for the virtual benefits fair at XYZ Corporation, which was supposedly held on December 3rd, 2022. Include a summary of the event, attendance statistics, employee feedback, and any significant successes or areas for improvement. Also, make any suggestions for future benefits fairs at XYZ Corporation.  

Response

“The virtual benefits fair at XYZ Corporation was held on December 3rd, 2022 and was a success. Attendance was high, with over 500 employees participating in the event. The virtual format allowed for easy access and convenience for all employees, regardless of location.

Employee feedback was generally positive, with many praising the wide variety of vendors and information available. Additionally, the virtual platform allowed for easy navigation and engagement with vendors.

One significant success was the high level of employee engagement and participation in the event’s interactive sessions and Q&A sessions. This helped to ensure that employees were able to find the information they needed and have any questions answered.

There were a few areas for improvement identified, such as lack of hands-on demonstrations or samples from vendors, and some employees reported technical difficulties while accessing the platform.

For future benefits fairs at XYZ Corporation, it may be beneficial to have more hands-on demonstrations or samples available, and to ensure that all technical issues are addressed prior to the event to provide a seamless experience for employees. Additionally, offering more interactive sessions such as Q&A or live webinars can help increase employee engagement.

It’s also important to take note of the feedback from employees to tailor the next event to their needs, and also to try to invite more vendors in order to have a wide variety of options for employees to choose from.”

ChatGPT-generated post-event report
ChatGPT-generated post-event report

13. Drafting Webinar & Sessions Summaries

You can draft webinar and session summaries through ChatGPT by providing it with a transcript of the video. Sonix, a multi-language automated transcription service can help you generate video transcripts seamlessly.

Prompt

Draft a summary of the key takeaways and main points covered in a recent webinar on the topic of ‘Pros and Cons of AI.’ Keep it under 300 words and include key quotes and important information from the speakers.

Response

“In the recent webinar on “Pros and Cons of AI,” the speakers discussed the potential benefits and drawbacks of artificial intelligence technology. One key takeaway from the webinar was that AI can greatly improve efficiency and productivity in various industries, such as healthcare, finance, and manufacturing, by automating repetitive tasks and providing insights from large data sets. However, it was also highlighted that AI has the potential to replace human jobs and raise ethical concerns if not implemented responsibly.

The speakers also discussed the importance of understanding the limitations of AI, including its inability to understand context, emotions and its reliance on the quality of the data it is trained on. They also emphasized the need for transparency and accountability in AI development and usage.

One of the key quotes from the speakers was: “AI has the potential to revolutionize many industries, but it’s important to approach it with caution and consider the potential consequences.”

Another key quote was: “The future of AI will be shaped by the actions we take today. It’s important to have a thorough understanding of the technology and to be proactive in addressing its potential risks.”

The webinar also touched on the importance of human oversight and collaboration with AI to ensure that the technology is used ethically and responsibly. Overall, it was emphasized that the implementation of AI needs to be guided by a set of ethical principles and regulations.”

ChatGPT-generated webinar summary
ChatGPT-generated webinar summary

14. Ideating Creative Event Names

You can provide details about the event, such as the subject, focus, or objective, and ChatGPT can generate a list of potential event names that are relevant and catchy.

ChatGPT can also use its language and grammar knowledge to generate grammatically acceptable and easily understandable names. It can also leverage its knowledge of pop culture and current events to develop time-appropriate and relevant names.

Prompt

Suggest five catchy names for the annual fiesta at vFairs, happening on 4th March at 8 pm. vFairs is one of the top virtual, hybrid and in-person event platforms available.

Response

  • “Fiesta March 4th at 8 pm”
  • “vFairs Virtual Fiesta”
  • “March 4th Fiesta Madness”
  • “Virtual, Hybrid, In-Person Fiesta Extravaganza”
  • “The vFairs Annual Fiesta Celebration”
Event name suggestions by ChatGPT
Event name suggestions by ChatGPT

15. Creating Marketing Checklists

You can use ChatGPT to create marketing checklists by providing suggestions and examples of tasks that should be included. It can also help you create explanations or instructions for each task on the checklist and give extra resources or best practices for completing them successfully.

Prompt

Build a marketing checklist for a virtual trade show campaign. The trade show will take place on a virtual event platform, and the target audience will be technology experts. Include tasks for marketing the event, engaging guests, and gathering feedback.

Response

  • “Define target audience: Research the demographics, interests, and pain points of professionals in the technology industry.
  • Promote the event: Develop a promotional strategy that includes email campaigns, social media ads, and industry-specific website advertising.
  • Create a virtual booth: Develop a virtual booth with engaging content and interactive features to attract attendees.
  • Schedule sessions: Create a schedule of virtual networking and educational sessions for attendees.
  • Engage attendees: Use live chats, Q&A sessions, and other interactive features to engage attendees during the event.
  • Gather feedback: Use surveys and follow-up communications to gather feedback from attendees and improve future events.
  • Track metrics: Set up metrics for tracking website traffic, conversion rates, and social media engagement throughout the campaign.
  • Analyze results: Analyze the results of the campaign to identify areas of success and opportunities for improvement.”
ChatGPT-generated marketing checklist
ChatGPT-generated marketing checklist

ChatGPT Limitations

  • ChatGPT is a comprehensive language model constantly being trained to improve answer accuracy. However, the model still needs adequate training because it is a brand-new technology. As a result, the AI chatbot may deliver incorrect responses.
  • ChatGPT, like many AI models, has limits in its training data. For example, it cannot provide personal or emotional assistance or engage in deep discussions on complicated issues. Instead, they are programmed to generate text based on patterns in the training data.
  • ChatGPT cannot create tables, take photographs, or make phone calls.
  • Often, ChatGPT’s content could be more varied. In other words, it still needs the magic touch of a seasoned writer or content creator. 
  • Unlike humans, ChatGPT is incapable of developing personal opinions, remembering past events, or making value judgments based on its own experiences.
  • ChatGPT may not understand inquiries or generate text in various languages.
  • Also, as we can see in the examples ChatGPT provides, it needs a lot of input from the user to do what it claims it can. For example, we can only automate personalization if we have personalization criteria to include in our requests. Therefore, it still takes a lot of preparation and specification to get ChatGPT to create content of acceptable quality.

Some Other AI Tools That Can Help Event Planners & Marketers

AI is relatively new to the events industry. Still, it is rapidly developing with every passing day. Here are some really cool tools for event planners and marketers:

16. Creating Help & Promo Videos With Zero Recording

Using the Synthesia AI Video Generator, you can make high-quality videos in a few minutes. As a result, thousands of businesses can produce videos in 120 different languages.

Synthesia - AI video generator
Synthesia – AI video generator

17. Generating Unique Imagery for Your Event Site & Collateral

Create eye-catching, one-of-a-kind visuals for your event’s website, promotional materials, stage design, and more using Dall-E 2. You can provide descriptions in natural language and the  AI tool translates  it into a high-resolution image or artwork. Tools like Stable Diffusion and Midjourney can also be helpful.

Dall E 2 - AI based image creator
Dall E 2 – AI based image creator

18. Creating Original Lobby & Stage Music

Is there a particular song you’d like to have played at your event? Beatoven is an excellent tool for creating original music. With cutting-edge AI music-generating techniques, Beatoven can create original, mood-based music to accompany any scene in your video or podcast.

Beatoven - AI music generator
Beatoven – AI music generator

19. Crafting an Event Logo in Minutes

Looka is an AI-powered platform that can help you create a logo that reflects your vision. You may produce infinite alternatives and tweak designs to get what you want for your brand.

Looka - AI logo maker
Looka – AI logo maker

Next Steps

  1. Accelerate your productivity by integrating ChatGPT into your processes
  2. Have a brainstorming meeting with your team to explore how you can leverage it and what guardrails you want to implement to prevent over-reliance
  3. Finally, start building out your new AI-powered event strategy

vFairs dev kitchen is already cooking up some interesting AI-powered features for planners and marketers. Follow us on LinkedIn to get notified as soon as we roll them out. Get excited!

19 Ways Event Planners & Marketers Are Using ChatGPT & AI Tools

Hira Yousaf

Hira is a content writer at vFairs. She has been working in the SaaS content market for around 2 years. Hira is a Nutritionist but she believes writing is her true calling, so she looks forward to exploring different niches. When she's not writing, she's either on a trip making new friends or probably spending quality time with her cats, Rio and Dusty!

About

19 Ways Event Planners & Marketers Are Using ChatGPT & AI Tools

Hira Yousaf

Hira is a content writer at vFairs. She has been working in the SaaS content market for around 2 years. Hira is a Nutritionist but she believes writing is her true calling, so she looks forward to exploring different niches. When she's not writing, she's either on a trip making new friends or probably spending quality time with her cats, Rio and Dusty!
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