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For many companies, bringing in qualified talent involves a lot of effort. This includes piles of resumes, limited space, restricted venue hours, and administrative nightmares. Incidentally, the candidate experience doesn’t fare much better either. They have to deal with long queues, impersonal exchanges with recruiters, and a rush to cover as many booths as possible. This is exactly why in this age of automation, career fairs need a facelift to kick ROI up.
Finding the right employer-employee match is a Herculean task. However, with the right tools and innovation to back up your event, the talent acquisition processes becomes much easier. There are multiple ways to get creative with your career fairs. To help you get started, we’ve put together a list of solutions. These streamline talent acquisition and attract job seekers that you’ve been missing out on.
A virtual career fair platform is an excellent innovation. An online event replicates many aspects of the traditional fair in a 3D setting. So, you can look forward to tremendous cost savings, massive global outreach, and distraction-free one-on-one communication with applicants. In addition, you can enjoy tools such as CV shortlisting, on-spot video interviewing, and round-the-clock event hosting convenience.
All that your attendees need to access the event is a device and an internet connection. Therefore, there’s no need to travel or stand in long queues. Thus, your virtual career fair can run for days enabling talent to apply for jobs without having to race against time. vFairs is a leading virtual event platform that excels at providing career fair solutions with maximum impact and engagement. Our team of expert project managers handle all planning, management, and setup. So, all you have left to do is sit back and experience the luxury of exceptional talent from around the world.
If you still want a physical element in your career fair, you can go for a hybrid event. You can complement your physical event with a custom branded event page to share valuable resources. These inlclude webinars highlighting company culture, multimedia content, interviewing advice, and best resume writing practices, etc. So, your visitors will arrive at the career fair equipped with the knowledge they need.
What’s spectacular about this approach is that you can spearhead inclusivity and accessibility for your visitors. You can follow Web Content Accessibility Guidelines (WCAG) to target an extended volume of talent. From visual impairment to hearing disabilities, you can leave a brilliant mark on your exhibitors and attendees alike by ensuring accessibility for all with various features.
Recruiters can really save time if they have the facility to see a list of plausible candidates in one go. Instead of cumbersome paper-based CV exchanges between HR executives and candidates, a sure shot way to improve the event experience is by incorporating smart CV capture tools.
A mobile app is an excellent tool to overcome the hassles of managing paper-based resumes, manual data entry woes, and painfully slow shortlisting decisions. Simply put, these decisions add no value to the recruitment cycle. Instead, user profiles serve the purpose more conveniently. Participants will enter their CVs and other professional information during registration. Then, the hosts can match them up with the relevant recruiters automatically.
Low attendance is a fear most hosts experience. However, with the right premarketing efforts, you can ensure that your career fair is a success. Building your brand visibility and awareness is not an overnight mission. Therefore, we recommend using dynamic landing pages as your marketing sidekick. Use it as a functional registration page and share all event-related details including schedule, exhibitor details, and other resources.
Allowing candidates to have early bird access to this information will help serve as bait. So, they can reduce administrative hurdles at the event. Meanwhile, you’ll stay in control of the content. This way, you can ensure it’s accurate, uniquely branded, and most importantly- social media-friendly.
Hosts can make things much easier for recruiters and job seekers. They can create job listings by coordinating with recruiters and showcase them in prominent areas of the virtual event. Then, applicants can see which positions suit them, and only visit the relevant booths. This way, the whole event becomes much more streamlined, with the appropriate matchmaking factors involved.
The career fair landscape is changing; using the right automation tools to attract, engage and hire the best talent has become undeniably streamlined. There are now slick solutions that efficiently build potential employee pipelines, provide detailed analytics, and create the right buzz. This helps boost branding and deliver fantastic user experiences, giving your event strategy a makeover is a definite key to success. So, whether you go fully virtual or hybrid, you should keep all the upcoming trends in mind.
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