In the first Magic Quadrant for event technology platforms, Gartner evaluated 13 Vendors based on their Ability to Execute and Completeness of Vision.
Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Vendors were evaluated based on their ability to support three core use cases, In-Person User Conferences/Trade Shows, Virtual User Conferences/Trade Shows, and In-Person Roundtables/Field Marketing Events. The evaluation included a comprehensive survey, executive briefing, demo video, confidential customer interviews, and Gartner Peer Insights reviews.
The quadrant evaluates vendors based on “completeness of vision” and “ability to execute”. We believe vFairs being positioned as Visionary reflects the strategic direction and innovative capabilities of the solution.
Here’s what our customers have to say:
“VFAIRS Offers An Outstanding Product, And Top Notch Customer Service And Support – Our experience with vFAIRS has been easy and exceptional from end to end.”- User Review
“vFairs Continues To Be The Platform Of Choice – vFairs continues to be our platform of choice for all virtual and hybrid events. Nothing else out there that I have used compares to the vFairs platform’s versatility, customization, integrations, and customer support.” – User Review
“User Friendly, Customised Features, And Exceptional Customer Service Support – I had a wonderful experience with Vfairs. The product produced exceeded expectations, and a lot of thought and care went into its creation. Additionally, I was particularly impressed by the Team’s responsiveness. Every query and concern I had was addressed promptly, making the entire process smooth and effective.” – User Review
“More Than Advertised – An excellent and dedicated team. Their expertise in the event industry cannot be surpassed. We have approached them with several different projects. Our first was completely digital and now hybrid. We eliminated all internal issues we had for over 15 years with event setup, registration, reporting, etc. by switching to vFairs.” – User Review
Muhammad Younas, CEO of vFairs, expressed his enthusiasm, stating,
“We are thrilled to be recognized as a Visionary in the first-ever Gartner Magic Quadrant for Event Technology Platforms. We believe, it reinforces our commitment to providing easy-to-use technology and top-of-the-class customer support to ensure the successful execution of each event powered by vFairs. We remain committed to delivering innovative and reliable event technology solutions to our clients globally.”
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Gartner, Magic Quadrant for Event Technology Platforms Published 19 March 2024. Lead analyst: Christy Ferguson.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
