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Hubilo was an enterprise video platform known for its production-first approach to town halls and virtual events. In September 2025, it was acquired by Brandlive, and existing customers were automatically migrated to Virtual PRO, Brandlive’s new enterprise events platform.
Acquisitions like this often bring changes to features, pricing, and the overall platform experience, which can prompt teams to explore alternatives. This review breaks down what Hubilo offered, highlights real user feedback from G2 and Capterra, and compares it with vFairs to help you decide where to take your event program next.
vFairs has always believed in going above and beyond to help event professionals create experiences people truly love.
Since 2016, we’ve powered 50,000+ events, supported 300,000+ exhibitors, and welcomed more than 100 million attendees.
By working closely with organizers, sponsors, and attendees, we’ve heard first-hand about their challenges, wish lists, and what they need from an event platform. These conversations continue to shape how we help others choose the right event registration tools.
This review is built on that experience: years in the field, direct feedback from real users, and a genuine commitment to helping you find a registration platform that saves time, reduces stress, and creates a better event experience.
Hubilo was a virtual and hybrid event platform founded in 2015. The platform was built around attendee engagement, offering tools for webinars, virtual conferences, marketing events, and hybrid experiences. It served corporations, institutions, associations, and event management companies of all sizes.
In September 2025, Hubilo was acquired by Brandlive, a Portland-based enterprise video platform known for its production-first approach to town halls and virtual events. The acquisition was Brandlive’s fifth in 18 months, aimed at expanding its AI, streaming, and global R&D capabilities.
Since then, Brandlive has launched Virtual PRO, its new enterprise virtual events platform, and existing Hubilo customers have been automatically migrated to it.
Here are some of the features that Hubilo promoted in its marketing content:
Engagement: Engagement features included sessions, breakouts, the lounge, and interactions between attendees.
Partnerships: As an event organizer, you could partner with Hubilo and share revenues, gain exposure through co-marketing, and gain pipeline assistance.
Live Streaming & Broadcasting Studio: A native broadcasting studio allowed organizers to manage live sessions, switch between speakers, and stream to attendees.
Analytics & Reporting: Hubilo provided real-time dashboards covering session attendance, attendee engagement, lead behavior, and event feed activity.
CRM & Marketing Integrations: Hubilo integrated with Salesforce, HubSpot, Marketo, and other marketing automation tools, enabling seamless attendee data sync and post-event follow-up workflows.
Mobile Event App: Hubilo’s mobile app gave attendees access to the agenda, sessions, networking features, and the event feed from their phones, supporting both iOS and Android.
Since Hubilo no longer operates as an independent platform, its G2 profile no longer exists. The feedback below is based on reviews collected prior to the acquisition and reflects the platform’s performance as it stood at that time.
Users generally found Hubilo intuitive across the board, whether setting up as a host, joining as a panelist, or attending as an audience member. The onboarding experience was well-supported, with a customer success team that users described as responsive and helpful.
Hubilo offered a broad range of features for virtual and hybrid events. Users appreciated that the platform was straightforward to configure and came with enough built-in tools to run professional-grade events without heavy technical involvement.
When issues did arise, users consistently praised the support team for being accessible and quick to resolve problems before they became event-day headaches.
While the platform came with a decent range of features out of the box, users found it difficult to tailor beyond its default configuration. Applying features to specific use cases often required workarounds.
For larger events, some users reported lag in the Broadcast Studio. Performance held up well at standard event sizes but became less reliable as audience numbers grew.
Users also flagged the lack of bulk media uploads, absence of an undo function when uploading data, and limited communication around platform updates and new features.
Following the acquisition by Brandlive and the migration of Hubilo customers to Virtual PRO, pricing is now structured around Brandlive’s Virtual PRO plans. These are billed annually and scale based on the number of admin seats, event complexity, and audience size. Here’s what the Hubilo cost plans looked like at the time of writing this piece:
If you were previously on a Hubilo plan, it’s worth confirming directly with Brandlive how your existing contract maps to these new tiers.
If you’ve been using Hubilo and find yourself looking for more customization depth, greater streaming reliability, or clarity on where the platform is headed following the Brandlive acquisition, vFairs is worth a serious look. It was built for professional event organizers who need a stable, full-featured platform they can grow with. Here’s what sets vFairs apart:
vFairs gives organizers full control over the attendee experience from end to end. Registration pages can be built with a drag-and-drop editor, conditional logic workflows, custom fonts, and separate flows for different attendee types. Virtual environments, booths, and session pages are all fully brandable, and teams can either work from templates or build something custom from scratch with the vFairs design team.
vFairs was built for virtual events from the ground up. The platform supports dynamic lobbies, 3D environments, custom avatars, and gamification, giving attendees an experience that feels like a real venue rather than a video call. Streaming is stable across large attendee counts, and the platform is built to handle multi-track, multi-day, and hybrid configurations without the navigation quirks that Hubilo users have flagged.
Every vFairs client is assigned a dedicated project manager who stays with them from kickoff through post-event reporting. You get a point of contact who understands your event, anticipates problems, and is available during live execution. Hubilo offers a dedicated CSM, but vFairs’ project management model goes further, acting as an extension of your team rather than a reactive support function.
vFairs consolidates data from virtual, hybrid, and onsite event streams into a single reporting dashboard. Organizers can track session attendance, booth activity, lead captures, meetings booked, and content downloads in real time. An AI reporting chatbot lets teams ask specific questions about event performance and get instant answers. Post-event, full reports can be exported with advanced filters tied to custom KPIs.
vFairs is the most accessible and inclusive platform you’ll find, supporting various languages and meeting top accessibility standards like WCAG 2.1 AA, ADA, and AODA. For organizations running events for global or diverse audiences, this is a practical requirement, not a nice-to-have, and it’s included by default rather than as an add-on.
vFairs covers the full event lifecycle, from the moment attendees register to the insights you pull after the last session ends. Here’s a look at the core capabilities that make it a strong choice for professional event teams:
Registration & Ticketing: vFairs supports fully branded registration pages built with a drag-and-drop editor, conditional logic, tiered pricing, group registration, and 30+ global payment gateways.
Event Mobile App: Organizers can build and publish a container or a white-labeled mobile app under their own brand on iOS and Android using a no-code builder. Attendees get access to the agenda, session check-in via QR code, speaker bios, interactive floor maps, push notifications, and networking tools, including badge scanning and appointment booking.
Badge Printing & Check-In: Badges are auto-generated from registration data and printed on-site through the vFairs Onsite App. The platform supports QR code scanning, facial recognition check-in, walk-in registration, and self-serve branded kiosks built on standard phones and tablets.
Lead Capture & Retrieval: The vFairs lead capture app lets exhibitors and sponsors scan badges or business cards to capture contact details. Leads can be tagged, scored, and assigned to team members, with voice or written notes attachable to each record.
Hubilo had real strengths, particularly its ease of setup and customer support responsiveness. But for teams that need deeper customization, greater streaming stability, or a clearer picture of what their platform will look like in 12 months, the gaps are hard to ignore. With Hubilo now part of Brandlive’s portfolio, it’s also a good time to evaluate what continuity looks like for your event program over the long term.
vFairs is built to address exactly these concerns. It offers extensive customization, a stable and immersive virtual platform, dedicated project management at no extra cost, and a support model that stays engaged through the full event lifecycle. With over 50,000 events hosted and consistent recognition as a G2 Leader, vFairs gives teams a platform on which they can build a long-term event program.
Book a demo to see how vFairs can support your next event.
Disclaimer: The information in this article about various platforms and their features was accurate at the time of writing. Technology and software platforms continuously evolve, and features, pricing, and capabilities may have changed since publication. This review is based on information sourced from third-party review sites and is not endorsed by any of the platforms mentioned.
Hubilo was used to plan and host virtual, hybrid, and in-person events. It was particularly well-suited for webinars, virtual conferences, marketing events, and corporate meetings, with a strong focus on attendee engagement through features like gamification, live polls, and networking lounges.
Hubilo events were built through a backend dashboard where organizers set up registration pages, configured sessions, managed speakers, and customized the attendee experience. Once live, attendees joined through a branded event environment where they could watch sessions, participate in polls and Q&A, network in lounges, and visit virtual booths. Post-event, organizers had access to engagement data and analytics to measure performance and follow up on leads.
The most commonly cited Hubilo alternatives include vFairs, which ranked consistently above Hubilo across G2 satisfaction metrics and offers deeper customization, a more stable virtual platform, and dedicated project management support. Other platforms that frequently come up in comparisons include Cvent, Webex Events, and RingCentral Events.
vFairs is a strong Hubilo alternative for virtual events, offering immersive environments with dynamic lobbies, custom avatars, and 3D designs, along with reliable streaming delivery, multi-language support, and built-in accessibility compliance.
No. Hubilo was acquired by Brandlive in September 2025 and no longer operates as an independent platform. Existing customers were migrated to Virtual PRO, Brandlive's enterprise events platform.
Fiza Fatima
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