Finding qualified candidates that are a perfect match for your skill gaps, company culture, diversity goals and business vision takes time and determination to scout. With recruiters always on the go to find their organizations the best talent, sourcing top candidates is not as simple as merely sharing a job post or hosting a physical recruitment event (would be pretty nice though). A virtual career fair can solve these problems!
Virtual career fairs play a key role in helping companies ace staffing without compromising on talent quality, cost or hiring targets. With traditional fairs known to be a hub for recurring challenges, some standard dilemmas faced by employers are:
- Bringing together job seekers and attractive employers under one physical roof.
- Expensive venue rental, logistics, administrative planning and event management.
- Low attendance volume due to the inability of guests and exhibitors to participate from across the state or country without hefty travel price tags.
- Inefficient talent acquisition due to manual resume sorting/shortlisting performed by hiring managers.
- Difficulty in marketing and attracting qualified prospects to the career fair.
- Boring visitor experiences due to limited mediums for sharing informational content.
- No measurable results and real-time insights to determine event ROI and overall effectiveness.
Key Benefits Offered by Virtual Career Fairs
1) Improved recruitment efficiency
The virtual platform can be enriched with applicant tracking tools to help employers part ways with slow candidate shortlisting practices involving sifting through heaps of paper-based applications. Compelling smart resume search features enable exhibitors to filter applicants based on their selected criteria to find relevant talent within a matter of seconds.
2) Higher visitor attendance
Hiring organizations and job seekers are able to register and access the event online from any mobile or desktop device with internet connectivity. Regardless of their location across the globe, the removal of travel and time constraints (when compared to physical events) encourages higher participation and catches the eye of both passive and active candidates.
3) Building candidate pipelines
Gaining access to talent with diverse backgrounds and skillsets, employers benefit from well-rounded candidate pipelines to aid collaborative and swift recruitment. Exhibitors walk away from the event with impressive prospect databases to not just satisfy their existing hiring needs, but be prepared for future ones as well.
4) Easy information exchange
Eliminating need for marketing materials and expensive corporate giveaways, virtual career fair features such as the Video Vault and Resource Center easily share company videos, photo galleries, FAQS, brochures and more to paint an attractive picture reflecting company culture.
Guests can also email these resources to themselves for further sharing and review, making the event highly informative without the usual carbon footprint.
5) Powerful employer branding
Providing employers with personalized booths, the look, colors, style, and feel of the virtual event replicates branding objectives for hosts and exhibitors. Booths are equipped with high-resolution staff avatars in addition to special tabs to share video content, documents, vacancies, company overviews and even chat options.
Transforming engagement with attendees, exhibitors can use their distinct personalities to their advantage to stand out amongst other companies and recruiters.
6) Exciting visitor experience
Did you know that jobs get 36% more applications when paired with video content? Imagine the improved visitor traction if employers used webinars to boost audience interactions and prove commitment to thought leadership. Virtual platforms can host webinars, prerecorded or live, to discuss popular industry topics, have company executives make important announcements, or even invite guest speakers to initiate interesting Q&As.
With a reputation for skyrocketing event attendance, hosts get to benefit from an extended digital footprint due to webinar replay links allowing users to revisit content at a time more convenient.
7) Secure live chat
Talent can be driven away by long queues at booths and overcrowded event venues. Virtual career fairs provide booths with their own chat features which enables job-seekers to quickly reach out to the booth representatives and get answers in real-time. Meanwhile, recruiters can also make use of this technology for quick interviewing to screen candidates on the spot.
Functionality such as incorporating a “Networking Lounge” can also help host staff to communicate with the audience on a wider scale, or provide a platform for guests to the network securely.
8) Hassle-free set up (with no burdensome logistics)
Forget months of event planning, stressful coordination woes, and tearing your hair securing F&B, sound, electricity, venue rental arrangements, etc. A virtual career fair is an awesome time-saver; the online event can be set up in weeks to help hosts accelerate hiring, and not lose precious time in putting together a hiring solution with high risks and unnecessary costs.
9) Cost-effective marketing support
Spreading the word about recruitment events has traditionally been a hassle. Printing newspapers ads, and marketing materials are expenses that add up to be a huge burden on the organizer’s budget.
Virtual career fairs streamline pre-event marketing with vendors mastering email marketing, social media campaigns, and implementing landing pages for easy candidate registration to ensure maximum promotion and visitor attendance.
10) Measurable results
Acquiring real-time data to identify preferred employers, job types, unique and recurring visitors, webinar views, etc. provides measurable insights to help drive consistent improve in event quality. Providing perspective on ROI, hosts can always track and assess how warmly their job seekers have embraced the virtual shift to plan future recruitment initiatives.
All hosts face unique challenges when planning and executing their career fair strategy. Functionality limitations can be an obstacle that can break instead of make recruitment a success.
Virtual events accommodate a global audience spanning in thousands in an online setting with benefits including brilliant branding impact, cost and time savings, engagement, marketing, and distraction-free communication. A force to be reckoned with when it comes to accomplishing extraordinary hiring outcomes, choosing a virtual career fair for talent acquisition is highly recommended.
Want to learn more about Virtual Career Fairs? Read “The Ultimate Guide to Virtual Career Fairs”.
Virtual Career Fair FAQs
- What is a Virtual Career Fair?
It is an online event hosted by an organization to find the right employees. A virtual career fair is open to everyone regardless of geographic boundaries. All that is needed to attend this virtual event is a smartphone or laptop with a good internet connection. The attendees can get information about the organization through the collateral shared by the organization, webinars, presentations, and by utilizing audio/video/text-based chat tools. Since the event happens online, it not only saves cost but also enhances reach.
- What are the challenges of a traditional career fair?
With traditional fairs known to be a hub for recurring challenges, some standard dilemmas faced by employers are:
1. Bringing together job seekers and attractive employers under one physical roof.
2. Expensive venue rental, logistics, administrative planning and event management.
3. Low attendance volume due to the inability of guests and exhibitors to participate from across the state or country without hefty travel price tags.
4. Inefficient talent acquisition due to manual resume sorting/shortlisting performed by hiring managers.
5. Difficulty in marketing and attracting qualified prospects to the career fair.
6. Boring visitor experiences due to limited mediums for sharing informational content.
7. No measurable results and real-time insights to determine event ROI and overall effectiveness.
- Are Virtual Career Fairs better than traditional career fairs?
Virtual career fairs save you a lot of time and money when compared to traditional career fairs. They save organizations from a lot of unwanted hassle while enhancing the reach of the event as virtual career fairs can be accessed by anyone from anywhere. Online career fairs also attract global talent, enabling corporations to hire the best employees. They also increase ROI and help in building a candidate database. Through chat tools and webinars, information can be easily shared with the attendees.
- Are Virtual Career Fairs Environment-friendly?
Virtual career fairs are environment-friendly. They reduce carbon footprint by eliminating the need for traveling to and from the event venue. They also make use of digital collateral which cuts down the use of paper-based promotional content in the form of brochures and handouts. This leads to saving trees that are used in paper production. Hence, virtual career fairs are green and environment-friendly.