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ON24 is one of the more recognized names in webinar and virtual event technology. It has a foothold with enterprise clients and promises digital engagement through video-first experiences.
But a major shift just changed how users are thinking about the platform: ON24 was acquired by Cvent in early 2026.
Acquisitions of this kind typically bring product roadmap changes, pricing adjustments, and integration priorities that may not align with your existing workflows.
For teams that want virtual and hybrid event capability without the unpredictability, support gaps, or uncertainty about where ON24 is headed under Cvent ownership, there are better options. This guide explores ten ON24 alternatives worth evaluating, covering what each one does well and where it falls short.
ON24 markets as a sales and marketing platform and promises increased digital engagement. The platform provides solutions for virtual conferences, hosting webinars and break rooms. The webinar-based platform looks to be more video-focused in its approach and focuses on video communication among attendees.
They also have integrations to help event organizers run live streams during virtual events. The cloud-based platform fully supports small-scale engagement events and large-scale webinar arrangements. And with the live streaming features, event organizers can choose their level of webinar engagement. However, some users have reported issues with renewing licenses on G2.
The platform offers sales, marketing, and management solutions and focuses on personalized content experiences based on the target audience.
ON24 supports live, simulive (pre-recorded sessions that run as live), and on-demand webinar formats through its Webcast Elite and Go Live products. Organizations can configure engagement levels, session formats, and attendee interactions from a single dashboard.
The platform includes polls, Q&A, resource downloads, and a widget-based engagement system that lets organizers customize the attendee sidebar experience. An engagement scoring feature tracks individual attendee behavior across multiple sessions.
ON24 includes a content hub that allows organizations to maintain a branded, searchable library of recorded webinars and on-demand resources. This extends the life of event content and supports always-on demand generation programs.
The platform integrates with marketing automation and CRM tools including Salesforce, HubSpot, Marketo, and Eloqua, enabling event data to flow directly into existing marketing and sales workflows.
ON24 supports customizable registration pages with branding, role-based access controls, and tailored attendee workflows. Organizers can configure event environments, session formats, and communication sequences within the platform.
ON24 does not publish pricing publicly. All plans require a quote request. The platform is structured across three tiers: Essentials, Standard, and Advanced. Each tier adds capabilities such as segment personalization, AI-generated content, content hubs, automated nurtures, and advanced analytics. Virtual events are an add-on across all three tiers and are not included in the base price of any plan.
Here are some ON24 competitors to check out:
Winning the top spot in the list of ON24 competitors, vFairs is an all-in-one solution for hybrid, virtual, and in-person events. The platform is unique in that it mirrors the design of an in-person event. You can design a 3D virtual environment with interactive exhibit halls, auditoriums, virtual lobbies, roundtables, break rooms, and networking halls.
vFairs offers a 3D virtual environment to elevate your virtual events. Compared to the website layout pages from ON24, the virtual design is more interactive and enhances the attendee experience. It looks and feels more like an actual event as attendees can roam around the platform lobby, exhibit halls, auditorium, and other rooms.
Some of its strong networking features allow a life-like user experience. Attendees can connect personally through 1:1 meetings, chats, and video calls. Other than that, the vFairs platform also enables smart matchmaking, which helps attendees connect with each other based on shared interests.
vFairs gives organizers full control over the registration experience — from customizable forms with conditional logic to group registration flows and white-labeled event pages. The drag-and-drop builder adapts to any event format, and the platform supports multiple ticket types, pricing tiers, and audience segmentation from a single account.vFairs supports white-labeling, enabling you to rebrand the app for a consistent brand experience for your attendees.
The vFairs platform also offers an app to take your events to the next level. Attendees can tune in to their registered events on the mobile app. Users can do a quick speaker and attendee search, participate in chats with booth representatives, share their contact information with a QR code, download resources, participate in a QR scavenger hunt, and so much more.
vFairs lets you save your full event setup as a template and clone it for the next one. This way, you only update what’s actually changed, like dates, speakers, or a registration field.
Your most-used form fields (job title, dietary requirements, session preferences) live in a field library, ready to drop in. Hero banners, speaker grids, and agenda layouts are saved as page templates, so branding stays consistent across events without anyone redesigning anything.
At the organisation level, a single dashboard shows all upcoming, live, and past events in one filterable view. You can compare registration rates, attendance, and ROI across your entire portfolio without switching accounts.
vFairs meets WCAG 2.1 AA, ADA, and AODA standards, making it one of the few event platforms with formal compliance across all three.
Every event includes built-in accessibility tools, letting attendees adjust their experience instantly without leaving the event. Preset profiles cover common needs: ADHD-friendly mode, seizure-safe mode, low vision, color blindness support, and motor disability accommodations.
6Connex is an enterprise virtual event platform built for large, complex programs, with customizable 3D environments and support for multi-session global events. It’s widely trusted by organizations with high operational demands.
In January 2025, it was acquired by Brandlive, which also picked up Hubilo and Media Platform the same year. This kind of consolidation can bring changes to product direction, pricing, and integrations, so it’s something to keep in mind for long-term planning.
On its own, 6Connex is a strong option for enterprise events, though setup can be more involved, especially without a dedicated project manager, compared to platforms like vFairs.
6Connex offers open-world virtual event environments that go beyond a static webpage. Organizers can choose from pre-designed templates and customize the layout, branding, and content to fit their event needs. Attendees can explore the environment rather than simply watch a stream.
The platform uses AI to deliver personalized content recommendations based on attendee behavior, helping improve session discovery and engagement across multi-track programs.
From a single dashboard, teams can manage registrations, session scheduling, lead capture, exhibitor activation, and post-event reporting without stitching together separate tools.
Airmeet, one of the ON24 competitors, is a hybrid and virtual event platform that offers its users solutions for webinars, online meetings, and full-scale events.
Airmeet supports various event formats, including hackathons, conferences, award ceremonies, workshops, and summits.
Some of its most significant features include real-time event analytics, an event mobile app, networking features, and immersive exhibitor booths.
With Airmeet, organizers gain access to valuable data on attendee engagement and event performance. However, many users have reported consistent issues logging in to the app. The process is lengthy and complicated, as an email ID does not support the login.’
Airmeet offers live emoji reactions, surveys, Q&A, hand-raising, and discussion tools to increase audience participation, with an interactive design that keeps participants engaged significantly longer than traditional formats.
Airmeet’s backstage functionality provides a private preparation area where hosts and speakers can test equipment, coordinate timing, and prepare before going live. Stage controls make it simple to bring panelists on and off, manage speaker order, and handle transitions professionally.
AI algorithms can prioritize relevant Q&A questions based on upvotes, sentiment, and keywords — presenting moderators with the most impactful queries first. The platform can also gauge overall audience sentiment by analyzing chat messages and reactions in real time.
As an all-in-one platform, this ON24 alternative extends support for hosting engaging webinars, virtual, and hybrid events. It offers a high level of customization with integrations, APIs, and white-label services.
BigMarker provides interactive video capabilities and a personalized event environment. This platform empowers businesses to connect, engage, and create memorable event experiences for their audiences.
While it provides a solid starting point, users have reported technical glitches while using the platform, which can hinder the user experience.
BigMarker supports live, simulive, automated, and on-demand webinars, with HD audio and video streaming for up to 64 people on video at a time. Organizers can also play YouTube/MP4 videos and stream via RTMP.
The platform operates entirely through web browsers, eliminating the need for downloads and enabling participants to join from any device.
Interactive features include live polls, Q&A sessions, and chat functions that support both public and private messaging. Breakout rooms further enhance collaboration by dividing participants into smaller groups for focused discussions.
Livestorm is a browser-based webinar and video engagement platform. The entire experience runs in the browser, which significantly reduces friction for registrants and lowers the barrier to join.
It is a purpose-built webinar alternative for teams that want a clean, simple experience with strong CRM integrations and solid analytics, without the enterprise complexity of ON24. Currently available in 25 languages, it also works well for international programs. The main trade-offs are limited advanced branding options on and reporting that lacks the depth of ON24’s analytics suite.
Livestorm manages the full webinar lifecycle including customizable registration pages, automated email reminders and follow-ups, live session management, on-demand recording, and post-event analytics, from a single platform.
Live polls, Q&A, chat, and file sharing are built in natively. An AI Scripting Assistant (added in 2024) auto-generates event prompts, discussion topics, and host intros to reduce prep time.
Livestorm integrates with Salesforce, HubSpot, Marketo, Pipedrive, Intercom, and over 100 additional tools, allowing event data to flow into existing marketing stacks in real time.
Zoom Events and Webinars is the natural starting point for teams already running on Zoom’s infrastructure. The platform extends familiar Zoom video technology with dedicated webinar and event features, including customizable registration, ticketing, attendee networking through a chat-enabled lobby, and event reporting across registration, attendance, and ticket sales.
It’s widely adopted, requires minimal retraining for organizations already in the Zoom ecosystem, and scales well for large audiences. However, the trade-off is that Zoom doesn’t allow you to create repeatable event systems currently. This means, you need to create every event from scratch each time, which can cause frustrations among users.
Designed for single-session large broadcasts, Zoom Webinars supports streaming to third-party platforms, embedding into webpages, and distributing a single join link to attendees. Setup is fast and straightforward.
Zoom Events extends Webinars with multi-session event management, customizable registration and ticketing, attendee networking through an event lobby, and event-level reporting.
Q&A, live polls, chat, and panelist management are supported natively. Auto-captioning is included and performs well for accessibility.
GoTo Webinar is one of the long-standing webinar platforms on the market. It handles the fundamentals like registration, polls, Q&A, recording, and reporting without requiring a steep learning curve.
The platform’s age is both a strength and a limitation. It’s dependable and widely recognized, but several user reviews flag that it has fallen behind more modern platforms in terms of interface design and feature innovation.
GoToWebinar supports live, recorded, and on-demand webinar formats, with options for simulive delivery. Up to 3,000 attendees are supported depending on the plan.
Polls, Q&A, hand-raising, and quizzes are available for audience interaction. Session recording is automatic, and replay links can be shared immediately after the event.
Post-event reports include attendance data, poll results, and engagement scores. CRM integrations with Salesforce and marketing automation tools (including Eloqua) allow lead data to flow into downstream workflows.
Microsoft Teams webinars is the default choice for organizations already running on Microsoft 365. No additional licensing is required for most mid-market and enterprise teams, and the familiarity of the Teams interface means minimal onboarding friction for both presenters and attendees.
Teams Webinars supports structured interactive sessions for up to 1,000 attendees, with registration, Q&A, and reporting built in. It is not a replacement for a full virtual event platform, but for internal communications, training sessions, and structured company-wide broadcasts, Teams Webinars is hard to beat on cost and adoption.
That said, users have reported that the platform is resource-heavy, and slows down the system. In addition, new users find it difficult to set up.
Teams Webinars includes configurable registration forms, attendee reporting, Q&A management, and structured presenter controls. Green room functionality lets speakers prepare before going live, which is highly appreciated by the users.
Calendar integration, SharePoint content sharing, OneDrive recording storage, and Power Automate workflows are native. For organizations running enterprise IT on Microsoft infrastructure, this is a significant operational advantage.
Teams integrates with Microsoft Copilot for live meeting transcription, AI-generated summaries, and follow-up action items, reducing post-event documentation work.
Webex Events is Cisco’s event management platform, rebranded from Socio following its acquisition. It covers in-person, hybrid, and virtual events with features including event apps, on-site check-in, lead retrieval, live streaming, and attendee engagement tools. For organizations already in the Cisco/Webex ecosystem, it integrates naturally with Webex Meetings and Webex Webinars.
It competes primarily in the in-person and hybrid event space rather than the pure webinar category, making it a closer alternative to ON24 for teams running mixed event programs rather than teams focused exclusively on webinar-led demand generation. That said, customers have shared that it takes time to get hold of the platform, and the interface isn’t very intuitive.
The Webex Events app supports personalized agendas, networking, session Q&A, live polling, and exhibitor directories. Attendees can build their own schedule and connect with other participants through the app.
Lead retrieval, badge printing, and on-site check-in are natively supported. The platform is designed to handle large-format conferences and trade shows alongside virtual programming.
Webex Events integrates with Webex Webinars for high-capacity broadcasts, supporting up to 100,000 attendees. Simulive and on-demand playback are available.
RingCentral Events is a virtual and hybrid event platform that handles everything from small gatherings to large multi-track conferences within a single dashboard. It adapted well to the virtual event boom and continues to serve organizers across event formats, with AI-powered tools added in recent years.
It is a capable platform for teams that need flexibility across event formats, though users note that intregration options are somewhat limited compared to more specialized tools, and live customer support can be inconsistent.
RingCentral Events offers a replay center, allowing events to continue generating value long after they’ve concluded. Recorded sessions are available on demand, so attendees who missed a session can catch up, and organizers can extend the life of their content without any additional setup.
An AI writer helps produce landing page copy. Simulive lets organizers schedule pre-recorded videos to run automatically at set times during live events. An attendee engagement score calculated from 20+ data points helps identify the most active participants.
HubSpot engagement signal syncing, Salesforce data flow, and an external API for creating and updating registrant records are available. Hybrid ticket mode allows attendees to self-select in-person or virtual entry at registration.
The table below reflects G2 ratings as of April 2026 from verified user reviews. All scores are out of 10.
Among all of ON24’s competitors, vFairs is a favorable choice for hosting your next event. It provides a wide range of customization features that allow event organizers to create a unique and memorable experience tailored to their audience. vFairs also offers dedicated project managers and 24-hour support for a smooth event setup and execution.
BigMarker can be costly, while vFairs provides a comprehensive, cost-effective solution with built-in features and excellent support, making it ideal for virtual and hybrid events. With its engaging 3D virtual environment, excellent customer support, and flexible networking features, vFairs solves common problems in other platforms, making it a preferred choice for virtual and hybrid events.
Book a demo now to learn more about the exciting features vFairs has to offer.
Disclaimer: The information in this article about various platforms and their features was accurate at the time of writing. Technology and software platforms continuously evolve, and features, pricing, and capabilities may have changed since publication. This review is based on information sourced from third party review sites and is not endorsed by any of the platforms mentioned.
vFairs and BigMarker are ON24's most direct competitors. Both score higher on G2 across ease of use, support quality, and overall user satisfaction.
Not exactly. Cvent has stated it plans to continue operating and investing in ON24 as a distinct platform within its portfolio. However, ON24 is now a Cvent product, meaning roadmap decisions, pricing, and integration priorities will be driven by Cvent's broader strategy rather than ON24's independently.
ON24 is an enterprise-focused intelligent engagement platform built specifically for B2B demand generation, with advanced analytics, engagement scoring, and first-party data capabilities. Zoom Webinars is an extension of Zoom's video conferencing platform — simpler to set up and familiar to most attendees, but less specialized for marketing-led webinar programs. ON24 is typically more expensive and complex; Zoom is more accessible but less powerful for marketing use cases.
ON24 is positioned at the enterprise end of the market with deeper analytics, AI personalization, and CRM integrations, but with significantly higher cost and complexity. GoToWebinar is a mid-market webinar tool and a simpler feature set.
ON24 is used primarily for B2B webinar-led demand generation — virtual product launches, analyst briefings, customer education, field marketing webcasts, and digital events designed to capture first-party engagement data and feed it into CRM and marketing automation systems.
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