In a survey conducted by vFairs, 27.8% of participants plan to host virtual trade shows in 2022. Safe to say, virtual trades show platforms are here to stay.
Trade shows have always been the go-to event for companies to showcase their products. It is where industry experts, product designers, business executives and media representatives meet. They learn about the new trends and innovations in the industry.
What Are Virtual Trade Shows?
If you don’t already know, virtual trade shows are conducted on an online platform that mimics a physical event. They provide similar features and more! For instance, sellers are provided with fully customized virtual booths, they can have a shopping cart, pre-recorded and live webinars, presentations, schedule meetings with matchmaking tools and so on. At the same time, this counters issues like exorbitant venue costs, expensive commutes, and massive overheads.
By creating a virtual environment, this is a great opportunity to showcase oneself to a global audience.The new trend of hybrid realities offer exhibitors the ability to showcase their products both in person and online. For those who prefer to touch and feel their products versus others who would prefer to stay online. Here are some event trends by industry that we anticipate for 2022.
Trade shows now have the option to provide both in person and online shows in 2022 thanks to hybrid events. People can now even view shows through our vFairs mobile app. With virtual reality seeing on the rise, virtual trade shows might just provide the best of both worlds. The feel of a physical environment, but all in the virtual world.
There are a number of virtual trade shows that will be the talk of the town in 2022. vFairs has compiled a list for you. Let’s jump right in.
1. Virtual Product Launch
A product launch is a kind of trade show where you introduce a new product to the market. Thus a virtual product launch provides even greater global reach. In this online environment, companies can educate customers about their new products through live or pre-recorded webinars. Solid Solutions is one such company that launched their software solution products with vFairs. Like all product launches, the goal was to create awareness about the product in the industry, within your own company and with prospective customers.
At the virtual launch you can have specialized features. Such as adding a cart that drives sales as more people learn about and test out the product. They can place an order directly from within your exhibit booth. Or you can even link to your own product pages so attendees can order directly from you right away. Find out live results with how attendees are engaging with your product. This helps you understand your attendees and their thought process better.
Attendees can address questions on pricing and product capabilities in the chatroom. Webinars can be delivered to share product demos, offers, and deals. The price will no longer be a major concern as conducting an online event cuts down cost on the commute and setting up the actual event.
2.Virtual Motor Show
The automotive industry is still growing. Virtual motor shows are being held to market new and improved cars! Even though they don’t get to experience sitting in the car, enthusiasts, journalists, and prospective buyers can learn more about the latest models through videos, 360-degree views, and live presentations.
Car manufacturers and dealers can also engage with their customers through webinars and chat tools to help them with queries around the vehicles/fleet. Q&A sessions and polls can also be included in these sessions for media representatives and industry experts.
Events such as QD events managed to maintain their 30 year legacy of maintaining their caravan show. All this was enabled by vFairs special tools. You can showcase your vehicles in multiple formats. Customize your booths and the virtual environment. These shows are essentially for publicly exhibiting current car models and debuts. You can chat with sales representatives and attendees through live audio and video chats.
3.Technology Tradeshow
Pharmaceutical and tech companies are currently developing products that address our current health and safety concerns. Especially for big gatherings. This includes contactless technology. Not only will they be incorporating these products in onsite events, but will likely showcase these products at trade shows and product launches.
This kind of online trade usually involves bringing in subject matter experts and positioning the brand as a leading solution in the space. Thus, you would need virtual booths for each company. They can have individual presentations and material to add for the swag bag.
Add a little punch with some gamification to keep your audience engaged. Through the leaderboard, find winners for special company gift hampers or even the product itself.
Through a virtual networking lounge, these events prove to be ideal for technology providers to find highly relevant prospects and build a professional network. They can use a matchmaking tool in order to do this. A full schedule of live webinars and Q&A’s keeps the audience engaged and establishes more value than a simple showcase of products with sales brochures.
4.Virtual Food Show
Wholesale food providers and B2B vendors leverage virtual food shows to engage thousands of restaurant owners, chefs, retail buyers, and event hoteliers globally. Providers get customized booths to share and promote their brand stories and share more about their service, new products, and catalogs. Shoppers also have the ability to place real-time orders and communicate with sales representatives using live chat (audio/video/text) tools.
Furthermore, buyers are able to complete their purchase by saving items to their carts and making payments through integrated e-commerce flows. If your industry isn’t mentioned here, fear not! Thousands of online trade shows can be conducted according to your needs and types.
